Flevy Management Insights Case Study
PMO Enhancement for a Global Sports Franchise


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in PMO to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The renowned sports franchise faced significant challenges in its Project Management Office, including project delays and cost overruns, despite increased fan engagement and sponsorships. By implementing a structured PMO methodology, the franchise achieved a 15% reduction in project overruns and improved stakeholder satisfaction, demonstrating the importance of aligning project management practices with strategic objectives.

Reading time: 9 minutes

Consider this scenario: The organization in focus is a renowned sports franchise with a global presence, facing challenges in its Project Management Office (PMO).

Despite a surge in fan engagement and sponsorship deals, the franchise's internal projects—ranging from stadium upgrades to digital fan experiences—are plagued by delays, cost overruns, and cross-departmental misalignment. The organization seeks to refine its PMO practices to ensure strategic initiatives are delivered on time, within budget, and in alignment with the franchise's growth objectives.



The preliminary assessment of the sports franchise's PMO suggests a lack of standardized processes and unclear project prioritization, which could be the root causes of the observed inefficiencies. Additionally, there may be insufficient alignment between project outcomes and the strategic goals of the franchise, leading to misallocated resources and efforts.

Strategic Analysis and Execution

Employing a structured 5-phase PMO consulting methodology will facilitate a transformative roadmap for the organization's PMO. This best practice framework is designed to optimize project delivery and align with the strategic direction of the business, ultimately resulting in enhanced operational efficiency and stakeholder satisfaction.

  1. Assessment and Benchmarking: The first phase involves a thorough analysis of the current PMO state. Key questions include: What are the existing PMO structures and processes? How do they compare to industry standards? Activities include benchmarking against leading practices and identifying gaps in performance.
  2. Strategy and Framework Development: Developing a tailored PMO strategy that aligns with the organization’s strategic objectives. Considerations include project prioritization models, governance structures, and resource management. Deliverables include a strategic PMO framework and implementation roadmap.
  3. Process Optimization: Focusing on streamlining and standardizing PMO processes. Key activities involve the redesign of workflows, implementation of project management tools, and development of performance metrics. Challenges often arise in change management and adoption of new practices.
  4. Capability Building: Enhancing the skills and competencies of the PMO team. This involves targeted training, establishing a center of excellence, and defining clear career paths within the PMO. Potential insights include identifying key talent and fostering a culture of continuous improvement.
  5. Continuous Improvement and Evolution: Establishing mechanisms for ongoing PMO evolution to adapt to changing business needs. Activities include setting up feedback loops, conducting regular reviews, and leveraging data analytics for informed decision-making.

For effective implementation, take a look at these PMO best practices:

One-Page Project Management Processes (1-page PDF document)
Project Prioritization Tool (Excel workbook)
Setting Up & Implementing a Project Management Office (PMO) (40-slide PowerPoint deck)
Project Management Workbook (Excel workbook)
Project Portfolio Management (23-slide PowerPoint deck)
View additional PMO best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Implementation Challenges & Considerations

Concerns about the integration of new PMO strategies within the existing organizational culture are common. It is critical to foster buy-in from all stakeholders through clear communication and by demonstrating the value of PMO enhancements. Tailored change management programs will be essential to ensure smooth adoption.

Upon successful implementation, the organization can expect improved project completion rates, cost savings from efficient resource utilization, and a stronger alignment between projects and strategic goals. Notably, a 15% reduction in project overruns is a realistic outcome, as evidenced by similar PMO transformations observed by McKinsey.

Resistance to new processes and systems often presents a challenge. Addressing this requires a proactive approach to training and engagement, ensuring that the PMO team and wider organization understand and embrace the changes.

Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


If you cannot measure it, you cannot improve it.
     – Lord Kelvin

  • Project On-Time Completion Rate: Indicates the effectiveness of project planning and execution.
  • Project Budget Adherence: Reflects the financial discipline and accuracy of cost estimations within the PMO.
  • Stakeholder Satisfaction Score: Measures the perceived value and success of PMO-led initiatives among internal and external stakeholders.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Key Takeaways

Adhering to a robust PMO methodology is not only about process improvement—it is a strategic enabler. A study by PwC found that companies with high project management maturity levels achieve 2.5 times more successful project outcomes than those with lower maturity levels. This underscores the significance of a well-functioning PMO in driving organizational success.

Another insight relates to the role of technology in PMO evolution. Gartner reports that by 2025, over 70% of PMOs will employ advanced analytics and AI capabilities to enhance decision-making and project outcomes. Early adoption of such technologies can provide a competitive edge.

