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HIGHLIGHTS

Author: esuarez

Immediate, digital download

File Type: 161-page PDF document

BENEFITS OF DOCUMENT

To provide the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment.
To master the secondary market data available for researching your industry, customers, industry size, and sales potential.
Learning the primary market research techniques used to answer specific marketing questions/To provide the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation.

DOCUMENT DESCRIPTION

This product (The Business Entrepreneur Seminars [Module 12 of 16]) is a 161-page PDF document, which you can download immediately upon purchase.

Market Insight and Research
161 Animated Slides
Approx. 3.0 Hours

This course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.

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Source: The Business Entrepreneur Seminars (Module 12 of 16) PDF (PDF) Document, esuarez

AUTHOR: ESUAREZ

DETAILS

This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales

It applies to All Industries

File Type: PDF (pdf)

File Size: 762.5 KB

Number of Pages: 161

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Mar 20, 2015
Most recent version published: Mar 21, 2015

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This document is available as part of the following discounted bundle(s):

The Business Entrepreneur Seminars (16 Modules)

$399.00

This bundle contains 15 additional documents.

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