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Supercompetitors

Contributed by Mark Bridges on November 8, 2022 in Strategy, Marketing, & Sales

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Organizations turn to different sources of gaining Competitive Advantage and outperforming their rivals. In the past, leading multinationals with diverse portfolio of product or service offerings used to have assets, positions, and economies of scale serve them as sources of advantage. However, nowadays, leading industry players employ an entirely different course to attain Competitive Advantage. […]

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Stock image 1 - Integrative Innovation Mgt

Integrative Innovation Management

Contributed by Mark Bridges on October 25, 2022 in Strategy, Marketing, & Sales

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When new technologies and competitors disrupt markets, numerous existing organizations struggle to remain competitive. Situations like these encourage some organizations to partner with others. Fruitful partnerships comprise of having the appropriate people, processes, and organizational backing. This calls for an Integrative approach to Managing Innovation. Various aspects of the Innovation process have to be integrated […]

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4 Vital Premises of Dual Innovation Management Systems

Contributed by Mark Bridges on September 22, 2022 in General, Organization, Change, & HR, Strategy, Marketing, & Sales

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Conventional Innovation Management is unable to sustain itself in the face of contemporary needs. Dual Innovation has become a necessity for businesses to survive intense competition in today’s markets. Dual Innovation refers to extending current Business Models in new directions, as well as creating completely novel Business Models at the same time. Innovation Management comprises […]

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Adaptive Innovation Ecosystem Strategy

Contributed by Mark Bridges on August 29, 2022 in Strategy, Marketing, & Sales

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When new technologies and competitors disrupt markets, numerous organizations struggle to keep up using arcane Business Models, strategies, technologies, and practices. Most likely reason is that they are inadequately prepared to develop new products and services amidst uncertainty. Situations like this stimulate some organizations to partner with others. Fruitful partnerships comprise of having the appropriate […]

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University Partnership Canvas (UPC)

Contributed by Mark Bridges on August 18, 2022 in Organization, Change, & HR, Strategy, Marketing, & Sales

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Partnerships among corporations and universities are important drivers of the Innovation economy. Numerous organizations are diverting their focus in university and Innovation ecosystem interaction, from incremental problem-solving to long-term improvement and meticulous contact with new startups. Contemplating the answers to 6 key questions assists the organizations in building up a strategic outlook on their partnerships. […]

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Innovation during COVID-19

Contributed by Mark Bridges on August 16, 2022 in Strategy, Marketing, & Sales

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Organizations have reacted to the COVID-19 pandemic in their own ways. Almost all had to change the way they were operating in order to cope with the challenges thrown up by the crisis. Companies have discovered novel means to market, service, and function through the pandemic. Notable Innovation throughout various industries has taken place as […]

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Strategic Priorities Identification and Analysis

Contributed by Mark Bridges on August 5, 2022 in Management & Leadership, Strategy, Marketing, & Sales

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Listed companies share their strategic objectives for investors’ and public consumption. Websites, annual financial reports, and Form 10-K report are all critical resources to understand an organization, key offerings, competitive advantage, and market position. Research into the public documents of listed companies brings to light key data about these companies, their Strategies, and their Strategic […]

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Strategic Partnerships with Universities

Contributed by Mark Bridges on August 4, 2022 in Strategy, Marketing, & Sales

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University partnerships not only serve as sources for people and ideas but are also a vital means for corporations to uncover ways of engagement with the larger Innovation ecosystem and driver of Innovation economy. These ecosystems do not merely comprise of universities and companies rather they have a whole Innovation community that includes government entities, […]

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Strategic Priorities

Contributed by Mark Bridges on August 2, 2022 in Management & Leadership, Strategy, Marketing, & Sales

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Almost every organization strategizes in the hope that it will lead to successful outcomes set by the management. In several cases, strategies fail or are not as successful as they were hoped to be. Strategy is innately complicated, explaining it necessitates intricacy, however executing it demands simplicity. Strategies should essentially be simple enough, for leaders […]

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Business Model Diversification

Contributed by Mark Bridges on July 18, 2022 in Management & Leadership, Organization, Change, & HR, Strategy, Marketing, & Sales

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Strategic objectives of all businesses are to propel growth and performance, while simultaneously creating value for customers. While it is customary for managers to emphasize financial performance, effective managers pursue new opportunities in order to create added value. Business Model Diversification allows creation of value, if managed astutely, and can aid managers enhance performance and […]

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Digital Maturity Strategy

Contributed by Mark Bridges on July 7, 2022 in Information Technology, Organization, Change, & HR, Strategy, Marketing, & Sales

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Go digital or go home. To survive in the Digital Age, organizations must pursue Digital Transformation to not only support strategies and reach customers, but also to modernize and achieve excellence in their internal operations and processes. The pursuit of Digital Maturity is quickly becoming a necessity. Yet, most organizations are unable to properly strategize […]

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Account-based Marketing (ABM) Solutions

Contributed by Mark Bridges on July 6, 2022 in Strategy, Marketing, & Sales

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Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. By using the ABM approach, we can mechanize and trim down the protracted process of finding target accounts and minimize the effort, time, and cost involved in courting these prospective accounts. ABM systems facilitate the stakeholders in creating the most qualified leads, developing tailored […]

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