This document teaches the proper way to design and deliver focus interviews. A focus interview is a confidential, one-on-one 90 minute structured interview.
Focus interviews delve into the interviewee's technical / domain knowledge. They may have some "quiz" types of questions (e.g. exploring a technical subject), or it might be more free form discussion of the interviewee's experience and knowledge for his or her area and level.
Focus interviews are necessary tool used by management consultants when in the data / information collection phase of the project. In addition to merely gathering information, it is used to foster credibility with clients, build rapport / relationships with clients, and build commitment / support for the project.
This presentation covers the following topics:
• Purpose of focus interviews
• Focus interview questions (objectives and standard question areas)
• Focus interview results storyboard
• Designing a focus interview guide
• Preparing a focus interview
• Conducting a focus interview
• Building trust during the focus interview
• Introducing the focus interview
• Handling difficult situations
• Plan-Do-Review checklist
This document also emphasizes the importance of thorough preparation and building trust during focus interviews. It provides actionable tips for preparing, such as understanding the focus interview form, highlighting key questions, and being clear on the interviewee's role and location. The guide stresses the need to be prepared to answer questions about the project and to handle difficult questions effectively.
To build trust, the document advises on creating a conducive environment by focusing on gathering opinions and facts without assigning blame, maintaining eye contact, and reading between the lines. It also includes a comprehensive Plan-Do-Review checklist to ensure all aspects of the interview are covered, from preparation and execution to follow-up. This checklist serves as a vital tool for interviewers to ensure they conduct thorough and effective focus interviews.
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Source: Best Practices in Interviewing, Focus Interviewing PowerPoint Slides: Designing and Delivering Focus Interviews PowerPoint (PPT) Presentation Slide Deck, Process Consulting
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