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BENEFITS OF DOCUMENT
DOCUMENT DESCRIPTION
The e-commerce market continues to grow exponentially. More consumers are opting for the convenience of online shopping. This trend has been accelerated by COVID-19.
The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless solution for both the Customer Experience and internal processes.
Omni-channel Retailing means being available at any time and anywhere, making it convenient for the customer. We must develop a Channel Sales Strategy that incorporates all relevant channels and integrates the Customer experience across these various sales and retail marketing channels. In this changing landscape, 3 critical focus areas are now challenging our company's performance:
1. Omni-channel Marketing – Consumers demand a more personalized shopping experience, making retail marketing offers based on consumers’ shopping behavior important. It is a challenge to know which channels to use to get the highest conversion rate and sales performance.
2. Mobile Payment – The availability of convenient, mobile payment solutions decides the consumer’s purchasing decision. Customers want quick, safe, and simple payments. Our company must develop our own in-house payment solutions to control costs and to increase influence on customer’s decisions.
3. Omni-channel Supply Chain – Customers demand better service levels, high availability of the product, and faster delivery. New Fulfillment and Supply Chain Strategies have emerged as our companies respond to the changing marketplace by developing alternative solutions.
This Omni-channel Retail Strategy PPT discusses these 3 focus areas in detail (with at least 5 slides per area), including key trends, next steps, and relevant benchmarks.
Succeeding online relies on the ability to design and implement a thorough strategy on how to market through the channels that customers desire—both now and in the future. Our company needs to invest significant time in planning before executing. It is critical to do it right.
This Retail Strategy PPT also includes slide templates for you to use in your own business presentations. These PPT templates depict the concepts of the Evolution of Retail, Omni-channel Retail Focus Areas, Online Marketing Focus Areas, Mobile Payment Trends, 5 Delivery & Return Strategies, and Order Management System (OMS).
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Retail Strategy, Omni-channel Supply Chain, Omni-channel Marketing PowerPoint Slides: Omni-channel Retail Strategy PowerPoint (PPT) Presentation, LearnPPT
ABOUT THE AUTHOR: LEARNPPT
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
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Utilize our consulting frameworks to apply structured thinking & analysis to address your business challenges, uncover strategic insights, and implement workable solutions. Our PowerPoint presentations follow traditional consulting slide design formats, starting with a clear slide headline. Easily customize and repurpose our slides for your own business presentations.
Beyond business frameworks & methodologies, we also offer PowerPoint templates and other business templates. Our templates are professionally designed and have been used in thousands of deliverables & work products across hundreds of clients.
DETAILS
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 2.8 MB
Number of Slides: 44 (includes cover, transition, & marketing slides)
Related Topic(s): Retail Strategy Omni-channel Supply Chain Omni-channel Marketing
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jun 20, 2018
Most recent version published: Jun 20, 2018
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