Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

  Please register (it's free!) or login to view the remaining preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


DOCUMENT DESCRIPTION

Marketing Plan 2.0
is an ideal framework for teams to incorporate Marketing Excellence Principles when they are developing their marketing plans. Marketing Plan 2.0 is based on a set of strategic questions that enable commercial colleagues to efficiently get insights and develop plans that create, communicate, and deliver immediate and long-term value for customers

Marketing Plan 2.0 is a flexible, customer-focused framework to help teams develop plans that create, communicate and deliver immediate and long-term value. Marketing Plan 2.0's common and critical strategic questions and "thinking tools" make the steps leading to strategy decisions explicit and collaborative. Its 22 sections can be used individually or systematically to help you develop your plan

Planning framework applicable across all BUs (Pharma & non-Pharma)
Flexibility. It can be used as a toolkit to prepare a marketing plan or address specific business challenges. Incorporates external best practice, BU Learnings & feedback
This toolkit is comprehensively designed so marketers have all the instructions they need to successfully work through the framework


Following sections are available: Market Definition, Macro Environment Changes, Customer Prioritization, Competitor Review, Brand Vision Growth Platforms, Customer Needs & Segmentation, Customer Insight & Task, Prioritizing Prescribers, HCP Insight & Task, Competitive Advantage, Building Value Propositions, Creating Strategies, Priorisation Tactics, Choosing Channels, Internal Stakeholder Engagement, Line of Sight, Setting Up Measurement, Crafting Compelling Presentations

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Pharma Marketing Plan 2.0 PowerPoint document

 

Pharma Marketing Plan 2.0

Sold by BigPharma2000 (this author has 41 documents)

$199.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s):

It applies to Healthcare & Life Sciences

File Type: PowerPoint (pptx)

File Size: 13.2 MB

Number of Slides: 277 (includes cover, transition slides)

Related Topic(s): Healthcare

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 27, 2016
Most recent version published: Jul 27, 2016

Ask the Author a Question

Must be logged in Click here to log in



This document is available as part of the following discounted bundle(s):


Big Pharma - Brand Launch, Planning, Marketing Support

$250.00

This bundle contains 4 additional documents.

View Full Details

183-slide PowerPoint deck
$99.00
Author:
39-slide PowerPoint deck
$99.00
Author:
57-slide PowerPoint deck
$99.00
Author:
211-slide PowerPoint deck
$99.00
Author:

Big Pharma - 8 Brand Plans in 1

$499.00

This bundle contains 7 additional documents.

View Full Details

32-slide PowerPoint deck
$99.00
Author:
38-slide PowerPoint deck
$99.00
Author:
26-slide PowerPoint deck
$89.00
Author:
39-slide PowerPoint deck
$99.00
Author:
183-slide PowerPoint deck
$99.00
Author:
39-slide PowerPoint deck
$99.00
Author:
57-slide PowerPoint deck
$99.00
Author:




CUSTOMER TESTIMONIALS




SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.



CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

1-page PDF document
$30.00
57-slide PowerPoint deck
$99.00
180-slide PowerPoint deck
$79.00
65-slide PowerPoint deck
$49.00
Author: PPT Lab
211-slide PowerPoint deck
$99.00
27-page PDF document
$299.00
Author: pharmzolgas
39-slide PowerPoint deck
$99.00
23-slide PowerPoint deck
$20.00
183-slide PowerPoint deck
$99.00
39-slide PowerPoint deck
$99.00
55-slide PowerPoint deck
$20.00

 
RELATED TOPICS

TOP 10 TOPICS

Become your organization's resident expert on...

Digital Transformation
 
Strategy Development
 
Organizational Design (OD)
 
Performance Management
 
Post-merger Integration (PMI)
 
Business Transformation
 
Organizational Culture (OC)
 
Change Management
Interested in something else? Browse our 350+ Business Toolkits of best practices, each focused on a specific management topic.