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BENEFITS OF DOCUMENT
Market Insight and Research
161 Animated Slides
Approx. 3.0 Hours
This course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.
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Source: The Business Entrepreneur Seminars (Module 12 of 16) PDF (PDF) Document, esuarez
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Size: 762.5 KB
Number of Pages: 161
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Mar 20, 2015
Most recent version published: Mar 21, 2015
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The Business Entrepreneur Seminars (16 Modules)
This bundle contains 15 additional documents.
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