This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Mobile Strategy Primer) is a 23-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
Mobile usage is on the rise and transforming the customer shopping behavior. It is the age of the Mobile Revolution.
From 2016 to 2017, the time spent each day on mobile has increased by 7 minutes, reaching a total 3 hours and 15 minutes each day. At the start of 2017, there are almost 5B unique mobile users globally. More people are spending more of their time on mobile and performing more activities through mobile. In fact, smartphone penetration is reaching critical mass usage across all markets. It is important for most retail organizations to develop a Mobile Strategy.
This presentation discusses how the Mobile Revolution has broad impacts across 3 channels:
1. Offline Retailing
2. Online Retailing
3. Social Networking
We also discuss the 3 critical imperatives in developing a Mobile Strategy:
1. Discover new ways to interact with customers along the Purchase Funnel.
2. Seize new market opportunities.
3. Make mobile platforms a key element in our omni-channel marketing strategy.
Additional topics discussed include the Purchase Funnel, digital trends, mobile commerce (m-commerce), key questions, and more. This deck also includes slide templates to be used in your own presentations.
The Mobile Strategy Primer delves into the profound impact of mobile connectivity on various business channels, emphasizing the necessity for organizations to adapt to this digital transformation. The PPT outlines how mobile commerce, also known as m-commerce, has revolutionized customer interactions across all stages of the shopping process. It provides actionable insights on leveraging mobile platforms to enhance customer engagement and drive sales.
Key questions are posed to help executives evaluate their current mobile strategy, including the ability to adapt to technological advancements and the flexibility to conduct experiments. The presentation includes templates and frameworks, such as the BCG Purchase Funnel, to aid in developing a comprehensive mobile strategy. This resource is essential for any organization looking to stay competitive in the rapidly evolving digital landscape.
Source: Best Practices in Digital Transformation, Mobile Strategy, Channel Marketing PowerPoint Slides: Mobile Strategy Primer PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide outlines a framework for developing a Mobile Strategy, emphasizing 3 critical areas of focus. It begins with the assertion that many organizations struggle to identify the right approach to mobile strategy development. This sets the stage for the subsequent points, which are presented in a clear, structured manner.
The first imperative is to "Discover new ways to interact with customers along the Purchase Funnel." This suggests a need for organizations to innovate in their customer engagement tactics, ensuring that interactions are relevant and effective at each stage of the purchasing process. This could involve leveraging mobile technologies to enhance customer experiences and drive conversions.
The second point, "Seize new market opportunities," indicates that businesses should be proactive in identifying and capitalizing on emerging trends and markets. This could involve analyzing data to uncover gaps in the market or shifts in consumer behavior that can be addressed through mobile solutions.
The final imperative, "Make mobile platforms a key element in our omni-channel marketing strategy," highlights the importance of integrating mobile into broader marketing efforts. It suggests that mobile should not be an isolated initiative, but rather a central component that enhances overall marketing effectiveness across various channels.
Overall, the slide emphasizes a strategic approach to mobile development that is customer-centric and market-aware. Organizations looking to enhance their mobile capabilities will find these insights valuable as they navigate the complexities of modern consumer engagement. The focus on integration and innovation is particularly relevant in today’s fast-paced digital environment.
This PPT slide presents a structured overview of the impact of mobile technology on various retail channels, highlighting 3 key areas: offline retailing, online retailing, and social networking. Each section outlines how mobile commerce is reshaping customer engagement and sales strategies.
In offline retailing, traditional brick-and-mortar stores are increasingly utilizing mobile technology to enhance customer service. They are able to distribute targeted offers based on the real-time location and availability of potential customers. This approach not only drives foot traffic, but also improves customer experience. Additionally, third-party mobile applications are emerging as tools to facilitate sales conversions by offering incentives such as cash back.
The online retailing segment emphasizes the expansion of online retailers' reach through mobile integration. Price-comparison apps have become a common tool for consumers, with nearly half of shoppers in specific categories frequently comparing prices online. The prevalence of free shipping offers has shifted customer behavior, making them less inclined to visit physical stores, which poses a challenge for traditional retailers.
Social networking is highlighted as a transformative channel for both online and offline retailers. It allows businesses to market products effectively and engage directly with customers. The influence of social networks has grown to the point where some companies prioritize their social media presence over their own websites. Furthermore, the combination of social media and mobile technology provides retailers with valuable customer data, enabling more personalized marketing strategies.
Overall, the slide underscores the necessity for retailers to adapt to the evolving landscape shaped by mobile technology and social media to remain relevant and competitive.
This PPT slide outlines the role of mobile platforms in enhancing customer engagement throughout the purchasing journey, represented by the Purchase Funnel. It emphasizes 5 key stages: Awareness, Interest/Information, Purchase/Experience, Loyalty, and Recommendation. Each stage is paired with actionable strategies that businesses can implement to optimize interactions with customers.
At the Awareness stage, the focus is on push marketing techniques, such as sending personalized and region-specific advertisements. This approach aims to capture attention and create initial interest among potential customers. Moving to the Interest/Information phase, pull strategies are highlighted, including the use of quick-response codes to provide additional product information online. This tactic encourages customers to seek out more details, thereby deepening their engagement.
The Purchase/Experience stage emphasizes the importance of convenience, suggesting that businesses leverage mobile apps to enhance the shopping experience. This can facilitate easier transactions and improve customer satisfaction. The Loyalty stage stresses the need for ongoing engagement, recommending the addition of brand touchpoints that involve consumers in product development. This not only fosters loyalty, but also creates a sense of community around the brand.
Finally, the Recommendation stage returns to push strategies, advocating for the use of social networks to transform satisfied customers into brand ambassadors. This can amplify word-of-mouth marketing and strengthen brand reputation. Overall, the slide provides a structured framework for companies looking to harness mobile technology to improve customer interactions at every stage of the purchasing process.
This PPT slide emphasizes the significant influence of mobile technology on customer interactions across 3 key channels: Offline Retailing, Online Retailing, and Social Networking. It highlights the evolving expectations of consumers who now demand 24/7 access to companies through various devices and platforms. This shift necessitates a reevaluation of how businesses engage with their customers.
The central message is that the shopping behavior of customers has undergone a fundamental transformation due to the Digital and Mobile Revolutions. This change is not merely a trend, but a substantial shift in consumer behavior that retailers must acknowledge and adapt to. The slide suggests that companies need to integrate their channels to provide a seamless omni-channel experience. This means that different channels should not operate in silos, but rather work together to create a cohesive user experience.
The mention of "Retailers should have a seamless omni-channel experience" underscores the importance of integration. Companies must ensure that their offline and online strategies align, allowing customers to transition smoothly between different platforms. This approach is crucial for meeting the modern consumer's expectations and enhancing overall satisfaction.
Overall, the slide serves as a call to action for businesses to rethink their customer engagement strategies in light of mobile advancements. It provides a clear direction for those looking to remain relevant in an increasingly digital marketplace. Understanding these dynamics is essential for any organization aiming to thrive in the current retail environment.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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