As a business owner, you are always searching ways to get your company name into the public eye. While you might be tempted to focus on major news organizations and perhaps working with a high priced public relations firm, there are plenty of lesser-known but reputable websites that can help you boost your PR. For […]
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If You Don’t Prioritize Your Life, Someone Else Will
“A ‘no’ uttered from the deepest conviction is better than a ‘yes’ merely uttered to please, or worse, to avoid trouble.” So said Mahatma Gandhi, and we all know how his conviction played out on the world stage. But what is less well known is how this same discipline played out privately with his own […]
Corporate Communications, the McKinsey Way – from Storylining to Board Papers
Team Neosi is an author on Flevy specializing in Corporate Communications. The team consists of communication specialists with more than 40 years’ combined experience with the top management consulting firm, McKinsey & Company. They have 9 documents available on Flevy: Structured Thinking 101: Clarity Through Storylines https://flevy.com/browse/business-document/Structured-Thinking-101-Clarity-Through-Storylines-196 Clarity is critical in business communication of all […]
Recommended Documents by Business Topic
UPDATE: This article will no longer be updated. All updates are now being made directly to our Business Toolkits section. Due to the rapid growth of our documents library, we have developed a less manual way of organizing our documents. We have organized documents into Business Toolkits, where each toolkit is focused on a specific business project […]
The Impossible Dream: One-Page Board Papers
“Impossible.” That was management’s view when the Chair of a major Corporation said they wanted board papers to be one page long with a maximum of 10 supporting “PowerPoint charts.” But it has happened. This Chair is not alone — other Boards that are sick of being inundated with massive, inconsistent and poorly thought out […]
Getting People to Use Structured Thinking Disciplines Is Easier Than You Think
So many of our clients and friends who work in consulting firms tell us that they are unhappy with the clarity of the thinking that their team members deliver in their internal recommendations and client reports. They worry that clients do not receive the full value from their teams’ efforts and that their clients are […]
Context Is Everything
In the broadest sense, context is the sandwich board you wear around telling people how you are feeling before you ever open your mouth. Have you ever had a friend ask you “what’s wrong” just by looking at you? That’s context. Some genres of content are much easier to lend context to than others. For […]
For the Best Video Content, Keep It Simple [Stupid]
Look around you. Messages are everywhere, they surround us when we drive, we’re at work, and at home — just about everywhere. Most of them involve some kind of advertising or marketing message. Increasingly, these messages are not in print, but in some form of video or motion graphics. Given that the preferred demographic of […]
