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About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Author Archive | Shane Avron

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Ways to Reduce Your Business’s IT Costs

Every business is constantly striving to find cost savings in any way it can in order to squeeze a little extra onto the bottom line or present a better value proposition to customers. One area that can so often turn into a money pit is IT. Without doubt, there is barely a company left on […]

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Marketing a Local Contracting Business: Here’s What You Need to Know

The home construction and renovation industry are booming right now. Despite several uncertainties in the economy, the market is growing at a steady pace and the real estate market is seeing the same level of growth. Aside from individual homeowners making improvements to their properties, there are also real estate investors seeking to add value […]

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How to Keep Your Business Secure

When you run a business, one of your top priorities should be keeping the premises and the information that your company holds secure. Having secure data and software is extremely important and any sort of security breach can cause you a lot of problems in the long-run. In this article, we will discuss some of […]

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Where a Corporate’s Focus Should Be According to Millennials

A substantial 73% of millennials are willing to pay more for goods if the origin was sustainable. Considering that millennials now make up a significant proportion of the market, it’s imperative that corporates tailor their strategies to incorporate the number one focus any corporate in today’s world should focus on: sustainability. But it’s about more than just […]

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4 Ways to Show Your Brand’s Personality

A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]

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The Whys and Hows of Automating Your Data Governance

Thanks to Mark Zuckerberg, a seemingly endless number of security breaches and GDPR taking effect, data governance is rarely out of the news. A sound data governance process is at the heart of corporate best practice, customer trust and compliance with local and international law. As Garth Laird, CEO at ZAP, says, Data governance has […]

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How the GDPR Will Impact Corporate Events

With the deadline for compliance with the European General Data Protection Regulation (GDPR) coming ever closer, you may be wondering how it is going to affect your corporate events. Designed to streamline the current legislation, the GDPR is intended as a means to address and provide for the personal data concerns of private individuals. For […]

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4 Ways to Make an Excellent Impression During a Phone Interview

A job interview is like a first date: a nerve-wracking and often awkward dance of getting to know each other to see if you are as good of a match in real life as you seem to be on paper. But when you take out the face-to-face element and instead have to interview via phone, […]

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The Investments You Should Be Making as a Small Business

Once your small business has opened its doors, you’re going to want to ensure that you are investing in all areas in order to maintain success. As you begin to expand and grow, there are different areas that your initial business plan may not have covered and investing in these can provide you with a […]

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Modern Cash Analysis to Maximize Capital

A business is an exciting way of making a living, expressing your creativity and ultimately leaving your mark on the world. However, with the Bureau of Labor Statistics reporting that 70% of businesses fail in five years, they are not a simple undertaking. One of the most frequently cited causes for business failure is a lack of […]

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How Your Personal Finances Can Impact Your Small Business

As a small business owner, you know that it’s wise to put a lot of effort into ensuring your business finances are running smoothly. Without keeping a close eye on business turnover, particularly during the early stages, you risk damaging or even losing your company before it can begin to reach its full potential. In […]

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3 Reasons to Invest in Security As a Business Owner

Security should always be a top priority for business owners, both in terms of your physical building security and online security. As a business owner your office, and the data stored on your computer systems, are often the site of your most valuable possessions. Theft is a serious threat to any business, and can happen […]

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