Marketing Budget Tool with CAC Analysis for SAAS (Excel XLSX)

How much should you invest in your marketing budget? That depends on various factors, including:

Your industry: In certain industries and locations the marketing cost is much higher than usual.
Business growth stage: The growth rate of the business is directly related to marketing cost. Especially for online businesses, the amount of money spent in marketing can increase lead generation. There are various tools from which you can estimate the growth rate of the business over several years.
Your goals: If you just want to keep your sales at their current level, you may be able to achieve it through marketing in various channels. However, if you hope to increase your sales by 10% in the next year, you'll need to increase your marketing budget to reach that goal.
Business Owners must keep in mind that marketing is an investment, not an expense. Marketing is how you let people know about your business and persuade them to buy your service or product, so it's not something you can do without proper analysis and marketing numbers.

However, there are ways to reduce your marketing costs without hiring marketing experts. For example, you might decide to use an expert marketing consultant rather than hiring a marketing consultant from an agency or to focus your efforts on more affordable online digital marketing tactics rather than expensive print marketing materials.
You can modify our Marketing Budget template as needed to fit your business's unique marketing situation.
Why do you need the template?
Let's say your company decided to invest in the company to improve lead generation, and you are responsible for managing the funds invested.
Usually, one of the first questions the owner asks is, "How many customers I am going to have after investing in a marketing campaign" The answer, obviously, is "it depends". "Do you have real-time data analytics like conversion rate or estimated lead generation based on google trends".

If you need answers to these questions the only way is to use a marketing template that tells the user how many estimated customers they are going to have after spending funds in marketing. This tool is usually used to calculate the estimated number of customers that a company might have.

Included in our Marketing tool with CAC Analysis Template is an excel template to manage your business sales. The template is for both Excel and Google Sheets to assist you to track your marketing budget, paid marketing advertising, Social media spent, event management, and more.

This Marketing Budget Tool With CAC Analysis for SaaS – Software as a Service will help you analyze Marketing Costs and Leads in different marketing channels such as;

Google Cost
Facebook Cost
Pinterest Cost
Instagram Cost
YouTube Cost
Influencers Cost
Other Marketing Cost
CAC Analysis of Paid leads
CAC analysis of Organic Leads
How does Marketing Budget with CAC analysis for SaaS work?
Subscriber Sheet in the Marketing Budget Tool with CAC Analysis for SaaS
In this Subscriber Sheet, you will have Peach Areas for Key Assumptions such as

a. Total Leads from Organic Traffic

b. Conversion Rate of Leads into Subscribers

c. Growth Rate (In this Marketing budget Tool with CAC analysis, we have taking Exponential Growth Rate on subscribers)

We are having Monthly and Yearly Expected Subscribers Analysis side by side.
Market Dynamics
In the Market Dynamic Sheet, we have put Cost per Click, Cost per Views, Cost of the impression of each channel after Market Research.

Here is the Screenshot for you of this sheet.
Marketing Budget with CAC Analysis Sheet
When you are starting your business it can be tempting to get clients or customers regardless of the marketing cost, energy and, time. Though, if you plan on running a successful and profitable business you will need to balance the total marketing efforts with the cost of sales to acquire a customer or your Customer Acquisition Cost (CAC). This holds true whether you are promoting your offered services through content marketing, social media paid ads, or expert marketers in your affiliate program.

In this sheet, we have a detailed section calculating the cost for each channel. This Marketing Budget with a CAC analysis sheet is having each channel's Campaign Types along with Cost per Click, Cost per impression, Cost per View with respect to their Channels and its campaign type.