This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Mobile Strategy Primer) is a 23-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution.
From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B unique mobile users globally. More people are spending more of their time on mobile and performing more activities through mobile. In fact, smartphone penetration is reaching critical mass usage across all markets. It is important for most retail organizations to develop a Mobile Strategy.
This presentation discusses how the Mobile Revolution has broad impacts across 3 channels:
1. Offline Retailing
2. Online Retailing
3. Social Networking
We also discuss the 3 critical imperatives in developing a Mobile Strategy:
1. Discover new ways to interact with customers along the Purchase Funnel.
2. Seize new market opportunities.
3. Make mobile platforms a key element in our omni-channel marketing strategy.
Additional topics discussed include the Purchase Funnel, digital trends, mobile commerce (m-commerce), key questions, and more. This deck also includes slide templates to be used in your own presentations.
The Mobile Strategy Primer delves into the profound impact of mobile connectivity on various business channels, emphasizing the necessity for organizations to adapt to this digital transformation. The PPT outlines how mobile commerce, also known as m-commerce, has revolutionized customer interactions across all stages of the shopping process. It provides actionable insights on leveraging mobile platforms to enhance customer engagement and drive sales.
Key questions are posed to help executives evaluate their current mobile strategy, including the ability to adapt to technological advancements and the flexibility to conduct experiments. The presentation includes templates and frameworks, such as the BCG Purchase Funnel, to aid in developing a comprehensive mobile strategy. This resource is essential for any organization looking to stay competitive in the rapidly evolving digital landscape.
Source: Best Practices in Digital Transformation, Mobile Strategy, Channel Marketing PowerPoint Slides: Mobile Strategy Primer PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide presents a structured overview of the impact of mobile technology on various retail channels, highlighting 3 key areas: offline retailing, online retailing, and social networking. Each section outlines how mobile commerce is reshaping customer engagement and sales strategies.
In offline retailing, traditional brick-and-mortar stores are increasingly utilizing mobile technology to enhance customer service. They are able to distribute targeted offers based on the real-time location and availability of potential customers. This approach not only drives foot traffic, but also improves customer experience. Additionally, third-party mobile applications are emerging as tools to facilitate sales conversions by offering incentives such as cash back.
The online retailing segment emphasizes the expansion of online retailers' reach through mobile integration. Price-comparison apps have become a common tool for consumers, with nearly half of shoppers in specific categories frequently comparing prices online. The prevalence of free shipping offers has shifted customer behavior, making them less inclined to visit physical stores, which poses a challenge for traditional retailers.
Social networking is highlighted as a transformative channel for both online and offline retailers. It allows businesses to market products effectively and engage directly with customers. The influence of social networks has grown to the point where some companies prioritize their social media presence over their own websites. Furthermore, the combination of social media and mobile technology provides retailers with valuable customer data, enabling more personalized marketing strategies.
Overall, the slide underscores the necessity for retailers to adapt to the evolving landscape shaped by mobile technology and social media to remain relevant and competitive.
This PPT slide outlines a framework for developing a Mobile Strategy, emphasizing 3 critical areas of focus. It begins with the assertion that many organizations struggle to identify the right approach to mobile strategy development. This sets the stage for the subsequent points, which are presented in a clear, structured manner.
The first imperative is to "Discover new ways to interact with customers along the Purchase Funnel." This suggests a need for organizations to innovate in their customer engagement tactics, ensuring that interactions are relevant and effective at each stage of the purchasing process. This could involve leveraging mobile technologies to enhance customer experiences and drive conversions.
The second point, "Seize new market opportunities," indicates that businesses should be proactive in identifying and capitalizing on emerging trends and markets. This could involve analyzing data to uncover gaps in the market or shifts in consumer behavior that can be addressed through mobile solutions.
The final imperative, "Make mobile platforms a key element in our omni-channel marketing strategy," highlights the importance of integrating mobile into broader marketing efforts. It suggests that mobile should not be an isolated initiative, but rather a central component that enhances overall marketing effectiveness across various channels.
