Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.

How to Improve Public Speaking Skills during Business Events

Editor's Note: Take a look at our featured best practice, Powerful Executive Communication (74-slide PowerPoint presentation). Communication skills have consistently been identified as one of the key skills that you need in order to thrive in senior management. Clear writing and persuasive presentation skills are required by employees in all roles to convey their ideas and concepts. The skill is especially important [read more]

* * * *

American poet and essayist Ralph Waldo Emerson said, “Speech is power:  speech is to persuade, to convert, to compel.” Public speaking is an important life skill that allows you to communicate effectively with others. It gives you credibility, positioning you as an expert in your industry that  will translate to more clients, as more people will consider doing business with you. Good public speaking skills also improve your reputation and boost your self-confidence.

Understand Your Audience

One of the first things that you can do to improve your speaking skills is to identify whether the event will take place online or in-person.  Virtual events offer several advantages, such as reduced costs, accessibility and time savings. It can also reach an unlimited audience. On the other hand, in-person events offer the benefit of forging personal relationships with clients. In other words, it has the human connection. Regardless of how events are hosted, it is vital to determine who the audience is. Try to imagine why people are going to attend it. Are you going to speak to an older or younger group? Will they be local or international attendees? This is vital since you will want  to tailor your speech so that everyone can relate to it and engage.

Know What You Are Talking About 

It helps a lot, too, if you genuinely know what you are talking about. Therefore, you should know the topic very well in order to sound convincing. People should be interested in what you say because you are authoritative. Good content will not only explain the subject to your audience, but also educate them. Hence, a deep level of knowledge, if not a good understanding of the subject, will give you confidence when the floor is open to questions.

Good Content Is Tied To Delivery

Not only do you have to sound confident and knowledgeable; you must also deliver your speech in  a personal and engaging manner. Assign faces to facts in your presentation, tell stories about other people and even yourself, not only to hold your audience’s interest, but also to put you at ease. You might have the best written speech in the world, but if it is not well delivered, no one will remember or realize how great it is. Conversely, even if a speech is delivered brilliantly, a discourse that has no coherence and unity will not be effective in captivating an audience.

Speaking in front of an audience, big or small, is always a challenge. To do it effectively, ensure that you know who your listeners are, speak as an expert, and deliver your speech in a personal and pleasing manner. Doing so will improve your client base and bottom lines.

41-slide PowerPoint presentation
This presentation sets out effective ways to deliver a presentation. The approach covers: - Word choice - Vocal delivery - Physical delivery - Personal style This is one of a series of training materials used by a global consulting firm for new hire training. It is also a supplement to our [read more]

Do You Want to Implement Business Best Practices?

You can download in-depth presentations on Presentation Delivery and 100s of management topics from the FlevyPro Library. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

These best practices are of the same as those leveraged by top-tier management consulting firms, like McKinsey, BCG, Bain, and Accenture. Improve the growth and efficiency of your organization by utilizing these best practice frameworks, templates, and tools. Most were developed by seasoned executives and consultants with over 20+ years of experience.

Readers of This Article Are Interested in These Resources

14-slide PowerPoint presentation
It's important to learn how to present your insights, findings, and recommendations to your audience. And, there is an art to this process. A particular way of presenting information may be very effective to one person, but not a different person. Some people want to see all data, while others [read more]

32-slide PowerPoint presentation
13-slide PowerPoint presentation

About Shane Avron

Shane Avron is a freelance writer, specializing in business, general management, enterprise software, and digital technologies. In addition to Flevy, Shane's articles have appeared in Huffington Post, Forbes Magazine, among other business journals.

Complimentary Business Training Guides

Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function






The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.

Connect with Flevy:


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.