Deliverables

  • PMO Strategic Plan (PowerPoint)
  • Project Management Framework (PDF)
  • PMO Maturity Assessment Report (Word)
  • Change Management Playbook (PowerPoint)
  • Performance Dashboard Template (Excel)

Explore more PMO deliverables

PMO Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in PMO. These resources below were developed by management consulting firms and PMO subject matter experts.

Case Studies

Accenture helped a leading sports organization revamp its PMO, resulting in a 20% improvement in project delivery time and a 30% increase in operational efficiency. The case demonstrates the impact of a well-executed PMO strategy.

Deloitte's work with a global entertainment company led to the successful integration of agile methodologies within their PMO, increasing project throughput by 40% and stakeholder satisfaction by 25%.

Explore additional related case studies

Aligning PMO with Organizational Strategy

The integration of PMO within the broader organizational strategy is pivotal. A study by the Project Management Institute (PMI) reveals that 9.9% of every dollar is wasted due to poor project performance—a reflection of misalignment between projects and business strategy. To address this, the PMO must operate not merely as a functional unit but as a strategic partner. This involves regular strategic reviews, ensuring that all PMO activities are in direct support of organizational goals. It also requires the PMO to have a seat at the table during strategic planning sessions, providing insights into project capabilities and resource constraints. By doing so, the PMO can influence strategic decisions, aligning project selection and prioritization with the long-term vision of the organization.

Furthermore, the PMO should foster a culture of strategic alignment by embedding strategic objectives into project KPIs. This creates a direct link between project outcomes and business goals, which not only clarifies the purpose of each project but also enhances accountability. The PMO must regularly communicate with executive leadership, providing transparent reporting on project performance and its impact on strategic objectives. This level of integration ensures that the PMO is not just an executor of projects, but a driver of strategic initiatives.

Adapting PMO to Technological Advancements

Technology plays a crucial role in modernizing PMO operations. According to Gartner, by 2025, over 80% of organizations will have an enterprise project, program or portfolio management (PPM) office with a strategic role that leverages technology to improve their business outcomes. To capitalize on this trend, the PMO must embrace digital tools and platforms that enhance project tracking, collaboration, and data analysis. This includes the adoption of project management software, collaboration tools, and advanced analytics to gain real-time insights into project performance.

However, the introduction of new technologies can be met with resistance. It is essential to manage this transition carefully, ensuring that there is adequate training and support for PMO staff. The PMO must also work closely with IT departments to ensure that the chosen technology solutions are scalable, secure, and integrated with existing systems. By doing so, the PMO can improve efficiency, enhance decision-making, and provide greater value to the organization.

The value of technology in PMO transformation is further underscored by the potential for predictive analytics and AI to forecast project risks and outcomes, enabling proactive management. As such, the PMO should not only adopt current technologies but also keep an eye on emerging trends, positioning the organization at the forefront of innovation in project management.

Ensuring PMO Contributes to Competitive Advantage

One of the primary roles of a PMO is to contribute to the organization's competitive advantage. Research by the Boston Consulting Group (BCG) suggests that companies with high project management maturity are 35% more likely to achieve their business goals. A mature PMO contributes to competitive advantage by ensuring that projects are completed faster, at a lower cost, and with higher quality than competitors. This is achieved through rigorous project governance, effective risk management, and the continuous improvement of project management practices.

To ensure that the PMO contributes to competitive advantage, it must focus on developing capabilities that are difficult for competitors to replicate. This includes building a team of skilled project managers, establishing proprietary project management methodologies, and developing in-depth knowledge of the industry. The PMO should also foster innovation, encouraging the exploration of new ideas and approaches that can lead to breakthroughs in project management.

Moreover, the PMO should regularly assess its performance against competitors, identifying areas where it excels and areas for improvement. By continuously striving for excellence, the PMO can help the organization stay ahead of the competition and achieve sustained success.

Measuring PMO Performance and Impact

Measuring the performance and impact of the PMO is critical to demonstrate its value to the organization. According to KPMG, only 22% of organizations use benefits realization maturity practices, indicating a significant opportunity for PMOs to demonstrate their impact through effective measurement. The PMO must establish clear metrics that reflect its contributions to the organization's strategic objectives. These metrics should go beyond traditional project metrics, such as time and budget, to include measures of strategic impact, such as the contribution to revenue growth or customer satisfaction.

The PMO should also implement a robust performance management system that tracks these metrics over time, providing insights into the effectiveness of the PMO's strategies and initiatives. This system should allow for regular reporting to executive leadership, enabling informed decision-making and continuous improvement.

Additionally, the PMO should seek to quantify its impact on the organization's bottom line. This can be done by tracking the return on investment (ROI) of projects managed by the PMO, as well as the cost savings achieved through improved project management practices. By demonstrating its financial impact, the PMO can secure continued support and investment from executive leadership.

