BUY WITH CONFIDENCE
DESCRIPTION
The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.
This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.
This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:
1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes
Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.
The slide deck also includes some slide templates for you to use in your own business presentations.
This comprehensive PPT delves into the intricacies of consumer demand in the digital age, emphasizing the critical need for businesses to adapt their marketing strategies. It provides a detailed analysis of the four key areas of consumer demand—Now, Can I, For Me, and Simply—highlighting how these demands shape consumer expectations and interactions. The framework offers actionable insights into creating seamless consumer experiences across various touchpoints, ensuring that businesses remain competitive and relevant.
The presentation also explores the continuous cycle of data and discovery, underscoring the importance of leveraging data to understand consumer behavior and preferences. By integrating new skills and processes, companies can enhance their marketing capabilities, driving better customer engagement and satisfaction. This document is a valuable resource for executives aiming to refine their marketing strategies and build robust on-demand marketing capabilities.
Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Customer Decision Journey, Marketing PowerPoint Slides: Building On-demand Marketing Capabilities PowerPoint (PPT) Presentation, LearnPPT Consulting
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.
For $14.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
OVERVIEW
(PPT)
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
[read more]
ABOUT FLEVYPRO
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
Click here to learn more about FlevyPro and its benefits.
Marketing Plan Development Consulting Frameworks Meeting Facilitation/Management Strategic Thinking Strategy Development Strategy Frameworks Workshops Channel Strategy Example Marketing Budget ROI Process Mapping Sales Positioning Customer Segmentation Growth Strategy Alliances Agile Local Culture Soft Skills Change Management Feedback Cognitive Bias Product Management Net Promoter Score KPI Strategic Analysis Strategic Planning Globalization
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |