Presentation Development Primer (Storyboarding, Slide Design) (PowerPoint PPT Slide Deck)

PRESENTATION DEVELOPMENT PPT DESCRIPTION

Editor Summary Presentation Development Primer (Storyboarding, Slide Design) is a 28-slide PowerPoint primer from PPT Lab, a firm of ex-consultants from McKinsey, E&Y, and Bearing Point, teaching presentation methods drawn from McKinsey, Bain, and BCG. Read more Focuses on 3 core areas—Storyboarding, Slide Structuring, and Graph Design—and references using the first 3 steps of a six-phase problem-solving process. Includes 5 deliverables/templates: storyboarding framework, slide structure guidelines, graph selection criteria, example headlines, and design rules. Sold as a digital download on Flevy with immediate digital download.

Use this primer when a team must prepare structured, client-facing presentations—such as before stakeholder briefings, trainings, or workshops—where narrative clarity and data visualization matter.
  Corporate executives preparing stakeholder briefings that distill strategy decisions into slide headlines and key takeaways.
  Consultants building client-ready decks who need to storyboard hypotheses, structure slides, and define bumpers before analysis.
  Project managers presenting complex status updates who must select appropriate charts to show trends and comparisons.
  Marketing leads crafting campaign narratives that combine storyboarding with consistent slide design.
The three-section approach and use of the first 3 steps of a six-phase problem-solving process reflect practices used at McKinsey, Bain, and BCG.

Read Marcus Overview

Explore Slides inside the Deck:

Mastering Storyboarding for Effective Consulting Presentations Transforming Insights into Actionable Strategies Essential Components of Effective Presentation Slides

This document teaches the basics of developing an effective business presentation. It covers methodologies widely practiced by top management consulting firms, such as McKinsey, Bain, and BCG. This document is divided into 3 sections:

*Storyboarding. Storyboarding refers to developing the "story" that the presentation will follow. Please note there are many different frameworks for creating storyboards. This just covers one of the methods.

*Slide Structuring. Ever notice how you can spot a consulting deck almost immediately? They embody a similar look and feel. This section dissects the framework used to create the consulting slide, which consists of a Headline, Body, and Bumper.

*Graph Design. This section teaches you how to select the proper graph for your slide.

Presentation development is a useful skill to have, because presentations is one of the mostly used communication tools in any workplace. Furthermore, presentations are work products that are easily and widely circulated both within and to outside an organization. For a consultant, this skill is even more critical, because PowerPoint presentations are often all that is left with the client after the engagement ends.

The storyboard can be developed by following the first three steps of the six-phase problem-solving process: defining the problem, structuring the problem, and developing the analyses to test the issues. This approach ensures that the presentation narrative is built on a solid foundation of problem identification and structured analysis, which is critical for delivering impactful insights to stakeholders. Before performing any analysis, hypothesizing expected findings helps in aligning the story with potential outcomes, making the final presentation more coherent and persuasive.

The document also addresses common concerns about the storyboarding process, such as changes in data or message post-analysis and ensuring all data fits within the storyboard. It emphasizes the importance of being concise and delivering a clear message, which resonates well with clients. Specific font styling rules are outlined to maintain consistency across slides, reinforcing the professional look and feel of the presentation. The guidelines for the Bumper message ensure that each slide concludes with a compelling takeaway, prompting the audience to consider the implications of the presented data.

MARCUS OVERVIEW

This synopsis was written by Marcus [?] based on the analysis of the full 28-slide presentation.

Executive Summary
The Presentation Development Primer is a comprehensive guide designed to equip professionals with the essential skills for creating impactful business presentations. Drawing on methodologies practiced by leading management consulting firms such as McKinsey, Bain, and BCG, this document focuses on 3 core areas: Storyboarding, Slide Structuring, and Graph Design. It empowers users to master the art of presentation development, ensuring that their presentations serve as effective communication tools and high-quality work products. This consulting-grade resource enables users to create presentations that resonate with audiences and leave a lasting impression.

Who This Is For and When to Use

•  Corporate executives seeking to enhance their presentation skills
•  Consultants aiming to deliver high-quality presentations to clients
•  Project managers needing to communicate complex information clearly
•  Marketing professionals who require effective storytelling in presentations

Best-fit moments to use this deck:

•  When preparing for client meetings or stakeholder presentations
•  During training sessions focused on presentation skills development
•  In workshops aimed at improving team communication and collaboration
•  For creating impactful presentations that require a structured approach

Learning Objectives

•  Define the key components of effective storyboarding for presentations
•  Build structured slides that convey clear messages and insights
•  Establish guidelines for selecting appropriate graph types for data presentation
•  Create compelling headlines that capture audience attention
•  Develop a cohesive narrative that flows logically throughout the presentation
•  Apply best practices in slide design to enhance visual communication

Table of Contents

•  Overview (page 4)
•  Storyboarding (page 6)
•  Slide Structuring (page 15)
•  Graph Design (page 23)

Primary Topics Covered

•  Overview - An introduction to the principles of effective business presentation development, emphasizing the importance of storytelling and structure.
•  Storyboarding - A detailed exploration of the storyboarding process, including rules of thumb and methodologies for creating a coherent narrative.
•  Slide Structuring - Guidelines for structuring slides, focusing on the key components: Headline, Body, and Bumper.
•  Graph Design - Best practices for selecting and designing graphs that effectively communicate data insights.

Deliverables, Templates, and Tools

•  Storyboarding framework template to guide the development of presentation narratives
•  Slide structure guidelines to ensure consistency in design and messaging
•  Graph selection criteria to assist in choosing the right type of graph for data representation
•  Example headlines that illustrate effective messaging techniques
•  Design rules for maintaining visual consistency across all slides

Slide Highlights

•  Overview slide that outlines the importance of effective presentation development
•  Storyboarding introduction slide that emphasizes the significance of narrative structure
•  Slide structuring overview that breaks down the components of a consulting-quality slide
•  Graph design slide that illustrates the criteria for selecting appropriate graph types

Potential Workshop Agenda

Introduction to Presentation Development (60 minutes)
•  Overview of the importance of effective presentations
•  Discussion on the role of storytelling in business communication

Storyboarding Techniques (90 minutes)
•  Hands-on practice in developing storyboards
•  Group exercises to refine presentation narratives

Slide Structuring and Design Principles (60 minutes)
•  Review of slide components: Headline, Body, Bumper
•  Tips for maintaining visual consistency and clarity

Graph Design Best Practices (60 minutes)
•  Exploration of different graph types and their applications
•  Practical exercises in selecting and designing graphs

Customization Guidance

•  Tailor the storyboard framework to fit specific project requirements and objectives
•  Adjust slide structuring guidelines to align with organizational branding and messaging
•  Modify graph design principles to suit the audience's familiarity with data visualization

Secondary Topics Covered

•  The importance of concise messaging in presentations
•  Techniques for engaging audiences through visual storytelling
•  Strategies for handling questions and feedback during presentations

Topic FAQ

What are the main stages in developing a consulting-style presentation?

A consulting-style presentation development process emphasizes 3 core stages: defining the narrative through storyboarding, structuring individual slides (Headline, Body, Bumper), and selecting/designing appropriate graphs. The storyboard can be built by following the first 3 steps of a six-phase problem-solving process, making these 3 stages central to development.

How should I structure an individual slide to make its message clear?

Slides should be structured into 3 components: a concise Headline that states the main message, a Body that supports it with evidence or visuals, and a Bumper that answers the “So what?” This Headline-Body-Bumper framework is a central guideline in the primer and in consulting slide design.

How do I choose the right chart type for different datasets?

Choose charts based on data characteristics: line charts for time series trends, pie charts for shares, and bar charts for comparisons. Flevy's Presentation Development Primer (Storyboarding, Slide Design) provides graph selection criteria and examples to guide appropriate choices for data visualization.

What should I look for when selecting a presentation template for corporate use?

Look for a template that includes a storyboarding framework, slide-structuring rules (Headline/Body/Bumper), graph selection guidance, font styling rules, and example headlines so you can maintain consistent messaging and visual style across slides—features like a storyboarding framework template are important.

How can I storyboard effectively before running detailed analyses?

