Omni-channel Strategy Series: Omni-channel Supply Chain (PowerPoint PPT Slide Deck)

CHANNEL STRATEGY PPT DESCRIPTION

This product (Omni-channel Strategy Series: Omni-channel Supply Chain) is a 27-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.

The e-commerce market continues to grow exponentially. More people are opting for the convenience of online shopping.

The future of e-commerce is Omni-channel Retailing. A single channel is no longer enough. The challenge is to find a seamless solution for both the customer experience and internal processes.

Omni-channel Retailing means being available at any time and anywhere, making it convenient for the customer. In this changing landscape, 3 critical focus areas are now challenging our company's performance:

1. Omni-channel Marketing
2. Mobile Payment
3. Omni-channel Supply Chain

This presentation provides an overview to all 3 areas and then a deeper dive into the third focus area, Omni-channel Supply Chain. Topics covered include Delivery & Return Strategies, Order Management Systems (OMS), next steps, relevant benchmarks, among other topics.

This presentation has been adapted from the broader framework, Omni-channel Retail Strategy, which covers all 3 focus areas.

This deck also includes slide templates for you to use in your own business presentations.

This PPT delves into the intricacies of the Omni-channel Supply Chain, emphasizing the critical role of a robust Order Management System (OMS). The OMS is pivotal in ensuring seamless integration between physical and digital channels, providing real-time inventory visibility and enhancing overall operational efficiency. The presentation also outlines various delivery and return strategies, including drop-shipping, click-and-collect, and delivery lockers, each tailored to optimize logistical efficiency and customer satisfaction.

The evolution of retail is thoroughly examined, highlighting the shift from traditional brick-and-mortar operations to the emergence of e-tailers and the recent move towards multi-channel operations. The future of retail is Omni-channel, demanding a strategic approach to meet the increasing expectations of the 21st-century customer. This deck equips you with actionable insights and benchmarks to navigate this complex landscape, ensuring your supply chain remains competitive and customer-centric.

Source: Best Practices in Supply Chain Management, Omnichannel Marketing, Retail Strategy PowerPoint Slides: Omni-channel Strategy Series: Omni-channel Supply Chain PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting

CHANNEL STRATEGY PPT SLIDES

Aligning Customer Feedback with Supply Chain Opportunities

This PPT slide presents a dual focus on customer feedback and the corresponding opportunities within the omni-channel supply chain context. It highlights 2 critical pieces of feedback from customers regarding delivery and returns. First, customers prioritize the availability of delivery and pick-up options, along with clear instructions on return policies. This indicates a need for transparency and flexibility in logistics. Second, retailers recognize the importance of delivering products within 3 days, emphasizing speed as a key factor in customer satisfaction.

On the right side, the slide outlines several opportunities for improvement based on the feedback provided. The first point stresses the necessity for seamless integration across various channels. This suggests that customers expect a cohesive experience whether they shop online or in-store. The second opportunity highlights the need for e-commerce players to customize their solutions to meet specific customer expectations, indicating that a one-size-fits-all approach may not suffice.

The third point encourages investment in alternative delivery options to cater to increasingly demanding customers. This reflects a shift in consumer behavior where flexibility and choice in delivery methods are becoming paramount. Lastly, the slide calls for optimizing returns management through both physical and online channels, which is essential for maintaining customer trust and satisfaction.

Overall, the slide serves as a strategic guide for aligning business operations with customer expectations, ensuring that investments are directed toward areas that will enhance customer experience and drive sales performance. Understanding these insights can help organizations better position themselves in a competitive market.

Key Benefits of an Omni-channel Order Management System

This PPT slide outlines the key benefits of an Order Management System (OMS) within an omni-channel supply chain framework. It highlights 4 primary areas where an OMS can enhance operational efficiency for businesses, particularly e-tailers.

The first area, Distributed Order Management, emphasizes the OMS's role in streamlining various order-related processes. This includes routing orders, managing returns, handling payment processing, and addressing order exceptions. These functionalities are crucial for e-commerce operations, ensuring that orders are processed smoothly and efficiently.

Next, the Single View of Inventory is presented as a critical capability of the OMS. It allows organizations to maintain real-time visibility of inventory across all channels. This is essential for effective inventory management, enabling businesses to respond quickly to customer demands and optimize stock levels.

Store Fulfillment is the third benefit discussed. The slide notes its importance for e-tailers with physical locations. The OMS facilitates various fulfillment methods, such as shipping from stores, in-store pickups, and click-and-collect options. This flexibility can significantly enhance customer satisfaction by providing multiple ways to receive orders.

Lastly, the slide addresses Customer Service. The OMS is positioned as a tool to improve service quality by providing detailed order information, facilitating order capture, and managing refunds or credits. This capability can lead to a better overall customer experience, which is vital in today’s competitive market.

Overall, the slide effectively communicates how an omni-channel OMS can be a transformative asset for businesses, particularly in enhancing efficiency and customer satisfaction across multiple sales channels.

Customer-Centric Delivery and Return Strategies Overview

This PPT slide presents an overview of delivery and return strategies within an omni-channel supply chain framework. It emphasizes the critical role of the customer in determining the most effective delivery options. The text highlights that companies must adapt proactively to meet customer expectations regarding fulfillment and delivery.

Five core strategies are outlined: Drop-shipping, Click-and-collect, Reserve-and-collect, Delivery lockers, and Same-day delivery. Each of these strategies is represented in a circular diagram, with a central figure symbolizing the customer, indicating that customer preferences should drive the selection of delivery methods.

The slide suggests that understanding the customer is essential for deciding on the optimal strategy. It implies that companies need to listen to customer feedback and preferences to tailor their delivery and return options effectively. The final note on the slide states that while each delivery and return alternative has its advantages, no single model fits all scenarios. This indicates a need for flexibility and customization in approach, allowing businesses to cater to diverse customer needs and preferences.

Overall, the slide serves as a reminder that in the evolving landscape of supply chain management, a customer-centric approach is vital for success. Companies must be willing to explore various strategies and adapt to changing expectations to remain competitive.

Progression of E-commerce Supply Chain Capabilities

This PPT slide outlines the progression of supply chain capabilities in the context of e-commerce, emphasizing the necessity for a customer-driven approach. It categorizes supply chain maturity into 4 levels: Entry Level, Developing, Performing, and Leading. Each level describes the functionality of the supply chain and poses key questions that organizations should consider to enhance their operations.

At the Entry Level, organizations face significant challenges, including a lack of clear vision for e-commerce and limited shipping options. This stage highlights the absence of strategies for optimizing returns management, which can hinder customer satisfaction. The key questions here focus on understanding the operational landscape and identifying potential offerings to customers.

As companies move to the Developing stage, they begin to establish basic functionalities. A clear vision for the supply chain starts to emerge, and shipping options become more structured. However, challenges remain, particularly in integrating various channels and managing returns effectively. The questions posed encourage organizations to think about leveraging their supply chain for additional sales and improving integration.

In the Performing stage, advanced functionalities are present, with a well-designed strategy that utilizes systems for order management. Companies can offer multiple shipping options and track performance against industry benchmarks. The focus shifts to adapting fulfillment strategies to market demands and reducing costs while maintaining service levels.

Finally, the Leading stage represents the pinnacle of supply chain capabilities. Here, organizations implement tailored strategies that integrate various fulfillment methods and utilize technology for real-time tracking. The emphasis is on continuous innovation and staying ahead of market trends, which is critical for maintaining a competitive edge in e-commerce. The slide effectively illustrates the journey organizations must undertake to optimize their supply chain and meet customer expectations.