Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

DOCUMENT DESCRIPTION

Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution.

From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B unique mobile users globally. More people are spending more of their time on mobile and performing more activities through mobile. In fact, smartphone penetration is reaching critical mass usage across all markets. It is important for most retail organizations to develop a Mobile Strategy.

This presentation discusses how the Mobile Revolution has broad impacts across 3 channels:

1. Offline Retailing
2. Online Retailing
3. Social Networking

We also discuss the 3 critical imperatives in developing a Mobile Strategy:

1. Discover new ways to interact with customers along the Purchase Funnel.
2. Seize new market opportunities.
3. Make mobile platforms a key element in our omni-channel marketing strategy.

Additional topics discussed include the Purchase Funnel, digital trends, mobile commerce (m-commerce), key questions, and more. This deck also includes slide templates to be used in your own presentations.

Got a question about the product? Email us at [email protected]. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Mobile Strategy Primer PowerPoint document

ABOUT FLEVYPRO

FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits. Click here to learn more about FlevyPro and its benefits.

[ What is FlevyPro? ]

This is a FlevyPro document.

Top Flevy Author [?]

Mobile Strategy Primer

Sold by LearnPPT (this author has 80 documents)

$20.00

ALL FEES INCLUDED

Add to Cart

Did you know? This framework is part of the Digital Transformation FlevyPro Stream, our curated collection of best practice Digital Transformation frameworks. Full details here.

This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Channel Marketing, Digital Transformation, Mobile Strategy

Number of Slides: 23

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Upload date (first version): Jul 13, 2017

FLEVYPRO LIBRARY

Are you a consultant?
FlevyPro is our subscription service for consulting frameworks and business templates.

It is a must-have for any independent consultant or boutique firm. We arm them with the same—if not greater—access to a library of consulting frameworks that global consulting firms have at their disposal. Learn more about our value proposition to consultants here.

RELATED DOCUMENTS FROM THE FLEVYPRO LIBRARY

	Six Building Blocks of Digital Transformation Tag(s): Digital Strategy, Digital Transformation, Customer Experience, Robotic Process Automation, Analytics		Digital Transformation: Value Creation & Analysis Tag(s): Big Data, Digital Transformation, Value Chain Analysis, Value Creation, Mobile
	Intelligent Process Automation (IPA) Tag(s): Digital Transformation, Fourth Industrial Revolution, Machine Learning, Intelligent Process Automation, Robotic Process Automation		Robotic Process Automation (RPA) Tag(s): Robotic Process Automation, RPA, Fourth Industrial Revolution, Artificial Intelligence, Digital Transformation
	Big Data Enablement Framework Tag(s): Big Data, Digital Transformation		Digital Transformation Strategy (Primer) Tag(s): Digital Transformation, Digital Strategy
	Enterprise Architecture for Digital Strategy Tag(s): Digital Strategy, Digital Transformation, Enterprise Architecture		Digital Maturity Model Tag(s): Digital Transformation, Digital Maturity Model, Maturity Model
	Best Practices in Strategic Planning Tag(s): Strategy Execution, Strategic Planning, Strategic Dialogue, Strategy Development		Strategy Map Tag(s): Strategy Map, Balanced Scorecard
	Closing the Strategy-to-Performance Gap Tag(s): Corporate Culture, Strategic Planning, Strategy-to-Performance Gap, Strategy Development, Strategy Execution		Business Model Canvas Tag(s): Business Model, Value Proposition, Business Model Canvas

CUSTOMER TESTIMONIALS

"Your business framework guides help us add structure and clarity to what we're doing and I'm sure improve the output. They also save us a lot of time. Just in opportunity cost of our staff alone, these documents have paid for themselves many times over."

– VP of Marketing at a Multinational Corporation

"Flevy has been proven to be an invaluable resource for our firm. We have used many of the documents in our client engagements as have found the content to be very thorough and professionally put together. Good to know a resource like this exists."

– Partner at a Management Consulting Firm

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

VIEW BY

Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.

RECOMMENDED DOCUMENTS FROM THE FLEVY MARKETPLACE

	Digital Transformation Strategy Listed under: Information Technology Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 118-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]	$89.00 Add to Cart View Details
	A Comprehensive Guide to Digital Transformation Listed under: Organization, Change, & HR View more from: The Highway of Change Top Flevy Author [?] 111-slide PowerPoint deck. This 110+ slide deck is not intended to provide you with the "be all and end all" about Digital Transformation. It has been created from an amount of research into the subject to provide you with the latest thinking from numerous "key [read more]	$35.00 Add to Cart View Details
	Digital Transformation: Blockchain Technology Listed under: Information Technology Operations View more from: LearnPPT Top Flevy Author [?] 87-slide PowerPoint deck. Blockchain Technology is an emerging database technology that has gained widespread appeal across many industries, mostly driven by the rise of cryptocurrencies--most notably Bitcoin. It provides numerous process benefits, including [read more]	$59.00 Add to Cart View Details
	Digital Transformation: Integrated Business Ecosystems Listed under: Information Technology Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 81-slide PowerPoint deck. We are living in the Digital Age. For organizations to remain competitive, they must develop and execute robust Digital Transformation Strategies. Organizations that have excelled in Digital Transformation distinguish themselves [read more]	$59.00 Add to Cart View Details
	Get Your Cloud Strategy Right Listed under: Information Technology Strategy, Marketing, & Sales View more from: Martin Palmgren Top Flevy Author [?] 170-page PDF document. The "Deliver Business Value with IT" series provides a good overview and actionable material of the ways a CIO can provide valuable and effective support to your company strategy and leverages business model concepts to deliver [read more]	$299.00 Add to Cart View Details
	Omni-channel Retail Strategy Listed under: Strategy, Marketing, & Sales View more from: LearnPPT Top Flevy Author [?] 44-slide PowerPoint deck. The e-commerce market continues to grow exponentially. More people are opting for the convenience of online shopping. The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a [read more]	$39.00 Add to Cart View Details
	The 7 Laws of Successful Digital Transformation and Growth Listed under: Organization, Change, & HR Strategy, Marketing, & Sales View more from: SIMMETHOD Digital Disruption Benchmarks 69-slide PowerPoint deck. About 50% of the 2000 Fortune 500 does not longer exist and the rate of attrition is accelerating due to Digital Disruption and Transformation. Why? Is business failure driven by internal management decisions or external circumstances [read more]	$239.00 Add to Cart View Details
	Customer Experience This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 21-slide PowerPoint deck. Emerging technology trends are driving businesses to Digital Transformation across industries. At the core of most Digital Transformation projects is the evolution of the Customer Experience, from a traditional linear process (with few [read more]	This document is only available to FlevyPro members. View Details
	Digital Organizational Design This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 21-slide PowerPoint deck. Digital technologies have transformed the way we interact and work. An open culture and candid communication between the employees and executive management builds mutual rapport and trust, which is essential for timely and effective [read more]	$20.00 Add to Cart View Details
	Internet of Things (IoT) Decision Framework This is a FlevyPro [?] document. What is FlevyPro? Subscribe and Save as a FlevyPro member! 21-slide PowerPoint deck. Internet of Things (IoT) products are more complex than typical products, since there a 5 layers of technology to consider, whereas other products may only have 2 or 3. With each additional layer, the complexity includes [read more]	$20.00 Add to Cart View Details