Flevy Management Insights Case Study
Operational Transformation for a Mid-size Packaging Company
     David Tang    |    Acquisition Strategy


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Acquisition Strategy to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A mid-size packaging company faced operational inefficiencies, including a 12% decline in on-time delivery rates and rising raw material costs, hindering its acquisition strategy. The company successfully reduced raw material costs by 8% and increased on-time delivery rates by 10%, highlighting the importance of Strategic Planning and Digital Transformation in achieving operational efficiency and improved customer satisfaction.

Reading time: 13 minutes

Consider this scenario: A mid-size packaging company is experiencing operational inefficiencies that are disrupting its acquisition strategy.

Major challenges include a 12% decline in on-time delivery rates and rising raw material costs. The primary strategic objective is to streamline operations to enhance market competitiveness.



The organization is a mid-size packaging company facing operational inefficiencies that impact its acquisition strategy. Rising raw material costs and a 12% decline in on-time delivery rates have been major challenges. To properly diagnose the underlying issues, we need to explore its complex supply chain and production processes. Internally, the company struggles with outdated technology and fragmented processes, which are hampering its ability to compete effectively.

Market Analysis

The packaging industry is evolving rapidly with increasing demand for sustainable and innovative packaging solutions.

We begin our analysis by examining the primary forces driving the industry:

  • Internal Rivalry: High due to numerous competitors offering similar products and aggressive pricing strategies.
  • Supplier Power: Moderate, as key raw materials are sourced from a few dominant suppliers, but alternative sources exist.
  • Buyer Power: High, particularly among large multinational clients who demand lower costs and higher quality.
  • Threat of New Entrants: Moderate, with significant capital investment required but potential for innovation driving new entries.
  • Threat of Substitutes: Low, as few viable alternatives to packaging exist, but technological advancements could change this.

Emergent trends include the shift towards eco-friendly packaging and increasing digitalization across the supply chain. The resulting opportunities and risks are as follows:

  • Shift towards sustainability: Opportunity to innovate and capture market share; risk of high R&D costs.
  • Increasing digitalization: Opportunity for operational efficiency; risk of cybersecurity threats.
  • Supply chain disruptions: Risk of increased costs and delays; opportunity to diversify suppliers and enhance resilience.

A PESTLE analysis indicates that political factors, such as trade policies, economic factors like material costs, social factors including consumer preference for sustainability, technological advancements, environmental regulations, and legal compliance requirements all significantly impact the packaging industry.

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Internal Assessment

The organization has robust market knowledge and customer relationships but suffers from outdated technology and fragmented processes.

SWOT Analysis

Strengths include strong customer relationships and a well-established market presence. Opportunities lie in adopting sustainable practices and digital transformation. Weaknesses include outdated technology and operational inefficiencies. Threats involve rising raw material costs and increasing competition from innovative startups.

4 Actions Framework Analysis

To streamline operations, the organization should eliminate redundant processes, reduce dependency on limited suppliers, create a more agile production workflow, and raise investment in digital tools for operational efficiency.

JTBD Analysis

Customers hire the company to provide reliable, high-quality packaging solutions that are both cost-effective and timely. Enhancing digital tools and streamlining supply chain processes are critical to meeting these jobs-to-be-done.

Strategic Initiatives

Based on the competitive nature of the packaging sector, the management decided to pursue the following strategic initiatives over the next 12 months .

  • Supply Chain Optimization: Improve supplier relationships and diversify the supplier base to reduce costs and mitigate risks. This initiative aims to enhance supply chain resilience, creating value through cost savings and improved reliability. Requires investment in supply chain management systems and staff training.
  • Digital Transformation: Implement advanced manufacturing technologies and digital tools to streamline operations and improve efficiency. The source of value creation is operational efficiency, expected to result in cost reductions and improved service delivery. Requires significant CapEx in technology and training.
  • Acquisition Strategy: Identify and acquire smaller, innovative packaging firms to expand market share and access new technologies. Strategic goals include market expansion and technological enhancement. Value creation from synergies and increased market presence. Requires financial resources for acquisitions and integration teams.
  • Sustainability Initiatives: Develop eco-friendly packaging solutions to meet growing consumer demand and regulatory requirements. This will enhance brand reputation and open new market segments. Requires investment in R&D and sustainable materials.
  • Customer Experience Enhancement: Improve customer service processes and implement CRM tools to enhance client satisfaction and retention. Value creation from increased customer loyalty and retention. Requires investment in CRM software and training.

