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BENEFITS OF DOCUMENT
Pricing Strategy and Tactics
232 Animated Slides
Approx. 4.0 Hours
This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as, the effects of pricing psychology, and how pricing effects the other elements of your marketing mix.
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Source: The Business Entrepreneur Seminars (Module 14 of 16) PDF (PDF) Document, esuarez
This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales
It applies to All Industries
File Size: 959.2 KB
Number of Pages: 232
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Mar 20, 2015
Most recent version published: Mar 21, 2015
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The Business Entrepreneur Seminars (16 Modules)
This bundle contains 15 additional documents.
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