This deck is a training presentation on how to conduct interviews in consulting projects. Contents include:
• Overview
• Planning and positioning the interview
• Conducting the interview
• Synthesizing the interview
• Appendix (interview template, useful techniques, reading materials etc.)
See also "How to Write A Business Plan"
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See also "How to Prepare a Business Plan"
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See also "How to Be a Great Manager"
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See also "How to Be a Great Consultant"
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See also "How to Be a Great Associate Consultant "
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See also "How to Deliver Effective Presentations"
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See also "How to Run a Consulting Project"
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This presentation emphasizes the importance of a guided interview, which is a flexible tool designed to gather information through a set of questions. It highlights the characteristics of a guided interview, including the necessity for a two-way dialogue, active listening, and probing for deeper insights. The approach is generally focused on open-ended questions to foster discussion and uncover unexpected issues, making it somewhat unpredictable, but highly interactive.
Planning your interview is crucial. Start by asking three fundamental questions: what, who, and how. Define your objectives and determine the best approach to obtain the necessary information. Identify who will be interviewed and how the interview will be conducted. This stage involves leveraging previous analyses, defining must-know information, and knowing your interviewee. Role-playing and modifying your approach based on the interviewee's responses can enhance the effectiveness of your planning.
Positioning the interview is key to ensuring cooperation and participation. Managing expectations, providing incentives, and organizing logistics in advance are essential steps. Help your interviewees prepare by providing necessary materials and reminders. During the interview, use open questions to initiate broad discussions and closed questions to elicit specific information. Active listening, paraphrasing, and maintaining objectivity are critical to building rapport and ensuring the success of the interview.
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Source: Best Practices in Interviewing, Focus Interviewing, Bain PowerPoint PowerPoint Slides: How to Conduct Consulting Interviews PowerPoint (PPT) Presentation Slide Deck, Documents & Files
This PPT slide outlines the characteristics of guided interviews, emphasizing their role as a flexible tool for information gathering. It highlights that these interviews foster a two-way dialogue, which is crucial for achieving high levels of interaction. This dynamic is essential, as it allows both the interviewer and the interviewee to engage meaningfully, enhancing the depth of the conversation.
Probing for greater insight is another critical aspect mentioned. This suggests that interviewers must be prepared to ask follow-up questions to delve deeper into responses. Such an approach can lead to richer, more nuanced information that might not surface through standard questioning techniques.
Active listening is underscored as a vital skill for interviewers. This involves not just hearing the words spoken, but also understanding the context and emotions behind them. The ability to interpret both verbal and non-verbal cues is essential for gauging the interviewee's true feelings and thoughts, which can significantly impact the quality of the insights gathered.
The slide also points out that guided interviews are generally centered around open-ended questions. This format encourages discussion rather than simple yes or no answers, facilitating a more comprehensive exploration of topics. Furthermore, the potential to uncover related or unexpected issues is highlighted, indicating that guided interviews can lead to insights beyond the initial scope of inquiry.
Lastly, the slide notes that the interview process is largely controlled by the interviewer, which can introduce an element of unpredictability. This characteristic can be advantageous, as it allows for adaptability during the conversation, ensuring that the most relevant topics are addressed as they arise.
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