Pharma Marketing Plan 2.0 (PowerPoint PPTX)

Marketing Plan 2.0
is an ideal framework for teams to incorporate Marketing Excellence Principles when they are developing their marketing plans. Marketing Plan 2.0 is based on a set of strategic questions that enable commercial colleagues to efficiently get insights and develop plans that create, communicate, and deliver immediate and long-term value for customers

Marketing Plan 2.0 is a flexible, customer-focused framework to help teams develop plans that create, communicate and deliver immediate and long-term value. Marketing Plan 2.0's common and critical strategic questions and "thinking tools" make the steps leading to strategy decisions explicit and collaborative. Its 22 sections can be used individually or systematically to help you develop your plan

Planning framework applicable across all BUs (Pharma & non-Pharma)
Flexibility. It can be used as a toolkit to prepare a marketing plan or address specific business challenges. Incorporates external best practice, BU Learnings & feedback
This toolkit is comprehensively designed so marketers have all the instructions they need to successfully work through the framework


Following sections are available: Market Definition, Macro Environment Changes, Customer Prioritization, Competitor Review, Brand Vision Growth Platforms, Customer Needs & Segmentation, Customer Insight & Task, Prioritizing Prescribers, HCP Insight & Task, Competitive Advantage, Building Value Propositions, Creating Strategies, Priorisation Tactics, Choosing Channels, Internal Stakeholder Engagement, Line of Sight, Setting Up Measurement, Crafting Compelling Presentations