BENEFITS OF BUNDLE
DESCRIPTION
A Message from Enrique R. Suarez to SMEs and to the Students of Entrepreneurship
The Technician, the Entrepreneur, and the Manager:
In order to start and grow a business, a venture\\\'s founder is required to wear three separate hats including that of technician, entrepreneur, and manager. In any business, the technician does the work and produces the results, the entrepreneur sets the vision and grows the business, and the manager creates the processes and systems that bring the vision to life.
Most people that start a business are technicians by trade. They know a skill or craft and seek to build a business around it. But here\\\'s the fatal fallacy: a technician assumes because they know the trade or craft that they know how to run a business that does the technical work. In order to grow a business therefore, the technician must also become an entrepreneur and a manager.
Entrepreneurship is the mastery of economic creativity. It is a dynamic process of vision, change, and creation. It requires an application of energy and passion towards the creation and implementation of new ideas and creative solutions. Essential ingredients include the willingness to take calculated risks in terms of time, equity, or career; the ability to formulate an effective venture team; the creative skill to marshal needed resources; and the fundamental skill of building a solid business plan; and finally, the vision to recognize opportunity where others see chaos, contradiction, and confusion. Entrepreneurship is not magic, it\\\'s not mysterious, and it has nothing to do with genes. It\\\'s a discipline. And, like any discipline, it can be learned and improved upon.
In order to be effective in growing a business enterprise, there must be a balance between the technician, the entrepreneur, and the manager with different roles taking the lead at different times. But many technicians have not had any immediate experience with the roles of entrepreneurship or management. As technicians, they have worked in their business, but not on it.
This is the need that the 16 modules presented by Enrique R. Suarez satisfy.
THERE ARE 16 PRODUCTS IN THIS BUNDLE:
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Module 1: Finding Money To Start A Business
195 Animated Slides
Approx. 3.0 Hours
A comprehensive ten-part course on the tactics of how money is really raised for small... [read more]
Individual Price: $59.00
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Creating A Loan Package
140 Animated Slides
Approx. 2.5 Hours
This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each... [read more]
Individual Price: $59.00
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Creating Financial Projections
149 Animated Slides
Approx. 3.0 Hours
A comprehensive how-to look at creating projected income statements, cash flow statements, and balance... [read more]
Individual Price: $59.00
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Finding and Attracting Investors
138 Animated Slides
Approx. 2.0 Hours
The course presents practical tactics on how to identify and secure different types of capital... [read more]
Individual Price: $59.00
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Accounting 101
149 Animated Slides
Approx. 2.5 Hours
Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals... [read more]
Individual Price: $59.00
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Crafting A Business Plan
135 Animated Slides
Approx. 2.5 Hours
This course is about the craft of creating a plan for your business. The business plan is the essential... [read more]
Individual Price: $59.00
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Strategic Planning and Execution
183 Animated Slides
Approx. 3.5 Hours
This course presents the fundamental devices used in crafting a strategy for a business venture. The... [read more]
Individual Price: $59.00
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The Entrepreneurial Strategies
160 Animated Slides
Approx. 3.0 Hours
This course describes the available entrepreneurial strategies and how they are applied in the... [read more]
Individual Price: $59.00
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Choosing A Legal Structure
129 Animated Slides
Approx. 2.0 Hours
Every new venture has to work the complex decision of what legal structure to choose for the business. This... [read more]
Individual Price: $59.00
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Buying A Business
221 Animated Slides
Approx. 3.5 Hours
A comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy... [read more]
Individual Price: $59.00
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Creating Buzz: Small Business Marketing
192 Animated Slides
Approx. 3.5 Hours
Creating Buzz is one of the most comprehensive courses on how marketing is actually executed... [read more]
Individual Price: $59.00
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Market Insight and Research
161 Animated Slides
Approx. 3.0 Hours
This course provides the process steps of conducting market research and the how the process differs for a... [read more]
Individual Price: $59.00
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Positioning Master Class
108 Animated Slides
Approx. 2.0 Hours
This course defines what positioning is and how it works as a communications tool to reach customers in a... [read more]
Individual Price: $59.00
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Pricing Strategy and Tactics
232 Animated Slides
Approx. 4.0 Hours
This course explains what value is and why it's better to set prices on value rather than cost. An... [read more]
Individual Price: $59.00
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Understanding Intellectual Property
129 Animated Slides
Approx. 2.5 Hours
This course defines exactly what a copyright, trademark, and patent are and what kinds of... [read more]
Individual Price: $59.00
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Marketing 101
153 Animated Slides
Approx. 3.0 Hours
This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts... [read more]
Individual Price: $59.00
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