Editor's Note: Take a look at our featured best practice, Omni-channel Retail Strategy (44-slide PowerPoint presentation). The e-commerce market continues to grow exponentially. More consumers are opting for the convenience of online shopping. This trend has been accelerated by COVID-19. The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless [read more]
Four Top Tips to Expand Your Digital Reach
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Your digital presence offers so much potential for your future, but only if your reach takes you to new horizons. Being able to connect with your customer base is excellent, but if that customer base cannot even find you to begin with, then all your customer service and business ideas will be for nothing. To help find and then connect to a larger customer base, you’ll want to get started with these top four tips to expand your digital reach:
1. Revamp Your Website
A great place to get started with your digital marketing efforts is your own website. If your website is in dire need of a full overhaul, go with the professionals. You will need a new website and even new visual assets before you can get started further. If you don’t need that full revamp, simply go through and clean up your website. Update outdated information, ensure all buttons and clicks work, and always remember to keep that blog of yours up to date.
It doesn’t matter if you work primarily in the B2B space and have a sales team work to gain you more clients – having a great website is excellent for your reputation and a great way to get customers or clients to come to you.
2. Hire a Dedicated Digital Marketing Agency
If you want to get more out of your digital marketing campaign, you need to pass on the torch to professionals who know the ins and outs of digital marketing, like Twelve Three Media. You should be able to pass on all of your digital marketing needs, from social media to digital advertising, proximity marketing, PPC, and even SEO. There are a lot of different approaches to expanding your reach and visibility online, and you need a multi-pronged approach to get the best results.
3. Don’t Forget Good Old PR
Public relations is important from the day you launch and every day thereafter, especially as you look into how you can grow your mid-size business further. Instead of just operating on your own, you will want to look into how you can get your business published and talked about.A good place to get started is with competitions and events. Your business will automatically be talked about if you do either, and you can get good publicity as well as introduce your business to people who are directly interested.
4. Make Your Customers Work for You
There are so many ways to turn happy customers into word-of-mouth marketers for your business. In order to do this, of course, you first need to wow them either with your product or your service. Offer referral deals, special rewards for being a repeat customer, and programs designed to encourage your customers to talk more about your business (for example, a social media event). There are so many ways that you can get your customers talking about your business, and every single one of those options can help you grow your reach online in the most organic way possible.
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Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.
For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).
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About Shane AvronShane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.
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