Marketing Budget Tool with CAC Analysis for SAAS   Excel template (XLSX)
$245.00

Marketing Budget Tool with CAC Analysis for SAAS (Excel template (XLSX)) Preview Image Marketing Budget Tool with CAC Analysis for SAAS (Excel template (XLSX)) Preview Image Marketing Budget Tool with CAC Analysis for SAAS (Excel template (XLSX)) Preview Image Marketing Budget Tool with CAC Analysis for SAAS (Excel template (XLSX)) Preview Image Marketing Budget Tool with CAC Analysis for SAAS (Excel template (XLSX)) Preview Image Marketing Budget Tool with CAC Analysis for SAAS (Excel template (XLSX)) Preview Image Flevy is the marketplace for business best practices.
Loading preview images...
Arrow  

Marketing Budget Tool with CAC Analysis for SAAS (Excel XLSX)

Excel (XLSX)

$245.00

Add to Cart
  


Immediate download
Fully editable Excel
Free lifetime updates

DESCRIPTION

This product (Marketing Budget Tool with CAC Analysis for SAAS) is an Excel template (XLSX), which you can download immediately upon purchase.

How much should you invest in your marketing budget? That depends on various factors, including:

Your industry: In certain industries and locations the marketing cost is much higher than usual.
Business growth stage: The growth rate of the business is directly related to marketing cost. Especially for online businesses, the amount of money spent in marketing can increase lead generation. There are various tools from which you can estimate the growth rate of the business over several years.
Your goals: If you just want to keep your sales at their current level, you may be able to achieve it through marketing in various channels. However, if you hope to increase your sales by 10% in the next year, you'll need to increase your marketing budget to reach that goal.
Business Owners must keep in mind that marketing is an investment, not an expense. Marketing is how you let people know about your business and persuade them to buy your service or product, so it's not something you can do without proper analysis and marketing numbers.

However, there are ways to reduce your marketing costs without hiring marketing experts. For example, you might decide to use an expert marketing consultant rather than hiring a marketing consultant from an agency or to focus your efforts on more affordable online digital marketing tactics rather than expensive print marketing materials.
You can modify our Marketing Budget template as needed to fit your business's unique marketing situation.
Why do you need the template?
Let's say your company decided to invest in the company to improve lead generation, and you are responsible for managing the funds invested.
Usually, one of the first questions the owner asks is, "How many customers I am going to have after investing in a marketing campaign" The answer, obviously, is "it depends". "Do you have real-time data analytics like conversion rate or estimated lead generation based on google trends".

If you need answers to these questions the only way is to use a marketing template that tells the user how many estimated customers they are going to have after spending funds in marketing. This tool is usually used to calculate the estimated number of customers that a company might have.

Included in our Marketing tool with CAC Analysis Template is an excel template to manage your business sales. The template is for both Excel and Google Sheets to assist you to track your marketing budget, paid marketing advertising, Social media spent, event management, and more.

This Marketing Budget Tool With CAC Analysis for SaaS – Software as a Service will help you analyze Marketing Costs and Leads in different marketing channels such as;

Google Cost
Facebook Cost
Pinterest Cost
Instagram Cost
YouTube Cost
Influencers Cost
Other Marketing Cost
CAC Analysis of Paid leads
CAC analysis of Organic Leads
How does Marketing Budget with CAC analysis for SaaS work?
Subscriber Sheet in the Marketing Budget Tool with CAC Analysis for SaaS
In this Subscriber Sheet, you will have Peach Areas for Key Assumptions such as

a. Total Leads from Organic Traffic

b. Conversion Rate of Leads into Subscribers

c. Growth Rate (In this Marketing budget Tool with CAC analysis, we have taking Exponential Growth Rate on subscribers)

We are having Monthly and Yearly Expected Subscribers Analysis side by side.
Market Dynamics
In the Market Dynamic Sheet, we have put Cost per Click, Cost per Views, Cost of the impression of each channel after Market Research.

Here is the Screenshot for you of this sheet.
Marketing Budget with CAC Analysis Sheet
When you are starting your business it can be tempting to get clients or customers regardless of the marketing cost, energy and, time. Though, if you plan on running a successful and profitable business you will need to balance the total marketing efforts with the cost of sales to acquire a customer or your Customer Acquisition Cost (CAC). This holds true whether you are promoting your offered services through content marketing, social media paid ads, or expert marketers in your affiliate program.

In this sheet, we have a detailed section calculating the cost for each channel. This Marketing Budget with a CAC analysis sheet is having each channel's Campaign Types along with Cost per Click, Cost per impression, Cost per View with respect to their Channels and its campaign type.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Marketing Budget Excel: Marketing Budget Tool with CAC Analysis for SAAS Excel (XLSX) Spreadsheet, Oak Business Consultant


$245.00

Add to Cart
  

ABOUT THE AUTHOR

Additional documents from author: 394

Oak Business Consultant provides financial business consulting services, including Accountancy, Bookkeeping, Financial Planning, and more, for SMEs and Small Business Owners so they can more easily raise startup funds, develop budgets, and track performance on an easy-to-use financial Model with a Dashboard.

Ask the Author a Question

Must be logged in

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials


Your Recently Viewed Documents


Customers Also Like These Documents

Related Management Topics


Marketing Budget ROI Integrated Financial Model Marketing Plan Development Advertising Private Equity Deal Structuring

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.