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The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.

This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.

This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:

1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes

Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Building On-demand Marketing Capabilities PowerPoint document

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Building On-demand Marketing Capabilities

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Customer Decision Journey, Marketing

Number of Slides: 25

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Upload date (first version): Sep 10, 2018

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