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BENEFITS OF DOCUMENT

  1. Non-standard approach to the preparation of the brand plan
  2. Will focus on the importance of patient journey
  3. Key Accounts strategy and Leader Engagement Plan are on TOP

DOCUMENT DESCRIPTION

List of Slides:

Integrated Brand Plan in a Page, Brand Vision, Reflections From Last Year, SWOT, Summary of Market Access Strategy, Where should we intervene to drive growth?, Market Analysis - Value (on-Label Market), Market Analysis - Volume & Patients share, PRODUCT & Market sales breakdown 2019 (value), Evolving Competitive Landscape, Scope of Market & Epidemiology, Growth Behaviors [Brand], Which customer segments do we prioritize?, What behaviors, drivers and barriers should we leverage?, Key Account Segmentation, Hospital Accounts Segmentation, Key Accounts Dynamics, Target Customers & Key Drivers and Barriers, Visualization of Patient Journey - Indication 01, National Thought Leader Engagement Map, How do we evolve our brand relative to the competition
to sustain an edge?, Integrated Communication Strategy, How do we effectively activate target customers?, Stakeholder Strategy, Customer Activation Plan, Clinical Studies, Summary of Consolidated Activity Plan, Vitalizer Resource Allocation of P&I activities, Key Financials Summary, What to measure and when?, Key Milestones

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Source: Big Pharma: Brand Plan (German Style) PowerPoint document

 

Big Pharma: Brand Plan (German Style)

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This business document is categorized under the function(s):

It applies to Healthcare & Life Sciences

File Type: PowerPoint (pptx)

File Size: 3.1 MB

Number of Slides: 39 (includes cover, transition slides)

Related Topic(s): Healthcare

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 22, 2019

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