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Big Pharma - Brand Plan (US Style) (PowerPoint PPTX)

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HIGHLIGHTS

Author: BigPharma2000

Immediate, digital download

File Type: 26-slide PowerPoint presentation (PPTX)

BENEFITS OF DOCUMENT

Brand X 2019 Global Marketing Plan
Targeted users: Global Brand Teams
This template is a set of core slides. Additional slides should be used as necessary

DOCUMENT DESCRIPTION

This product (Big Pharma - Brand Plan [US Style]) is a 26-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.

Brand X 2019 Global Marketing Plan
GCT Presentation Guidance
Targeted users: Global Brand Teams
• GCT Review
• Discuss the key issues, opportunities, objectives, and strategies —consistent with the Marketing Works uniform strategic approach to brand planning.
• This template is a set of core slides. Additional slides should be used as necessary.
• Preparation and presentation is to include your GMA co-chair and other GBT members as needed.

Guiding Questions to Facilitate Development of 2019 Objectives & Strategies
Understand the Market and Brand Position
Describe key assumptions about brand position, market environment, and competition
Market & Competitor Performance Analysis
Customer & Market Insights
Environmental Analysis
SWOT Analysis & Implications
Key Questions
What unique benefits does the brand offer?
What are the behaviors / motivators surrounding product purchase and usage and how have these changed?
What fundamental shifts have occurred in market dynamics / competitive behavior?
Identify, Assess and Select Opportunities
Quantify and prioritize the most important opportunities the brand will pursue
Key Questions
What segments are performing well?
What segments of sufferers, physicians, payers or influencers within the brand's target are behaving sub-optimally?
What is the size, value and potential to improve results among these segments?
Develop Marketing Strategies
Define core strategies for achieving brand objectives
Key Questions
What strategies can be deployed against each selected opportunity (Consumer, HCP, Payer)?
What are the quantifiable behavioral outcomes?

Presentation Core Content:

• 2018 YTD Performance Overview
• Key Issues and Opportunities
• Response
• Performance
• Three-Year Brand Objectives
• Commercial and Financial
• Customer Behavior
• Opportunity Assessment
• Key Milestone Overview
• Market Overview
• 2019 Marketing Strategies
• Consumer
• Healthcare Provider
• Payor
• Tactical Highlights
• High Level BU, GMA and Affiliate Activities
• Life Cycle Strategy Highlights
• Redefining the Possible
• Three-Year P&L

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Healthcare PowerPoint Slides: Big Pharma - Brand Plan (US Style) PowerPoint (PPTX) Presentation, BigPharma2000

AUTHOR: BIGPHARMA2000

BigPharma2000 has published 40 additional documents on Flevy.

DETAILS

File Type: PowerPoint (pptx)

File Size: 1.3 MB

Number of Slides: 26 (includes cover, transition, & marketing slides)

Related Topic(s): Healthcare

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to Healthcare & Life Sciences

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 22, 2019

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