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About Mark Bridges

Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.

Author Archive | Mark Bridges

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How to Differentiate Between General, Corporate, and Competitive Strategy?

Strategy and execution are the 2 critical elements that drive a business.  However, leaders often struggle even with defining—let alone devising and executing—an effective strategy.  Many of those who are responsible to deal with it fall short of describing how they typically employ it.  This failure takes its roots from the fact that there is no […]

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How to Utilize Internet of Things (IoT) System to Expedite Decison-Making in the Manufacturing Sector?

Manufacturing today entails immediate yet informed decision making.  However, with increasing levels of sophistication and production, senior leadership often has limited time to make optimum decisions pertaining to the number of unanticipated issues surfacing from time to time.  These issues—if not managed properly and timely—can lead to defects and wastes. Top global enterprises are utilizing […]

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To Take Advantage of Artificial Intelligence, We Need an AI Enabled Workforce

Artificial Intelligence (AI) enabled organizations are an emerging reality.  Transformation towards an AI-enabled organization requires the management to adopt “Change Management” and also adapt their Organizational Leadership styles in accordance with it in order to bring out the best results from the new systems and the talent that develops with it. However, putting an effective […]

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Shareholder Value Traps: How to Avoid Them and Create Value for Your Organization

Changing industry ecosystems and competition today demand from the organizations to undergo strategic shifts.  The purpose of a company is undergoing Business Transformation from serving the interest of shareholders to serving all stakeholders that influence the organization. Shareholders are often considered the only stakeholders that invest in a business.  Senior management needs to be cognizant […]

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Digital Facilitation – Learn to Embrace the Future of Work Environments

In the wake of global pandemics when meeting face to face is not possible, it’s about facilitating workshops digitally, designing a formal agenda, and utilizing digital tools to ensure a productive virtual meeting.  Digital Collaboration Platforms have been pivotal in the current scenario. As a matter of fact, Digital Collaboration platforms have become a new […]

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Learning Organization – Gaining Competitive Advantage through Supplier Networks

Large manufacturers are often reluctant to share knowledge with suppliers.  However, supplier networks are considered a great source of gaining competitive edge by Learning Organizations. A Learning Organization is founded on innovation, free flow of ideas, and a consistent focus on transforming the ways of doing business in order to achieve the desired results.  For […]

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A Robust Approach to Downturn Management and Transformation

Financial crisis, adverse supply shock, technological disruption, or natural hazards and disasters significantly affect global businesses.  Recessions caused by these global incidents and problems have serious outcomes on commodity prices, stock markets, economies, and even countries. A Downturn can be described as a contracted business cycle with a significant decline in economic activity across markets […]

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Target Costing: An Effective Approach to Pricing Products

Cost-based Pricing is fast becoming a relic of the past and being substituted by the concept of Target Costing.  Target Costing is referred to as an organized process to determine the cost at which a proposed product must be developed so as to generate profits at the product’s anticipated selling price in future. In highly […]

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4 Key Ingredients of Transforming Your Organization From A Product-based Business To Platform Business Model

Transformation from a product-based model to a platform model is a dream for many executives.  More and more product companies are now shifting into a platform model.  The drive behind such a shift is the huge success of platform companies—e.g., Amazon, Google, and Apple.  These organizations started out as a retailer, search engine, and iPod […]

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Business Model Innovation: How to Create Scalable Business Models?

Scalability describes possible meaningful changes in magnitude or capacity.  In business terms, it’s the capability of a system to enhance productivity upon resource augmentation.  Scalability provides an organization the capabilities to develop compelling value propositions—that are hard to imitate by the rivals—and achieve profitable growth even in the wake of external threats, cut-throat competition, stringent […]

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Digital Transformation 2.0: Creating the Next-Generation Learning Organization

Survival of a business in this digital age largely depends on its ability to timely embrace Digital Transformation.  Digital Transformation entails using Digital Technologies to streamline business processes, culture, and customer experiences. In order to compete today—and in future—and to enable Digital Transformation, organizations should work towards fostering a culture of continuous learning, since Digital […]

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A Must-Have Tool for Market Research and Pricing Strategy: Conjoint Analysis

Identifying what the market wants is a critical issue for most executives.  Likewise, the decision on how much to charge for a product is also crucial for planners.  This is where Market Research comes to rescue. One of the Marketing Research methods that researchers most commonly employ is the Conjoint (Trade-off) Analysis.  Conjoint Analysis helps […]

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Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]   This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]
We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]   We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
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