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Price Sensitivity Meter (PSM) (PowerPoint PPTX)

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This product (Price Sensitivity Meter [PSM]) is a 21-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

The decision for pricing a product or service isn't as simple as it seems. Pricing way above the rival products risks not attracting the required customers while charging way below the competitor products could be equally detrimental.

Manufacturers can utilize research to have a better understanding on what consumers are willing to pay for a product. There are a host of research-based pricing approaches available. This deck provides a detailed overview of the Van Westendorp Price Sensitivity Meter (PSM) approach.

The Price Sensitivity Meter approach encompasses the following key steps:

1. Plan and Execute Market Research Survey
2. Analyze Data
3. Evaluate Intersections to Determine Price

The PSM is an effective tool of analyzing prices for innovative, emerging products.

Additional topics discussed in this presentation include Direct Price Elicitation, Indirect Price Elicitation, Conjoint Analysis, and Pros & Cons of the PSM approach.

The slide deck also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Pricing Strategy PowerPoint Slides: Price Sensitivity Meter (PSM) PowerPoint (PPTX) Presentation, learnppt

$25.00

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File Type: PowerPoint

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Number of Slides: 21 (includes cover and all slides)

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