Overall, the slide emphasizes a strategic approach to mobile development that is customer-centric and market-aware. Organizations looking to enhance their mobile capabilities will find these insights valuable as they navigate the complexities of modern consumer engagement. The focus on integration and innovation is particularly relevant in today’s fast-paced digital environment.
This PPT slide emphasizes the significant influence of mobile technology on customer interactions across 3 key channels: Offline Retailing, Online Retailing, and Social Networking. It highlights the evolving expectations of consumers who now demand 24/7 access to companies through various devices and platforms. This shift necessitates a reevaluation of how businesses engage with their customers.
The central message is that the shopping behavior of customers has undergone a fundamental transformation due to the Digital and Mobile Revolutions. This change is not merely a trend, but a substantial shift in consumer behavior that retailers must acknowledge and adapt to. The slide suggests that companies need to integrate their channels to provide a seamless omni-channel experience. This means that different channels should not operate in silos, but rather work together to create a cohesive user experience.
The mention of "Retailers should have a seamless omni-channel experience" underscores the importance of integration. Companies must ensure that their offline and online strategies align, allowing customers to transition smoothly between different platforms. This approach is crucial for meeting the modern consumer's expectations and enhancing overall satisfaction.
Overall, the slide serves as a call to action for businesses to rethink their customer engagement strategies in light of mobile advancements. It provides a clear direction for those looking to remain relevant in an increasingly digital marketplace. Understanding these dynamics is essential for any organization aiming to thrive in the current retail environment.
This PPT slide outlines the role of mobile platforms in enhancing customer engagement throughout the purchasing journey, represented by the Purchase Funnel. It emphasizes 5 key stages: Awareness, Interest/Information, Purchase/Experience, Loyalty, and Recommendation. Each stage is paired with actionable strategies that businesses can implement to optimize interactions with customers.
At the Awareness stage, the focus is on push marketing techniques, such as sending personalized and region-specific advertisements. This approach aims to capture attention and create initial interest among potential customers. Moving to the Interest/Information phase, pull strategies are highlighted, including the use of quick-response codes to provide additional product information online. This tactic encourages customers to seek out more details, thereby deepening their engagement.
The Purchase/Experience stage emphasizes the importance of convenience, suggesting that businesses leverage mobile apps to enhance the shopping experience. This can facilitate easier transactions and improve customer satisfaction. The Loyalty stage stresses the need for ongoing engagement, recommending the addition of brand touchpoints that involve consumers in product development. This not only fosters loyalty, but also creates a sense of community around the brand.
Finally, the Recommendation stage returns to push strategies, advocating for the use of social networks to transform satisfied customers into brand ambassadors. This can amplify word-of-mouth marketing and strengthen brand reputation. Overall, the slide provides a structured framework for companies looking to harness mobile technology to improve customer interactions at every stage of the purchasing process.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
ABOUT FLEVYPRO
This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
Read Customer Testimonials
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.
Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I
have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.
I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings.
"
– Nishi Singh, Strategist and MD at NSP Consultants
"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for
the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service.
"
– Jim Schoen, Principal at FRC Group
"One of the great discoveries that I have made for my business is the Flevy library of training materials.
As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy
It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients.
"
– Ed Kemmerling, Senior Lean Transformation Expert at PMG
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."
– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."
– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."
– David Harris, Managing Director at Futures Strategy
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."
– Royston Knowles, Executive with 50+ Years of Board Level Experience
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."
Download our FREE Digital Transformation Templates
Download our free compilation of 50+ Digital Transformation slides and templates. DX concepts covered include Digital Leadership, Digital Maturity, Digital Value Chain, Customer Experience, Customer Journey, RPA, etc.
Download our FREE Digital Transformation Templates
Get Our FREE Product.
Download our free compilation of 50+ Digital Transformation slides and templates. DX concepts covered include Digital Leadership, Digital Maturity, Digital Value Chain, Customer Experience, Customer Journey, RPA, etc.
Click main image to view in full screen.
