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Positioning Master Class
108 Animated Slides
Approx. 2.0 Hours
This course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes.
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Source: The Business Entrepreneur Seminars (Module 13 of 16) PDF (PDF) Document, esuarez
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The Business Entrepreneur Seminars (16 Modules)
This bundle contains 16 total documents. See all the documents to the right.
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