Build the storyboard by defining the problem, structuring it into sub-issues, and developing analyses to test hypotheses; hypothesizing expected findings before analysis helps align story and analysis. The author describes using the first 3 steps of the six-phase problem-solving process for this purpose.

Are paid slide templates worth the investment compared with free resources?

Paid templates like Flevy's Presentation Development Primer (Storyboarding, Slide Design) consolidate proven practices—storyboarding framework, slide structure guidelines, graph selection criteria, font styling rules, and example headlines—into reusable assets that support producing consistent, circulatable work products such as client decks and reports.

What should I do if my data doesn’t fit the current storyboard narrative?

Reassess the analysis and adjust the storyboard so that every data point contributes to the narrative; the primer explicitly advises revising either the analysis or the storyboard to ensure coherence between data and story, ensuring the message remains clear and relevant.

What are common slide design mistakes that reduce presentation effectiveness?

Common pitfalls include cluttered slides, excessive text, and inconsistent formatting, which obscure messages and harm readability. The primer emphasizes concise messaging, font styling rules, and visual consistency to avoid these issues and improve slide clarity.

Document FAQ
These are questions addressed within this presentation.


What is the purpose of storyboarding in presentation development?
Storyboarding helps to outline the narrative structure of a presentation before analysis begins, ensuring that the message is clear and coherent.

How can I ensure my slides are visually appealing?
Follow the guidelines for slide structuring, including consistent font styles and sizes, and use visuals to support key messages.

What types of graphs should I use for my data?
Select graph types based on the nature of the data: use line charts for time series, pie charts for shares, and bar charts for comparisons.

How do I create effective headlines for my slides?
Headlines should be concise, meaningful, and aligned with the key message of the slide, ideally limited to 2 lines.

Why is it important to maintain consistency in slide design?
Consistent design enhances readability and helps the audience follow the narrative more easily, making the presentation more effective.

What should I do if my data does not fit into my storyboard?
Reassess your analysis and adjust your storyboard to ensure that all data points contribute to the overall narrative.

How can I improve my presentation skills?
Practice regularly, seek feedback from peers, and utilize resources like this primer to refine your techniques.

What are the common pitfalls in presentation design?
Avoid cluttered slides, excessive text, and inconsistent formatting, as these can detract from the message and confuse the audience.

How do I handle audience questions during a presentation?
Prepare for potential questions in advance and engage with the audience by encouraging discussion and feedback.

Glossary

•  Storyboarding - The process of outlining the narrative structure of a presentation.
•  Slide Structuring - The organization of slide components to convey messages effectively.
•  Graph Design - The art of selecting and designing graphs to represent data visually.
•  Headline - The main message presented at the top of a slide.
•  Body - The central part of a slide that supports the headline with additional information.
•  Bumper - The concluding statement on a slide that answers the “So what?” question.
•  Consulting Presentation Framework - A structured approach to developing consulting-quality presentations.
•  Visual Storytelling - The use of visuals to convey a narrative and engage the audience.
•  Data Visualization - The graphical representation of information and data.
•  Key Message - The primary takeaway or insight intended for the audience.
•  Font Styling Rules - Guidelines for maintaining consistent font usage across slides.
•  Rule of Two - A principle that limits text elements to 2 lines for clarity.
•  Engagement Techniques - Strategies for involving the audience during presentations.
•  Presentation Tools - Software and resources used to create and deliver presentations.
•  Consultant - A professional who provides expert advice in a particular area.
•  Stakeholder - An individual or group with an interest in the outcome of a project or presentation.
•  Audience Analysis - The process of understanding the audience's needs and preferences.
•  Feedback Loop - The mechanism for receiving and incorporating audience feedback.
•  Narrative Flow - The logical progression of ideas throughout a presentation.
•  Visual Consistency - The uniformity of design elements across all slides.
•  Communication Tools - Methods and resources used to convey information effectively.

PRESENTATION DEVELOPMENT PPT SLIDES

Mastering Storyboarding for Effective Consulting Presentations

This PPT slide introduces storyboarding as a critical consulting practice. Storyboards should be developed prior to analysis, countering the misconception that analysis precedes storyboard creation. Establishing the storyboard first helps consultants frame their research effectively. Storyboards act as a guiding framework, allowing consultants to identify analysis gaps and make necessary adjustments. The strength of the storyboard dictates the presentation's duration, emphasizing clarity and coherence over mere time constraints. Effective storyboards must communicate the intended message independently, highlighting the importance of self-explanatory storytelling. Mastering storyboarding is a skill that requires practice and time, essential for successful consultants.

