An Alliance is a prospect to analyze new offerings, cash in on new competencies, build reputation, enter new markets, and make profits. Effective Alliances can bring value to both partners. In today's competitive markets, companies look for ways to save money while realizing increased value from their offerings and programs, and Alliances provide the resources and technologies that firms do not maintain in-house. Alliance relationships can produce new market offerings that provide a Competitive Advantage in the marketplace.

Healthy Alliances unlock critical avenues for attracting new customers and securing market share in an otherwise inaccessible market. Alliances warrant tremendous effort, but the payoff merits the hard work.

This presentation highlights the following important topics:

* Alliance Definition and Benefits
* Key Objectives of Alliances
* Types of Alliances (and Other Business Relationships)
* Teaming Relationships
* Business Case for the Development of an Alliance
* Initial Activities in a New Alliance

The slide deck also includes some slide templates for you to use in your own business presentations.

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