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BENEFITS OF DOCUMENT
DOCUMENT DESCRIPTION
Market Insight and Research
161 Animated Slides
Approx. 3.0 Hours
This course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.
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Source: The Business Entrepreneur Seminars (Module 12 of 16) PDF (PDF) Document, esuarez
AUTHOR: ESUAREZ
DETAILS
This business document is categorized under the function(s): Operations Strategy, Marketing, & Sales
It applies to All Industries
File Size: 762.5 KB
Number of Pages: 161
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Mar 20, 2015
Most recent version published: Mar 21, 2015
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The Business Entrepreneur Seminars (16 Modules)
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