Communicating with clients, colleagues, and social media audiences is key for business people, with LinkedIn having 675 million active users and a high rate of activity. From writing business reports to publishing an authoritative article on LinkedIn, written communication is a key way to sell products and services, inform audiences of new developments in your sector, and […]
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When Sustaining Stakeholder Interest Is Essential: The Importance of Corporate Social Responsibility (CSR) Sources of Value
Companies face increasing pressure from governments, competitors, and employees to play a leading role in addressing a wide array of environmental, social, and governance issues in a company’s supply chain. It could range from climate change to obesity to human rights. For the past 30 years, companies have responded by developing corporate social responsibility or […]
Transforming a product-driven firm to a customer-driven enterprise is inevitable today in order to stay ahead in today’s extremely competitive market. The days of mass marketing, mass media communications, and little-to-none direct interface with customers are long gone. The emphasis now should be on maximizing customer relationships and becoming customer-driven organizations rather than merely selling […]
The number of people working remotely has been increasing progressively across the globe. An employee benefits report narrates that around 60% companies in the US offer telecommuting opportunities. Telecommuting not only benefits people but also presents several advantages for organizations. Research has attributed an increase in savings of around $2000 per employee each year on […]
Editor’s Note: Davina Stanley, co-founder of Clarity College, author of “The ‘So What’ Strategy,” and an ex-McKinsey Communications Specialist of 18+ years, is a subject matter expert on achieving “clarity” in Corporate Communications. Her firm Clarity College is also an author on Flevy (see all their Communications materials here) and has been interviewed on the Flevy.com Business […]
Companies should be in constant communication with their customers, because they are the foundation of the business. You must therefore look for ways to improve your communication services to improve the customer service experience. Show Understanding Customers will not want to hear the disinterested tone of a member of staff as they try to resolve […]
Have you ever wondered why some businesses worry so much about public relations and how it can benefit your business? It’s an area that could change your company for the better and change the way other people view your organization. Below are some of the main reasons why PR is so important in today’s business […]
Editor’s Note: The author, Davina Stanley, is a Corporate Communications expert with several decades of experience from McKinsey. Her firm is also an author on Flevy, specializing in business frameworks on various communications topics. You can view their documents here. This article is an except from her firm’s free ebook: Three Tips to Help Technical Experts Get an […]
Editor’s Note: Grant Stanley is a seasoned Business Coach and a Sales & Marketing Expert with a 20+ year outstanding Sales and Marketing record. He is also an author on Flevy, where he has published materials from Business Fundamentals to Management and Leadership Excellence. Take a look at all of Grant’s Flevy best practice documents here. * * * […]
As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high priced public relations firm, there are plenty of lesser-known but reputable websites that can help you boost your PR. For […]
“A ‘no’ uttered from the deepest conviction is better than a ‘yes’ merely uttered to please, or worse, to avoid trouble.” So said Mahatma Gandhi, and we all know how his conviction played out on the world stage. But what is less well known is how this same discipline played out privately with his own […]
Team Neosi is an author on Flevy specializing in Corporate Communications. The team consists of communication specialists with more than 40 years’ combined experience with the top management consulting firm, McKinsey & Company. They have 9 documents available on Flevy: Structured Thinking 101: Clarity Through Storylines https://flevy.com/browse/business-document/Structured-Thinking-101-Clarity-Through-Storylines-196 Clarity is critical in business communication of all […]
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