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BENEFITS OF DOCUMENT
Brand X 2019 Global Marketing Plan
GCT Presentation Guidance
Targeted users: Global Brand Teams
• GCT Review
• Discuss the key issues, opportunities, objectives, and strategies —consistent with the Marketing Works uniform strategic approach to brand planning.
• This template is a set of core slides. Additional slides should be used as necessary.
• Preparation and presentation is to include your GMA co-chair and other GBT members as needed.
Guiding Questions to Facilitate Development of 2019 Objectives & Strategies
Understand the Market and Brand Position
Describe key assumptions about brand position, market environment, and competition
Market & Competitor Performance Analysis
Customer & Market Insights
SWOT Analysis & Implications
What unique benefits does the brand offer?
What are the behaviors / motivators surrounding product purchase and usage and how have these changed?
What fundamental shifts have occurred in market dynamics / competitive behavior?
Identify, Assess and Select Opportunities
Quantify and prioritize the most important opportunities the brand will pursue
What segments are performing well?
What segments of sufferers, physicians, payers or influencers within the brand's target are behaving sub-optimally?
What is the size, value and potential to improve results among these segments?
Develop Marketing Strategies
Define core strategies for achieving brand objectives
What strategies can be deployed against each selected opportunity (Consumer, HCP, Payer)?
What are the quantifiable behavioral outcomes?
Presentation Core Content:
• 2018 YTD Performance Overview
• Key Issues and Opportunities
• Three-Year Brand Objectives
• Commercial and Financial
• Customer Behavior
• Opportunity Assessment
• Key Milestone Overview
• Market Overview
• 2019 Marketing Strategies
• Healthcare Provider
• Tactical Highlights
• High Level BU, GMA and Affiliate Activities
• Life Cycle Strategy Highlights
• Redefining the Possible
• Three-Year P&L
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Healthcare PowerPoint Slides: Big Pharma - Brand Plan (US Style) PowerPoint (PPTX) Presentation, BigPharma2000
BigPharma2000 has published 40 additional documents on Flevy.
File Type: PowerPoint (pptx)
File Size: 1.3 MB
Number of Slides: 26 (includes cover, transition, & marketing slides)
Related Topic(s): Healthcare
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to Healthcare & Life Sciences
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 22, 2019
|Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more. To receive this free download, enter your email address below and click the "Email Me" button.|
Big Pharma - 8 Brand Plans in 1
This bundle contains 7 additional documents.
Big Pharma - 4 Brand Plans (US, UK, EU, and German Markets)
This bundle contains 3 additional documents.
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