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Brand plans are central to corporate management and help to plan revenue-increasing measures as well as to analyze and assess advertising campaigns. Thus, successful brand plans can be created and adjusted to current circumstances and enhance your economic performance. Any of these improving measures rely not only on sophisticated procedures and analyses but also need creative input.
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Source: Best Practices in Healthcare PowerPoint Slides: Pharma Brand Plan PowerPoint (PPTX) Presentation, BigPharma2000
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