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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Author Archive | Shane Avron

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Exposing the Myth of Content Is King – How to Increase Online Visibility the Right Way

Businesses around the world are waking up to how vital online visibility is. When you take to the internet to market your brand, you’re given a wide range of potential customers to attract to your products — from those interested in online shopping to those interested in an online service, people are always in abundance […]

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Unique Ways to Acquire Funding for Your Business

There are so many reasons why a business will need more money as the years go on. Whether you are just starting out and need startup cash, it’s time to reinvest, or you have to pay to fix an unexpected emergency – the reasons why your business needs more funding doesn’t matter. What does matter […]

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Decision Making: Dealing with Analysis Paralysis

Analysis Paralysis is often regarded as the “Paradox of Choice.” In today’s time when the internet is making the gathering of information way too simpler, there is next to no impact on the decision making the ability of a human. With a plethora of choices available at our disposal, no doubt humans tend to achieve […]

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Promoting Wellness at Work

Wellness isn’t a particularly new craze that has swept the younger generations. Its principles have been around for thousands of years, with the added difference that modern life has more of an impact on mental health nowadays than ever before. Chronic stress leads to physical symptoms such as ulcers, high blood pressure, insomnia, exhaustion, and […]

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3 Digital Marketing Strategies for Your E-Commerce Store

If you want your e-commerce venture to be a success, you need to adopt some basic marketing strategies. You may have the best-looking website on the internet, with the greatest design and the absolute best in content, but without the right marketing strategy, consumers simply aren’t ever going to see it. Digital marketing has become […]

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Are You Micromanaging Your Employees? Here’s How to Stop

Micromanaging is one habit employees detest. Micromanaging can sometimes cause rebellion in the workplace and may even cause employees to slack. As a manager, you may be a perfectionist which fuels your need for micromanaging. However, this can be quite catastrophic for the business. If you know you micromanage your employees, here are a few […]

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Strategies to Improve Wellness at Work

Many people spend a lot of their time working to earn a living. Seeing as the average workday is eight hours, that’s at least 40 hours a week without including the commute to and from work as well as overtime or weekends. Seeing as so much time and effort is spent at work, it is […]

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Ways to Reduce Your Business’s IT Costs

Every business is constantly striving to find cost savings in any way it can in order to squeeze a little extra onto the bottom line or present a better value proposition to customers. One area that can so often turn into a money pit is IT. Without doubt, there is barely a company left on […]

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Marketing a Local Contracting Business: Here’s What You Need to Know

The home construction and renovation industry are booming right now. Despite several uncertainties in the economy, the market is growing at a steady pace and the real estate market is seeing the same level of growth. Aside from individual homeowners making improvements to their properties, there are also real estate investors seeking to add value […]

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How to Keep Your Business Secure

When you run a business, one of your top priorities should be keeping the premises and the information that your company holds secure. Having secure data and software is extremely important and any sort of security breach can cause you a lot of problems in the long-run. In this article, we will discuss some of […]

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Where a Corporate’s Focus Should Be According to Millennials

A substantial 73% of millennials are willing to pay more for goods if the origin was sustainable. Considering that millennials now make up a significant proportion of the market, it’s imperative that corporates tailor their strategies to incorporate the number one focus any corporate in today’s world should focus on: sustainability. But it’s about more than just […]

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4 Ways to Show Your Brand’s Personality

A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]

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