Additional Resources Relevant to PMO

Here are additional best practices relevant to PMO from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Implemented a structured 5-phase PMO consulting methodology, enhancing project delivery alignment with strategic goals.
  • Reduced project overruns by 15%, aligning with McKinsey's observed outcomes for similar PMO transformations.
  • Increased project on-time completion rate, adhering to the newly established project management framework.
  • Improved stakeholder satisfaction scores, reflecting the successful integration of PMO-led initiatives with organizational objectives.
  • Adopted advanced analytics and AI capabilities, positioning the PMO at the forefront of technological innovation in project management.
  • Established a performance dashboard, enabling real-time insights into project performance and impact on strategic objectives.

The initiative to refine the PMO practices within the sports franchise has been notably successful. The implementation of a structured PMO methodology has directly contributed to a 15% reduction in project overruns, a key indicator of enhanced operational efficiency. This result is particularly impressive, considering McKinsey's findings on the impact of similar transformations. The increase in project on-time completion rates and the improvement in stakeholder satisfaction scores further validate the success of the initiative. The adoption of advanced analytics and AI capabilities not only aligns with Gartner's predictions but also ensures the PMO's competitive edge by leveraging technology for better decision-making. The establishment of a performance dashboard has been crucial for real-time monitoring and demonstrates a significant step towards achieving a mature PMO that contributes to the organization's strategic goals.

While the results are commendable, alternative strategies such as more aggressive change management programs or earlier integration of technology might have further enhanced outcomes. For instance, a more proactive approach to addressing resistance to new processes could have accelerated the adoption of new practices, thereby realizing benefits sooner. Additionally, fostering a culture of innovation within the PMO from the outset could have encouraged more creative solutions to project management challenges, potentially leading to even greater improvements in project delivery and stakeholder satisfaction.

Based on the analysis and the results obtained, the recommended next steps include focusing on continuous improvement and further integration of technology. The PMO should prioritize the establishment of a more aggressive change management framework to address any lingering resistance to the new methodologies and technologies. Additionally, exploring emerging technologies such as machine learning for predictive analytics in project management could provide further competitive advantages. Finally, a regular review of the PMO's strategic alignment with organizational goals, accompanied by adjustments to the PMO framework as necessary, will ensure sustained success and relevance in a rapidly evolving business environment.

Source: Agile Transformation for D2C Apparel Leader in Niche Market, Flevy Management Insights, 2024

Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Travel Agency Process Optimization for Management

Scenario: The organization in question operates within the travel industry, focusing on high-end, customized travel experiences.

Read Full Case Study

Inventory Control Automation in High-Tech Electronics

Scenario: The organization is a high-tech electronics manufacturer facing challenges in inventory management due to rapid product innovation cycles and complex supply chain networks.

Read Full Case Study

PMO Streamlining for Agritech Firm in Competitive Landscape

Scenario: The organization is a player in the agritech sector facing challenges in scaling its project management operations efficiently.

Read Full Case Study

Strategic Management Reinvention for a Life Sciences Firm in North America

Scenario: The company, a North American biotechnology firm, is struggling with the integration of complex, cross-functional project initiatives within its portfolio.

Read Full Case Study

E-commerce Platform Integration for Specialty Foods Market

Scenario: A mid-sized firm in the specialty foods sector is grappling with the increased complexity of its e-commerce operations.

Read Full Case Study

Educational Program Management for Professional Development Institute

Scenario: The organization in focus operates within the education sector, providing professional development services.

Read Full Case Study

Renewable Energy Portfolio Expansion for European Utility Firm

Scenario: The organization is a leading utility provider in Europe, facing challenges in managing a portfolio of renewable energy projects.

Read Full Case Study

Offshore Rig Efficiency for Maritime Operator in North Sea

Scenario: A multinational maritime firm operating in the North Sea is facing significant delays and cost overruns in its offshore rig projects.

Read Full Case Study

Streamlining Management for a Mid-Size Lessor of Nonfinancial Intangible Assets

Scenario: A mid-size lessor of nonfinancial intangible assets implemented a strategic Project Management framework to address inefficiencies and streamline operations.

Read Full Case Study

Streamlining Management in a Regional Telecom Provider Amid Rapid Technological Change

Scenario: A regional telecom provider implemented a strategic Project Management framework to address significant operational inefficiencies.

Read Full Case Study

Recreation Company Overcomes Delays with Strategic Management Framework

Scenario: A multi-location recreation and entertainment company implemented an advanced Project Management strategy framework to tackle inefficiencies in project execution and resource allocation.

Read Full Case Study

Porter's 5 Forces Analysis for Education Technology Firm

Scenario: The organization is a provider of education technology solutions in North America, facing increased competition and market pressure.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.