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DESCRIPTION
This is a very high-level template built in Excel for capturing your Marketing Budget over a 1-year timeframe. Default categories are Personnel, Market Research, Marketing Communications, Channels, Customer Acquisition & Retention (CAR), and Other. You can easily modify/customize this template for your own organization.
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Source: Best Practices in Marketing Budget Excel: Marketing Budget Annual Plan Excel (XLS) Spreadsheet, Flevy
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