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BENEFITS OF DOCUMENT
Designing a Marketing Channel System
1. Marketing Channels
2. Channels and Marketing Decisions
3. Categories of Buyers
4. Buyer Expectations for Channel Integration
5. Should the 4 P's be replaced?
6. Channel Member Functions
7. Marketing Channel Flows
8. Marketing Channels
9. Industrial Marketing Channels
10. Designing a Marketing Channel System
11. Channel Service Outputs
12. Identifying Channel Alternatives
13. Number of Intermediaries
14. The Value-Adds Versus Costs of Different Channels
15. Channel-Management Decisions
16. Channel Integration and Systems
17. Managing Channel Conflict
18. e-Commerce Marketing Practices
Marketing channel design means designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.
It refers to those decisions related to the development of new channels for marketing where none has existed before, or to the modification of available or existing channels. Marketing channel design decisions include identifying customer needs and wants, specifying constraints and objectives, and recognizing & evaluating alternatives.
The process of marketing channel design involves the following steps:
Recognizing or identifying the requirement for marketing channel design decisions.
1. Setting and coordinating distribution objectives.
2. Specifying distribution activities.
3. Developing alternatives.
3. Evaluating relevant alternatives.
4. Selecting the best or ideal channel structure.
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Source: Best Practices in Marketing Plan Development, Omni-channel Marketing PowerPoint Slides: Designing a Marketing Channel System PowerPoint (PPT) Presentation, UJ Consulting
ABOUT THE AUTHOR: UJ CONSULTING
Untung Juanto ST., MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies. [read more] He has an experience in managing an effective and efficient company with various approach methods adapted to different industries because He had a career from the lower management level as Supervisor before finally being at the top management level. His Top Management experience started from the position of General Manager, VP Operation, HR Director and Business Development Director
He completed his undergraduate education majoring in Architecture at Diponegoro University, Semarang, Central Java, Indonesia. After that, He continued to Master of Management level majoring in Human Resource Management with cum laude predicate with a GPA of 3.94 at Mercubuana University, Jakarta, Indonesia.
His last work experience as Deputy President Director at Hutahaean Group in charge of 14 business units engaged in various industries including CPO Production, Oil Palm Plantation, Cassava Plantation, Tapioca flour production, 4 and 5 star hotels, waterparks, golf courses and housing with a total of employees more than 3,000 employees.
His biggest achievement was in 2021 when He served as Deputy President Director at Hutahaean Group Indonesia by increasing the company's revenue from IDR 700 billion to IDR 1.1 trillion (y/y) and increasing the profit margin by more than 20%. Doing a turn around on business units that have lost in the last 5 years become profits. In addition, He have also succeeded in creating an efficient and effective management system by redesigning the Business Process Management (BPM), reviewing Standard Operating Procedures (SOP) and Work Instructions and compiling the appropriate Key Performance Indicator Management (KPIM) to increase employee productivity.
He is currently active as a part-time business and management consultant (online) at Enquire Corp. and Flevy Corp. In addition, He also teach part-time at several universities for courses in strategic management, human resource management, project management, entrepreneurship and business.
UJ Consulting has published 169 additional documents on Flevy.
This business document is categorized under the function(s): Corporate Communications Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 3.8 MB
Number of Slides: 29 (includes cover, transition, & marketing slides)
Related Topic(s): Marketing Plan Development Omni-channel Marketing
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Sep 25, 2022
Most recent version published: Sep 25, 2022
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