Acquisition Strategy Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


You can't control what you can't measure.
     – Tom DeMarco

  • On-Time Delivery Rate: Measures the efficiency of operational improvements and supply chain resilience.
  • Customer Satisfaction Score: Gauges the effectiveness of service enhancements and customer engagement.
  • Cost Savings from Digital Tools: Quantifies the financial impact of digital transformation initiatives.
  • Market Share Growth: Indicates the success of the acquisition strategy and market expansion efforts.
  • Reduction in Carbon Footprint: Measures the impact of sustainability initiatives on environmental performance.

These KPIs provide insights into operational efficiency, customer satisfaction, financial performance, and environmental impact, guiding the organization towards achieving its strategic objectives.

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Stakeholder Management

Success of the strategic initiatives hinges on the involvement and support of both internal and external stakeholders, including frontline staff, technology partners, and marketing teams.

  • Operations Team: Responsible for implementing supply chain and digital transformation initiatives.
  • IT Department: Critical for deploying and maintaining new digital tools and technologies.
  • R&D Team: Key in developing sustainable packaging solutions and driving innovation.
  • Marketing Team: Essential for promoting new products and enhancing customer engagement.
  • Suppliers: Partners in achieving supply chain optimization and cost reductions.
  • Customers: End-users whose feedback is vital for continuous improvement of services and products.
  • Investors: Provide financial backing for acquisitions and technology investments.
Stakeholder GroupsRACI
Operations Team
IT Department
R&D Team
Marketing Team
Suppliers
Customers
Investors

We've only identified the primary stakeholder groups above. There are also participants and groups involved for various activities in each of the strategic initiatives.

Learn more about Stakeholder Management Change Management Focus Interviewing Workshops Supplier Management

Acquisition Strategy Best Practices

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Acquisition Strategy Deliverables

These are a selection of deliverables across all the strategic initiatives.

  • Operational Transformation Strategy Report (PPT)
  • Supply Chain Optimization Framework (PPT)
  • Digital Transformation Roadmap (PPT)
  • Sustainability Initiatives Plan (PPT)
  • Acquisition Financial Model (Excel)

The implementation team leveraged several established business frameworks to help with the analysis and implementation of this initiative, including the Value Chain Analysis and the Resource-Based View (RBV). Value Chain Analysis is a powerful tool for identifying and optimizing the activities within an organization that create value for customers. It's particularly useful in this context, because it can help pinpoint inefficiencies and areas for improvement in the supply chain. The team followed this process:

  • Mapped out all primary and support activities in the supply chain, from inbound logistics to after-sales service.
  • Assessed each activity for its contribution to customer value and cost implications.
  • Identified bottlenecks and areas where technology could enhance efficiency and reduce costs.
  • Developed a detailed action plan to optimize each activity, including timelines and responsible teams.

The Resource-Based View (RBV) was also employed to understand the organization's internal capabilities and resources that could be leveraged for supply chain optimization. RBV focuses on identifying valuable, rare, inimitable, and non-substitutable (VRIN) resources that provide a competitive advantage. The team followed this process:

  • Conducted an inventory of the organization's tangible and intangible resources, including technology, human capital, and proprietary processes.
  • Evaluated each resource against the VRIN criteria to determine its potential for creating a sustainable competitive advantage.
  • Developed strategies to enhance and protect these key resources, including investment in technology and staff training.

The implementation of these frameworks resulted in a more streamlined supply chain, with reduced costs and improved efficiency. The organization achieved a 15% reduction in lead times and a 10% decrease in operational costs, significantly enhancing its competitive position in the market.

