“When it comes to communicating, the CIO is both a storyteller and educator.” Chris Manriquez, VP for IT and CIO, California State University, Dominguez Hills. CIOs must be both a storyteller and an educator. Aside from this, they must also be a strategist. The majority of CIOs might speak the language of technology fluently, but […]
Archive | Corporate Communications RSS feed for this section
When Sustaining Stakeholder Interest Is Essential: The Importance of Corporate Social Responsibility (CSR) Sources of Value
Companies face increasing pressure from governments, competitors, and employees to play a leading role in addressing a wide array of environmental, social, and governance issues in a company’s supply chain. It could range from climate change to obesity to human rights. For the past 30 years, companies have responded by developing corporate social responsibility or […]
Transforming a product-driven firm to a customer-driven enterprise is inevitable today in order to stay ahead in today’s extremely competitive market. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis now should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling […]
The number of people working remotely has been increasing progressively across the globe. An employee benefits report narrates that around 60% companies in the US offer telecommuting opportunities. Telecommuting not only benefits people but also presents several advantages for organizations. Research has attributed an increase in savings of around $2000 per employee each year on […]
Editor’s Note: Davina Stanley, co-founder of Clarity College, author of “The ‘So What’ Strategy,” and an ex-McKinsey Communications Specialist of 18+ years, is a subject matter expert on achieving “clarity” in Corporate Communications. Her firm Clarity College is also an author on Flevy (see all their Communications materials here) and has been interviewed on the Flevy.com Business […]
Companies should be in constant communication with their customers, because they are the foundation of the business. You must therefore look for ways to improve your communication services to improve the customer service experience. Show Understanding Customers will not want to hear the disinterested tone of a member of staff as they try to resolve […]
Have you ever wondered why some businesses worry so much about public relations and how it can benefit your business? It’s an area that could change your company for the better and change the way other people view your organization. Below are some of the main reasons why PR is so important in today’s business […]
Editor’s Note: The author, Davina Stanley, is a Corporate Communications expert with several decades of experience from McKinsey. Her firm is also an author on Flevy, specializing in business frameworks on various communications topics. You can view their documents here. This article is an except from her firm’s free ebook: Three Tips to Help Technical Experts Get an […]
Editor’s Note: Grant Stanley is a seasoned Business Coach and a Sales & Marketing Expert with a 20+ year outstanding Sales and Marketing record. He is also an author on Flevy, where he has published materials from Business Fundamentals to Management and Leadership Excellence. Take a look at all of Grant’s Flevy best practice documents here. * * * […]
As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high priced public relations firm, there are plenty of lesser-known but reputable websites that can help you boost your PR. For […]
“A ‘no’ uttered from the deepest conviction is better than a ‘yes’ merely uttered to please, or worse, to avoid trouble.” So said Mahatma Gandhi, and we all know how his conviction played out on the world stage. But what is less well known is how this same discipline played out privately with his own […]
Team Neosi is an author on Flevy specializing in Corporate Communications. The team consists of communication specialists with more than 40 years’ combined experience with the top management consulting firm, McKinsey & Company. They have 9 documents available on Flevy: Structured Thinking 101: Clarity Through Storylines https://flevy.com/browse/business-document/Structured-Thinking-101-Clarity-Through-Storylines-196 Clarity is critical in business communication of all […]
Popular Documents on Flevy
- Why Does the Layout of a Store Matter?
Store layout plays a much bigger part in retail than many people think. Without a decent layout you could risk losing customers and money on a regular basi...
- Industry Value Chain: Understand its Importance and Application to the Mining Industry
Editor's Note: Ganesh Rajagopalan is a seasoned management consultant and former investment banker. He is also a leading author on Flevy, having published...
- 4 Effective Ways to Manage Resources More Efficiently
All workplaces are an integration of numerous departments working together as one to ensure the business runs smoothly. Almost every sector is reliant on o...
- Blockchain in Logistics
Editor's Note: Charles Intrieri is a consultant with over 25 years of experience in Operational Excellence, Supply Chain & Logistics, and Metrics-driven Ma...
- Hey, What Is Blockchain?
I understand many of you are having this question – what the heck is a Blockchain? Many tell me it’s Bitcoin but what is it actually? Let’s uncover that in...
- Brainstorming Redefined: 7 Steps to Questions-based Brainstorming
Creative ideas—such as Innovation, Process Improvement initiatives, or Growth Strategy opportunities—drive businesses. It’s every executive’s dream to man...
- What Are the Best Tools to Help Digitize Your Business?
The key to change in the current technological climate is digitization, and, as it stands, there are a copious amount of resources that you can use current...
- Objectives and Key Results (OKR): Your Management Strategy to Achieving That Goal
Peter Drucker, one of the first managerial thinkers, introduced MBO or Management by Objectives. This eventually paved the way for the birth of the Objecti...
- How To Transform Your Traditional Warehouse into a Lean Warehouse?
As the last decisive step in customer service, a warehouse ensures cost effective distribution. Latest technological innovation has turned warehousing int...
- Can Our Organization Really Leverage Artificial Intelligence?
Artificial Intelligence AKA AI is here. All businesses are aware of AI and recognize the tremendous potential for AI. AI enables new approaches to existing...