Promotion for September Only: Our most popular Stream, the Digital Transformation Stream, is discounted by $100.

  Please register (it's free!) or login to view the remaining preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


BENEFITS OF DOCUMENT

  1. Set of slides to prepare a Brand plan 2019-20
  2. Will not waste time, and use corporate standards
  3. Comprehensive comments will allow you to fill in the slides correctly

DOCUMENT DESCRIPTION

BRAND OPERATIONAL PLAN TEMPLATE DECK

The Operational Plan template should be completed by affiliate brand teams. Operational Plans should be created for all REGION Value Drivers (Product) and also for local value drivers where appropriate.

Please use the accompanying spreadsheet for planning tactics / timelines and proposed spend. The reports within the planning tool will support the completion of this template.

Please ensure slides are modified to include local data where possible (where local data does not exist please refer to the UK strategic Brand Plan) .
Please refer to guidance notes in each slides for additional information before completing the slides.

Please keep all core slides included in this deck, however please feel free to include any additional supporting slides in the appendix - the plan is intended to be a working document so it is important that the content suits the needs of the local affiliate / brand team.

TOC:
1. CURRENT BUSINESS
1.1 Therapy Area Overview
1.2 Market Overview
1.3 External Environment
1.4 Affiliate Portfolio
1.5 Current Performance
1.6 Implementation of E-Sales Aid
2. LEVERS OF GROWTH AND TARGET SEGMENTS
2.1 Patient Flow and Information Gaps
2.2 Patient Journey Insights
2.3 Target Segments
3. KEY ISSUES & CSFs
3.1 Key Issues
3.2 Critical Success Factors
3.3 Tactical Objectives
4. PROGRAMME AND RESOURCES
4.1 Marketing Programmes / Resources
4.2 Market Access Programmes / Resources
4.3 Digital Channels
4.4 Patient Support Programmes & Disease Awareness Campaigns (DAC)
4.5 Sales organisation
4.6 Capabilities Development
4.7 Key Account Strategy and Management
5. MEDICAL PROGRAMME AND RESOURCES
6. FINANCIALS
6.1 Product P&L
6.2 Major Risks and Opportunities
6.3 Market Development and Sales
6.4 Resourcing

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Big Pharma - Brand Plan (UK Style) PowerPoint document

 

Big Pharma - Brand Plan (UK Style)

Sold by BigPharma2000 (this author has 41 documents)

$99.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s):

It applies to Healthcare & Life Sciences

File Type: PowerPoint (pptx)

File Size: 2.4 MB

Number of Slides: 38 (includes cover, transition slides)

Related Topic(s): Healthcare

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 22, 2019

Ask the Author a Question

Must be logged in Click here to log in



This document is available as part of the following discounted bundle(s):


Big Pharma - 8 Brand Plans in 1

$499.00

This bundle contains 7 additional documents.

View Full Details

32-slide PowerPoint deck
$99.00
Author:
26-slide PowerPoint deck
$89.00
Author:
39-slide PowerPoint deck
$99.00
Author:
183-slide PowerPoint deck
$99.00
Author:
39-slide PowerPoint deck
$99.00
Author:
57-slide PowerPoint deck
$99.00
Author:
277-slide PowerPoint deck
$199.00
Author:

Big Pharma - 4 Brand Plans (US, UK, EU, and German Markets)

$299.00

This bundle contains 3 additional documents.

View Full Details

39-slide PowerPoint deck
$99.00
Author:
32-slide PowerPoint deck
$99.00
Author:
26-slide PowerPoint deck
$89.00
Author:




CUSTOMER TESTIMONIALS




SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.



CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

1-page PDF document
$30.00
57-slide PowerPoint deck
$99.00
180-slide PowerPoint deck and supporting ZIP
$79.00
65-slide PowerPoint deck
$49.00
Author: PPT Lab
211-slide PowerPoint deck
$99.00
277-slide PowerPoint deck
$199.00
27-page PDF document
$299.00
Author: pharmzolgas
39-slide PowerPoint deck
$99.00
23-slide PowerPoint deck
$20.00
183-slide PowerPoint deck
$99.00
39-slide PowerPoint deck
$99.00

 
RELATED TOPICS

TOP 10 TOPICS

Become your organization's resident expert on...

Digital Transformation
 
Strategy Development
 
Organizational Design (OD)
 
Performance Management
 
Post-merger Integration (PMI)
 
Business Transformation
 
Customer-centric Design (CCD)
 
Organizational Culture (OC)
Interested in something else? Browse our 350+ Business Toolkits of best practices, each focused on a specific management topic.