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Structure-Conduct-Performance (SCP) is a framework for industry situation analysis. It makes relations among market structure, market conduct, and market performance. Within this construct, it provides a complete understanding of current industry structure, players, conduct and their competitive performance over time. SCP also offers a causal theoretical explanation for firm performance through economic conduct on incomplete markets.
Source: Structure-Conduct-Performance (SCP) PowerPoint document
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Upload date (first version): Feb 13, 2017
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