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DESCRIPTION
Pricing Strategy and Tactics
232 Animated Slides
Approx. 4.0 Hours
This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix.
Course Outline
is value?
pricing strategies
pricing
marketing mix
psychology
cycle pricing
pricing tactics
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Source: The Business Entrepreneur Seminars (Module 14 of 16) PDF (PDF) Document, esuarez
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The Business Entrepreneur Seminars (16 Modules)
This bundle contains 16 total documents. See all the documents to the right.
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