“Impossible.” That was management’s view when the Chair of a major Corporation said they wanted board papers to be one page long with a maximum of 10 supporting “PowerPoint charts.” But it has happened. This Chair is not alone — other Boards that are sick of being inundated with massive, inconsistent and poorly thought out […]
Archive | Corporate Communications RSS feed for this section
Getting People to Use Structured Thinking Disciplines Is Easier Than You Think
So many of our clients and friends who work in consulting firms tell us that they are unhappy with the clarity of the thinking that their team members deliver in their internal recommendations and client reports. They worry that clients do not receive the full value from their teams’ efforts and that their clients are […]
Context Is Everything
In the broadest sense, context is the sandwich board you wear around telling people how you are feeling before you ever open your mouth. Have you ever had a friend ask you “what’s wrong” just by looking at you? That’s context. Some genres of content are much easier to lend context to than others. For […]
For the Best Video Content, Keep It Simple [Stupid]
Look around you. Messages are everywhere, they surround us when we drive, we’re at work, and at home — just about everywhere. Most of them involve some kind of advertising or marketing message. Increasingly, these messages are not in print, but in some form of video or motion graphics. Given that the preferred demographic of […]
