flevyblog

Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories.
MANAGEMENT & LEADERSHIP STRATEGY, MARKETING, SALES OPERATIONS & SUPPLY CHAIN ORGANIZATION & CHANGE IT/MIS Other

4 Strategies of Change Management

Editor's Note: Take a look at our featured best practice, Chief Transformation Officer (CTO) Toolkit (280-slide PowerPoint presentation). Unlocking Transformational Leadership: The Complete Chief Transformation Officer (CTO) Business Toolkit In the ever-evolving landscape of modern business, staying competitive and relevant is not merely a choice--it's a necessity. With the rapid pace of technological advancements, [read more]

Also, if you are interested in becoming an expert on Change Management, take a look at Flevy's Change Management Frameworks offering here. This is a curated collection of best practice frameworks based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. By learning and applying these concepts, you can you stay ahead of the curve. Full details here.

* * * *

Almost every organization has to go through the process of radical change at some point in its lifetime to survive and to remain relevant, because the business environment is constantly changing and evolving.

Change Management, also referred to as Organizational Change or Organizational Change Management, is the process of implementing new policies, processes, or structures within an organization.

Organizational Change Management is the process of keeping this Change under control so as to achieve the desired business objectives.  Change Management is often needed as a consequence of changes in the business environment, such as movements in market demand, new technologies, changes in leadership or management, shifts in customer preferences, alterations in regulations, and a host of other factors.

Managing Change is crucial, since it assists the organizations in adapting to varying conditions.  Thus, it enables organizations to remain competitive as well as responsive to the requirements of their customers, key stakeholders, and the market environment in general.

The study of Change Management has an extensive history, dating back to the 1960s.  Along the way, several experts have presented their Change Management Strategies.  These Strategies vary based on different underlying assumptions and selection factors.

Change Management Strategies can be categorized into 4 general buckets as follows:

  1. Empirical-Rational.
  2. Normative-Re educative.
  3. Power-Coercive.
  4. Environmental-Adaptive.

Of these 4 Change Strategies, the first 3 are abridged versions of standard approaches used in Change Management, from the work of Kenneth Benne and Robert Chin.  The last Change Strategy—i.e., Environmental-Adaptive—is pioneered by Fred Nickols.

Let us delve a little more deeply into some details of these strategies. 

Empirical-Rational

The basic supposition for this Strategy is that people are logical creatures and will look after their own interests when they are shown to them.  Effective Change, in this approach, relies on effective communication of information and the offering of incentives.

Normative-Reeducative

The basic supposition for this Strategy is that people are social individuals and will follow social customs and values.  Effective Change, in this Strategy, hinges on defining and decoding prevailing customs and values anew and developing commitments to them.

Power-Coercive

The basic supposition for this Change Strategy is that people are fundamentally acquiescent and will usually act on what is asked of them or can be made to do so.  As per this strategy, successful Change is based on the exertion of authority and the application of sanctions. 

Environmental-Adaptive

The basic supposition for this Strategy is that although people reject loss and interruption, they adapt to changing conditions.  The approach to Change here is to build a fresh organization and progressively relocate employees from the old to the new.

Interested in learning more about 4 Strategies of Change Management?  You can download an editable PowerPoint presentation on 4 Strategies of Change Management here on the Flevy documents marketplace.

Do You Find Value in This Framework?

You can download in-depth presentations on this and hundreds of similar business frameworks from the FlevyPro LibraryFlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

For even more best practices available on Flevy, have a look at our top 100 lists:

24-slide PowerPoint presentation
Seventy percent of change programs fail, according to the April 2001 Harvard Business Review article, "Cracking the Code of Change". According to Bain & Company, businesses that implement fast, focused, and simultaneous change programs can create enormous and long-lasting shareholder [read more]

Want to Achieve Excellence in Change Management?

Gain the knowledge and develop the expertise to become an expert in Change Management. Our frameworks are based on the thought leadership of leading consulting firms, academics, and recognized subject matter experts. Click here for full details.

"The only constant in life is change." – Heraclitus

Such is true for life, as it is for business. The entire ecosystem our organization operates in—our customers, competitors, suppliers, partners, the company itself, etc.—is constantly changing and evolving. Change can be driven by emerging technology, regulation, leadership change, crisis, changing consumer behavior, new business entrants, M&A activity, organizational restructuring, and so forth.

Thus, the understanding of, dealing with, and mastery of the Change Management process is one of the most critical capabilities for our organization to develop. Excellence in Change Management should be viewed as a source of Competitive Advantage.

Learn about our Change Management Best Practice Frameworks here.

Readers of This Article Are Interested in These Resources


286-slide PowerPoint presentation
Introducing the Ultimate Change Management Toolkit: Unlocking Success in Times of Transformation Are you ready to embrace change and navigate the ever-evolving business landscape with confidence and ease? Look no further than our comprehensive Change Management Toolkit, a powerful resource [read more]


 
73-slide PowerPoint presentation
 
 
50-slide PowerPoint presentation

About Mark Bridges

Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here.

, , , , , , ,





Complimentary Business Training Guides


Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more]

  This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change—under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more]

We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more]

  We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more]
Recent Articles by Corporate Function

  

  

  

  

  


The Flevy Business Blog (https://flevy.com/blog) is a leading source of information on business strategies, business theories, and business stories. Most of our articles are authored by management consultants and industry executives with over 20 years of experience.

Flevy (https://flevy.com) is the marketplace for business best practices, such as management frameworks, presentation templates, and financial models. Our best practice documents are of the same caliber as those produced by top-tier consulting firms (like McKinsey, Bain, Accenture, BCG, and Deloitte) and used by Fortune 100 organizations. Learn more about Flevy here.


Connect with Flevy:

     
  


About Flevy.com   /   Terms   /   Privacy Policy
© . Flevy LLC. All Rights Reserved.