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DOCUMENT DESCRIPTION

This paper builds upon the existing research information that established the notion that Switzerland could be a new market for the Innocent brand of Smoothies. After having taken the PESTEL analysis of the Swiss market for smoothies and deciding the strategic options available to the company, the next step is to identify the appropriate market entry strategy. The strategic option chosen by Innocent was the "Market Development Strategy." This paper has the following objectives:
* To evaluate the market entry options that innocent smoothies has to enter the Swiss market
* To suggest the best option or a combination of options for the successful operation of Innocent Smoothies
* To determine the appropriate marketing mix - Standardization or Adaptation
* To determine the organizational structure that is most suitable for international operations
* To determine the importance of logistics and supply chain and suggest the best distribution channel strategy for Innocent smoothies

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Source: Innocent Smoothies Market Entry Plan for Switzerland Word document

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Innocent Smoothies Market Entry Plan for Switzerland

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This business document is categorized under the function(s): Organization, Change, & HR   Strategy, Marketing, & Sales  

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File Type: Word (docx)

File Size: 85.8 KB

Number of Pages: 23

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Initial upload date (first version): Feb 4, 2014

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