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Strategic Marketing Plan Template (Word DOC)

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HIGHLIGHTS

Author: Documents & Files TOP AUTHOR [?]

Immediate, digital download

File Type: 35-page Word document

DOCUMENT DESCRIPTION

This product (Strategic Marketing Plan Template) is a 35-page Word document, which you can download immediately upon purchase.

This strategic marketing plan template is used by a major consulting firm to develop marketing plan for its clients.

1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. COMPANY BACKGROUND
—— Vision Statement
—— Actions and Key Performance Indicators
4. INDUSTRY ANALYSIS
—— Customers
—— Suppliers
—— Barriers to Entry and Regulations
—— Industry Rivalry
—— Substitute Products and Services
—— Actions and Key Performance Indicators
5. PRODUCTS AND SERVICES
—— Product and Service Differentiation
—— Sales History
—— Product Development History
—— Product Development Facilities
—— Product Improvement and Development Strategies
—— Actions and Key Performance Indicators
6. MARKET ANALYSIS
—— Customer Analysis
—— Market Analysis
—— Actions and Key Performance Indicators
7. DIAGNOSTIC SWOT ANALYSIS
—— Strengths
—— Weaknesses
—— Opportunities
—— Threats
—— Sustainable Competitive Advantage
—— Market Research
—— Actions and Key Performance Indicators
8. TARGET MARKET SELECTION
—— Existing Target Markets
—— Potential Target Markets
—— Actions and Key Performance Indicators
9. STRATEGY DEVELOPMENT
—— Target Markets
—— Market Entry Strategy
—— Customer Service
—— Marketing Mix
—— Actions and Key Performance Indicators
10. HISTORICAL PERFORMANCE
—— Budgets and Projections
—— Actions and Key Performance Indicators
11. MARKETING STRATEGY
—— Overall Marketing Strategy
—— Executive Summary
—— Business Mission
—— Business Vision
—— Situation Analysis
—— Basis for Market Growth
—— Marketing Objectives
—— Strategies
—— Advertising and Promotion
—— Pricing Strategy
—— Marketing Budget
—— Sales Tactics and Distribution
—— Service/Warranties and Guarantee Policies
—— Actions and Key Performance Indicators
—— Control and Review
12. APPENDIX 1
—— Appendix 1
13. APPENDIX 2
—— KPI Action Plan
14. APPENDIX 3
—— Marketing Activity Schedule
—— Marketing Activity Schedule

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Source: Best Practices in Marketing Plan Development, Channel Strategy Example Word: Strategic Marketing Plan Template Word (DOC) Document, Documents & Files

AUTHOR: DOCUMENTS & FILES

Documents & Files has published 130 additional documents on Flevy.

Want to become an expert on Strategy Development? Take a look at the Strategy Development Stream, our most holistic collection of Strategy Development frameworks. Full details here.

DETAILS

This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales

It applies to All Industries

File Type: Word (doc)

File Size: 111.5 KB

Number of Pages: 35

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Apr 26, 2014

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