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DOCUMENT DESCRIPTION

Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution.

From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B unique mobile users globally. More people are spending more of their time on mobile and performing more activities through mobile. In fact, smartphone penetration is reaching critical mass usage across all markets. It is important for most retail organizations to develop a Mobile Strategy.

This presentation discusses how the Mobile Revolution has broad impacts across 3 channels:

1. Offline Retailing
2. Online Retailing
3. Social Networking

We also discuss the 3 critical imperatives in developing a Mobile Strategy:

1. Discover new ways to interact with customers along the Purchase Funnel.
2. Seize new market opportunities.
3. Make mobile platforms a key element in our omni-channel marketing strategy.

Additional topics discussed include the Purchase Funnel, digital trends, mobile commerce (m-commerce), key questions, and more. This deck also includes slide templates to be used in your own presentations.

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Source: Mobile Strategy Primer PowerPoint document

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Channel Marketing, Digital Transformation, Mobile Strategy

Number of Slides: 23

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Upload date (first version): Jul 13, 2017

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