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Digital Transformation

The implementation team leveraged several established business frameworks to help with the analysis and implementation of this initiative, including the McKinsey 7S Framework and Kotter’s 8-Step Change Model. The McKinsey 7S Framework is a management tool designed to align the key elements of an organization to achieve its objectives. It's particularly useful in this context, because it ensures that all aspects of the organization are aligned with the digital transformation goals. The team followed this process:

  • Analyzed the current state of the organization using the 7S elements: Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff.
  • Identified gaps and misalignments that could hinder the digital transformation efforts.
  • Developed a comprehensive plan to address these gaps, ensuring alignment across all 7 elements.
  • Implemented the plan, with regular reviews and adjustments to ensure continued alignment.

Kotter’s 8-Step Change Model was also employed to manage the change process effectively. This model provides a step-by-step approach to leading change and is particularly useful in managing the complexities of digital transformation. The team followed this process:

  • Created a sense of urgency around the need for digital transformation by communicating the risks of inaction.
  • Formed a powerful coalition of leaders and influencers to drive the change effort.
  • Developed a clear vision and strategy for the digital transformation.
  • Communicated the vision and strategy to all employees, ensuring buy-in and support.
  • Removed obstacles and empowered employees to take action towards achieving the vision.
  • Generated short-term wins to build momentum and demonstrate the benefits of the transformation.
  • Consolidated gains and continued to drive change until the digital transformation was fully embedded.
  • Anchored the changes in the organizational culture to ensure sustainability.

The implementation of these frameworks resulted in a successful digital transformation, with improved operational efficiency and enhanced customer satisfaction. The organization achieved a 20% increase in productivity and a 25% improvement in customer service metrics.

Acquisition Strategy

The implementation team leveraged several established business frameworks to help with the analysis and implementation of this initiative, including the BCG Matrix and the VRIO Framework. The BCG Matrix is a strategic tool used to analyze the relative market share and market growth rate of different business units or product lines. It's particularly useful in this context, because it helps identify potential acquisition targets that align with the organization's strategic objectives. The team followed this process:

  • Mapped out the organization's current business units and potential acquisition targets on the BCG Matrix.
  • Identified "Stars" and "Question Marks" as potential targets for acquisition, focusing on high-growth areas.
  • Developed a detailed acquisition plan for each target, including due diligence, valuation, and integration strategies.

The VRIO Framework was also employed to evaluate the potential acquisition targets' resources and capabilities. VRIO stands for Value, Rarity, Imitability, and Organization, and is used to assess the potential for sustained competitive advantage. The team followed this process:

  • Conducted a thorough analysis of each target's resources and capabilities, focusing on those that are valuable, rare, and difficult to imitate.
  • Evaluated the organizational structures and processes in place to support these resources and capabilities.
  • Developed integration plans to leverage the acquired resources and capabilities effectively within the organization.

The implementation of these frameworks resulted in the successful identification and acquisition of high-potential targets, enhancing the organization's market position and technological capabilities. The organization achieved a 15% increase in market share and a 10% improvement in innovation metrics.

Sustainability Initiatives

The implementation team leveraged several established business frameworks to help with the analysis and implementation of this initiative, including the Triple Bottom Line (TBL) and the Natural Step Framework. The Triple Bottom Line (TBL) is a sustainability framework that evaluates an organization's performance based on social, environmental, and financial criteria. It's particularly useful in this context, because it ensures that sustainability initiatives are balanced and comprehensive. The team followed this process:

  • Assessed the organization's current performance across the three TBL dimensions: People, Planet, and Profit.
  • Identified key areas for improvement in each dimension, focusing on reducing environmental impact and enhancing social responsibility.
  • Developed a comprehensive sustainability plan, including specific goals, metrics, and timelines for each dimension.
  • Implemented the plan, with regular monitoring and reporting to ensure progress towards the goals.

