Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

Four Top Tips to Expand Your Digital Reach

Editor's Note: Take a look at our featured best practice, Omni-channel Retail Strategy (44-slide PowerPoint presentation). The e-commerce market continues to grow exponentially. More consumers are opting for the convenience of online shopping. This trend has been accelerated by COVID-19. The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless [read more]

Also, if you are interested in becoming an expert on Digital Transformation, take a look at Flevy's Digital Transformation Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

Your digital presence offers so much potential for your future, but only if your reach takes you to new horizons. Being able to connect with your customer base is excellent, but if that customer base cannot even find you to begin with, then all your customer service and business ideas will be for nothing. To help find and then connect to a larger customer base, you’ll want to get started with these top four tips to expand your digital reach:

1. Revamp Your Website

A great place to get started with your digital marketing efforts is your own website. If your website is in dire need of a full overhaul, go with the professionals. You will need a new website and even new visual assets before you can get started further. If you don’t need that full revamp, simply go through and clean up your website. Update outdated information, ensure all buttons and clicks work, and always remember to keep that blog of yours up to date.

It doesn’t matter if you work primarily in the B2B space and have a sales team work to gain you more clients – having a great website is excellent for your reputation and a great way to get customers or clients to come to you.

2. Hire a Dedicated Digital Marketing Agency

If you want to get more out of your digital marketing campaign, you need to pass on the torch to professionals who know the ins and outs of digital marketing, like Twelve Three Media. You should be able to pass on all of your digital marketing needs, from social media to digital advertising, proximity marketing, PPC, and even SEO. There are a lot of different approaches to expanding your reach and visibility online, and you need a multi-pronged approach to get the best results.

3. Don’t Forget Good Old PR

Public relations is important from the day you launch and every day thereafter, especially as you look into how you can grow your mid-size business further. Instead of just operating on your own, you will want to look into how you can get your business published and talked about.A good place to get started is with competitions and events. Your business will automatically be talked about if you do either, and you can get good publicity as well as introduce your business to people who are directly interested.

4. Make Your Customers Work for You

There are so many ways to turn happy customers into word-of-mouth marketers for your business. In order to do this, of course, you first need to wow them either with your product or your service. Offer referral deals, special rewards for being a repeat customer, and programs designed to encourage your customers to talk more about your business (for example, a social media event). There are so many ways that you can get your customers talking about your business, and every single one of those options can help you grow your reach online in the most organic way possible.

19-slide PowerPoint presentation
In the Digital Age, how customers interact with brands has become nonlinear due to the proliferation of touch points across channels, platforms, and content formats. Customers now curate most of their brand experiences. Omnichannel Marketing allows brand manufacturers and retailers a holistic [read more]

Want to Achieve Excellence in Digital Transformation?

Gain the knowledge and develop the expertise to become an expert in Digital Transformation. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

Digital Transformation is being embraced by organizations of all sizes across most industries. In the Digital Age today, technology creates new opportunities and fundamentally transforms businesses in all aspects—operations, business models, strategies. It not only enables the business, but also drives its growth and can be a source of Competitive Advantage.

For many industries, COVID-19 has accelerated the timeline for Digital Transformation Programs by multiple years. Digital Transformation has become a necessity. Now, to survive in the Low Touch Economy—characterized by social distancing and a minimization of in-person activities—organizations must go digital. This includes offering digital solutions for both employees (e.g. Remote Work, Virtual Teams, Enterprise Cloud, etc.) and customers (e.g. E-commerce, Social Media, Mobile Apps, etc.).

Learn about our Digital Transformation Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources

23-slide PowerPoint presentation
Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution. From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B [read more]

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.