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Four Top Tips to Expand Your Digital Reach

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Your digital presence offers so much potential for your future, but only if your reach takes you to new horizons. Being able to connect with your customer base is excellent, but if that customer base cannot even find you to begin with, then all your customer service and business ideas will be for nothing. To help find and then connect to a larger customer base, you’ll want to get started with these top four tips to expand your digital reach:

1. Revamp Your Website

A great place to get started with your digital marketing efforts is your own website. If your website is in dire need of a full overhaul, go with the professionals. You will need a new website and even new visual assets before you can get started further. If you don’t need that full revamp, simply go through and clean up your website. Update outdated information, ensure all buttons and clicks work, and always remember to keep that blog of yours up to date.

It doesn’t matter if you work primarily in the B2B space and have a sales team work to gain you more clients – having a great website is excellent for your reputation and a great way to get customers or clients to come to you.

2. Hire a Dedicated Digital Marketing Agency

If you want to get more out of your digital marketing campaign, you need to pass on the torch to professionals who know the ins and outs of digital marketing, like Twelve Three Media. You should be able to pass on all of your digital marketing needs, from social media to digital advertising, proximity marketing, PPC, and even SEO. There are a lot of different approaches to expanding your reach and visibility online, and you need a multi-pronged approach to get the best results.

3. Don’t Forget Good Old PR

Public relations is important from the day you launch and every day thereafter, especially as you look into how you can grow your mid-size business further. Instead of just operating on your own, you will want to look into how you can get your business published and talked about.A good place to get started is with competitions and events. Your business will automatically be talked about if you do either, and you can get good publicity as well as introduce your business to people who are directly interested.

4. Make Your Customers Work for You

There are so many ways to turn happy customers into word-of-mouth marketers for your business. In order to do this, of course, you first need to wow them either with your product or your service. Offer referral deals, special rewards for being a repeat customer, and programs designed to encourage your customers to talk more about your business (for example, a social media event). There are so many ways that you can get your customers talking about your business, and every single one of those options can help you grow your reach online in the most organic way possible.

19-slide PowerPoint presentation
In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences. Omnichannel Marketing allows brand manufacturers and retailers a holistic [read more]

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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

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