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About Mark Bridges

Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.

Author Archive | Mark Bridges

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Resource-Based View (RBV) and VRIN Framework

Michael Porter in the 1980s was a key proponent of Market-based Positioning view of achieving Strategic Competitive Advantage. However, with the advancement of technology, competition is becoming intense, work cultures are improving, and the workforce is getting increasingly competent to create better value propositions. Research by various academicians and researchers has suggested other models of […]

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Dalio’s 5 Forces

In today’s rapidly changing world, management faces multitude of challenges. From navigating economic uncertainties to ensuring long-term sustainability, the complexities of modern markets can often feel overwhelming. Ray Dalio’s 5 Forces Framework emerged as a structured model to framing these pressing issues. Designed specifically for management professionals, this framework equips you with the tools to […]

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Wind Down Planning

Business “Wind Down” refers to the process of deliberately and systematically closing or reducing the operations of an organization. A business Wind Down can be due to various reasons—bankruptcy, strategic realignment, mergers and acquisitions, or retirement of the owner.  Its importance lies in mitigating negative impacts, fulfilling legal obligations, and upholding customer relationships and company […]

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Experience Economy

The concept of the “Experience Society” is a social and economic evolution where experiences, rather than goods or services, become the primary products of society.  This idea has been influenced by various theorists, including Alvin and Heidi Toffler. The Tofflers’ analysis of societal evolution lays the groundwork for understanding the shift to an experience-focused society.  […]

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4 Disciplines of Execution (4DX)

Many organizations are proficient at planning, but fall short when it comes to executing those plans, especially when emergencies take precedence over routine tasks. Meticulous Strategic Planning can only succeed if executed flawlessly.  The 4 Disciplines of Execution (4DX) is a Strategy Development framework designed to help organizations effectively implement and achieve their most important […]

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Levers of Control (LoC)

Finding ways to protect organizations from control lapses caused by a creative and empowered workforce has always remained a critical concern for executives. These changing times require ingenuity and adaptability to manage employees.  In highly competitive industries with diverse clientele, companies are heavily dependent on employee imagination and creativity to seize opportunities and meet customer […]

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Cultural Web Model

Organizations that do not define an organizational culture leave the door open for the culture to define itself—which is often fraught with dissatisfaction, toxicity, and misalignment. Corporate Culture, Organizational Culture, or Workplace Culture all share the same meaning.  The term represents the shared beliefs, values, attitudes, and behaviors that describe an organization and its employees. […]

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IT4IT Reference Architecture

The IT4IT framework is a structured and standardized approach to IT management, aiming to optimize the IT value chain, refine service models, empower value streams, and align IT services with organizational objectives. IT4IT offers a roadmap to optimize IT operations, streamline processes, and ensure services align with business needs. Through real-world examples and case studies, […]

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The Kraljic Matrix

The procurement function in most organizations deserves more attention than it gets.  Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. This paucity of attention and capabilities is a certain path to extinction in this age of abrupt supply and demand shifts, intense competition, material […]

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Growth Hacking Experimentation

Growth Hacking is a buzzword these days.  Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it.  For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products.  This can be in […]

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AARRR Growth Funnel

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.”  It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, […]

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Lean Startup Methodology

Traditional Startups demand that the entrepreneurs formulate a comprehensive 5-year Business Plan. The approach that traditional startups typically adopt is a linear, effort-intensive, and costly process that necessitates in-depth reflection, planning, and execution with minimal customer interaction and feedback. The approach requires careful deliberation over detailed financial projections during the planning phase to make potential […]

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Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
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