The Natural Step Framework was also employed to guide the organization's sustainability efforts. This framework provides a science-based approach to sustainability, focusing on the systemic conditions necessary for a sustainable society. The team followed this process:

  • Conducted a baseline assessment of the organization's sustainability performance, using the four system conditions of the Natural Step Framework.
  • Identified key sustainability challenges and opportunities, focusing on areas where the organization could make the most significant impact.
  • Developed a strategic plan to address these challenges and opportunities, including specific actions and initiatives.
  • Implemented the plan, with ongoing monitoring and evaluation to ensure progress towards sustainability goals.

The implementation of these frameworks resulted in significant improvements in the organization's sustainability performance, enhancing its reputation and market position. The organization achieved a 20% reduction in carbon emissions and a 15% increase in social impact metrics.

Customer Experience Enhancement

The implementation team leveraged several established business frameworks to help with the analysis and implementation of this initiative, including the Customer Journey Mapping and the Net Promoter Score (NPS). Customer Journey Mapping is a strategic tool used to visualize and understand the customer's experience across all touchpoints. It's particularly useful in this context, because it helps identify pain points and opportunities for improvement. The team followed this process:

  • Mapped out the entire customer journey, from initial contact to post-purchase support.
  • Identified key touchpoints and interactions that impact the customer experience.
  • Analyzed customer feedback and data to identify pain points and areas for improvement.
  • Developed a comprehensive action plan to enhance the customer experience at each touchpoint.

The Net Promoter Score (NPS) was also employed to measure customer satisfaction and loyalty. NPS is a widely used metric that gauges the likelihood of customers recommending the organization to others. The team followed this process:

  • Conducted NPS surveys to gather customer feedback and measure satisfaction levels.
  • Analyzed the survey results to identify trends and areas for improvement.
  • Developed targeted initiatives to address the issues identified in the NPS surveys, focusing on enhancing customer satisfaction and loyalty.
  • Implemented the initiatives, with regular monitoring and follow-up surveys to measure progress.

The implementation of these frameworks resulted in significant improvements in customer satisfaction and loyalty, enhancing the organization's reputation and market position. The organization achieved a 20% increase in NPS and a 15% improvement in customer retention metrics.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced raw material costs by 8% through supplier diversification and improved negotiation strategies.
  • Increased on-time delivery rates by 10%, reversing the previous decline and achieving a net improvement of 2%.
  • Achieved a 20% increase in productivity through the implementation of advanced manufacturing technologies and digital tools.
  • Enhanced customer satisfaction scores by 15% through improved service processes and CRM tool implementation.
  • Expanded market share by 12% through strategic acquisitions of smaller, innovative packaging firms.
  • Reduced carbon footprint by 18% via the development and adoption of eco-friendly packaging solutions.

The overall results of the initiative indicate a successful implementation of the strategic objectives, particularly in terms of operational efficiency and market competitiveness. The 8% reduction in raw material costs and the 10% increase in on-time delivery rates are significant achievements, directly addressing the primary challenges identified. The 20% increase in productivity and 15% improvement in customer satisfaction scores further underscore the effectiveness of the digital transformation and customer experience enhancement initiatives. However, the results were not uniformly successful. For instance, while the market share expanded by 12%, the anticipated synergies from acquisitions took longer to materialize, suggesting potential integration challenges. Additionally, the 18% reduction in carbon footprint, although commendable, fell short of the initial 20% target, indicating room for further improvement in sustainability efforts. Alternative strategies, such as more aggressive R&D investments in sustainable materials and enhanced integration planning for acquisitions, could have potentially yielded even better outcomes.

The recommended next steps include continuing to build on the digital transformation efforts by further investing in advanced technologies and employee training. Additionally, a more robust integration framework for future acquisitions should be developed to ensure quicker realization of synergies. Sustainability initiatives should be intensified, with a focus on achieving and surpassing the initial carbon footprint reduction targets. Finally, maintaining and enhancing customer satisfaction should remain a priority, with ongoing improvements to CRM tools and service processes to ensure sustained customer loyalty and retention.

Source: Operational Transformation for a Mid-size Packaging Company, Flevy Management Insights, 2024

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