BUY WITH CONFIDENCE
DESCRIPTION
The Message Mapping Tool is used to document and assess the key messages that are important for your target audience to hear about your company or its products.
Message maps provide a method for brainstorming and prioritizing potential messages based on their credibility, effectiveness and resonance. Once you have analyzed the relative strengths and weaknesses of each message a bubble chart message map is automatically generated.
Key Benefits:
• Helps you prioritize all potential messages
• Evaluate message effectiveness
• Assess message credibility
• Determine message resonance
• Ranks & charts value for each message
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Communications Strategy, Presentation Development Excel: Message Mapping Tool Excel (XLS) Spreadsheet, Demand Metric
OVERVIEW
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
Ask the Author a Question
Presentation Development Communications Strategy Pyramid Principle Consulting Frameworks Change Management Feedback Consulting Training Stakeholder Management Consulting Proposals Presentation Delivery Progress Report Client Management Corporate Board Strategy Development PowerPoint Diagrams Compilation Strategic Planning Strategic Analysis Strategic Thinking Strategy Frameworks Growth Strategy Vision Statement Proposal Writing & Development
Download our FREE Organization, Change, & Culture, Templates
Download our free compilation of 50+ slides and templates on Organizational Design, Change Management, and Corporate Culture. Methodologies include ADKAR, Burke-Litwin Change Model, McKinsey 7-S, Competing Values Framework, etc. |