Transforming Insights into Actionable Strategies

This PPT slide outlines a structured approach to developing expected findings for consulting projects, divided into "Original Expected Findings" and "Re-Ordered and Re-Wordered Findings." The original section poses 4 key questions: potential for staff reduction, possibility of lowering salaries, availability of cheaper hosting options, and existence of affordable SEM providers. Initial analysis suggests most employees are overworked, limiting staffing reductions, and identifies some salaries above market rates as an adjustment opportunity. The rephrased findings clarify insights, emphasizing above-market salaries and lack of excess staff capacity. Actionable strategies include identifying low-cost hosting providers and leveraging offshore SEM providers to reduce costs significantly. This approach transforms raw data into a coherent narrative for informed decision-making.

Essential Components of Effective Presentation Slides

This PPT slide outlines the essential components of an effective presentation slide: the Headline, Body, and Bumper. The Headline, positioned at the top, serves as the primary attention-grabber, setting the tone and context for the slide's focus. The Body contains the main content, delivering detailed information that supports the Headline and influences audience understanding. The Bumper, located at the bottom, acts as a concluding statement or call to action, reinforcing the key message and prompting further discussion. A structured approach enhances communication effectiveness, making this a valuable reference for refining presentation skills.

Structured Approach to Problem Solving Process

This PPT slide outlines a six-phase problem-solving process, focusing on the first 3 steps. The initial phase, "Define the problem," is critical for understanding the issue, laying the groundwork for effective analysis. The second step, "Structure the problem," organizes identified issues into a coherent framework, aiding in prioritization. The third step, "Develop the analyses to test the issues," prepares for deeper investigation, leading to the creation of a storyboard that visually represents the problem-solving journey. Subsequent phases include building a work plan, running tests, and synthesizing findings into a report, ensuring insights translate into actionable recommendations. This structured approach enhances clarity and efficiency in addressing complex challenges.

Framework for Defining and Addressing Business Challenges

This PPT slide outlines a structured approach to problem-solving, focusing on defining a problem statement to enhance Flevy's operating margin through cost reduction. It presents 2 primary strategies: increasing revenue and cutting costs. Revenue enhancement tactics include increasing traffic, improving conversion rates, and raising prices, each representing potential avenues for growth. Cost-cutting strategies target labor costs, hosting expenses, and search engine marketing costs, with probing questions to identify efficiencies, such as reducing staff or finding cheaper hosting plans. This comprehensive framework guides organizations in addressing financial challenges through actionable solutions.

Crafting Effective Titles for Graphical Data

This PPT slide details the importance of a clear, descriptive graph title that communicates essential elements such as the graph's subject, time frame, sample, and data source. The graph illustrates employee salary disparities compared to a benchmark, segmented by company levels. An effective title should be tailored to reflect the graph's specific content and insights. Supplementary information can be included in source text or call-out boxes for comprehensive understanding without overcrowding the title. This guidance enhances the audience's ability to interpret data accurately through impactful visual aids.

Insights on Employee Compensation and Cost Reduction Strategies

This PPT slide discusses the development of impactful presentation headlines, focusing on employee compensation and operational efficiency. It notes that some employees earn above-market salaries, indicating a potential misalignment with industry standards and a need for compensation strategy review. There is no excess workforce capacity, as employees are working longer hours, suggesting high engagement, but potential burnout and inefficiencies. A proposed solution for cost reduction includes finding a low-cost hosting provider, potentially reducing costs by 20%, and leveraging offshore SEM providers for a 50% reduction in SEM costs. This dual approach illustrates a proactive strategy for optimizing expenses while hinting at the importance of exploring revenue enhancement opportunities for comprehensive improvement.

Source: Best Practices in Presentation Development PowerPoint Slides: Presentation Development Primer (Storyboarding, Slide Design) PowerPoint (PPT) Presentation Slide Deck, PPT Lab