BUY WITH CONFIDENCE
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DESCRIPTION
Market Insight and Research
161 Animated Slides
Approx. 3.0 Hours
This course provides the process steps of conducting market research and the how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.
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Source: The Business Entrepreneur Seminars (Module 12 of 16) PDF (PDF) Document, esuarez
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The Business Entrepreneur Seminars (16 Modules)
This bundle contains 16 total documents. See all the documents to the right.
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