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Must-to-have Guide on how to build the best Pharmaceutical Salesforce in the industry,
APPROACH TO FFE: Aim to leverage the learnings from FFE experiences for all markets.
Learnings have been distilled into a set of guidelines. Launched at May conference in Paris.
Provide clear direction for all markets. At this seminar we plan to discuss the guidelines in detail.
Expectation is that each market will develop a set of recommendations on how they will implement FFE guidelines. Plan to review recommendations for each market at off-site in 2021. With preliminary readout at August MCP meeting. Use this seminar to really understand the FFE guidelines. Start to build a plan of what needs to get done to implement the guidelines. In particular, identify a clear set of next steps required to develop robust recommendations. Commit to developing the recommendations for review in 2022. Organization overview: Shape of the portfolio will result in multiple mega-brand launches over next few years. Need to organise effectively to maximise value of this opportunity
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Source: Best Practices in Healthcare PowerPoint Slides: Pharma Field Force Effectiveness Guide PowerPoint (PPTX) Presentation, BigPharma2000
BigPharma2000 has published 40 additional documents on Flevy.
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to Healthcare & Life Sciences
File Type: PowerPoint (pptx)
File Size: 3.6 MB
Number of Slides: 211 (includes cover, transition, & marketing slides)
Related Topic(s): Healthcare
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jul 27, 2016
Most recent version published: Jul 27, 2016
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Big Pharma - Brand Launch, Planning, Marketing Support
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