Designing a Marketing Channel System (PowerPoint PPT)

BENEFITS OF DOCUMENT

1. Provides of Designing a Marketing Channel System
2. Provides of Channel-Management Decisions Framework
3. Provides of e-Commerce Marketing Practices

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This product (Designing a Marketing Channel System) is a 29-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Designing a Marketing Channel System

Lecture Outline
1. Marketing Channels
2. Channels and Marketing Decisions
3. Categories of Buyers
4. Buyer Expectations for Channel Integration
5. Should the 4 P's be replaced?
6. Channel Member Functions
7. Marketing Channel Flows
8. Marketing Channels
9. Industrial Marketing Channels
10. Designing a Marketing Channel System
11. Channel Service Outputs
12. Identifying Channel Alternatives
13. Number of Intermediaries
14. The Value-Adds Versus Costs of Different Channels
15. Channel-Management Decisions
16. Channel Integration and Systems
17. Managing Channel Conflict
18. e-Commerce Marketing Practices

Marketing channel design means designing effective marketing channels by analyzing customer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.

It refers to those decisions related to the development of new channels for marketing where none has existed before, or to the modification of available or existing channels. Marketing channel design decisions include identifying customer needs and wants, specifying constraints and objectives, and recognizing & evaluating alternatives.

The process of marketing channel design involves the following steps:

Recognizing or identifying the requirement for marketing channel design decisions.
1. Setting and coordinating distribution objectives.
2. Specifying distribution activities.
3. Developing alternatives.
3. Evaluating relevant alternatives.
4. Selecting the best or ideal channel structure.

Source: Best Practices in Marketing Plan Development, Omni-channel Marketing, Channel Strategy PowerPoint Slides: Designing a Marketing Channel System PowerPoint (PPT) Presentation, UJ Consulting