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HIGHLIGHTS
BENEFITS OF DOCUMENT
DOCUMENT DESCRIPTION
A Direct Marketing & Channel Entry Plan for Aristocrat Whisky in the Nigerian Market. Includes Market Analysis, Brand Positioning, On-Trade and Off-Trade Activation Strategy and Mechanics.
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Source: Best Practices in Market Entry Example PowerPoint Slides: Channel Activation Plan for Aristocrat Whisky PowerPoint (PPTX) Presentation, The Dogged Consultancy
ABOUT THE AUTHOR: THE DOGGED CONSULTANCY
Dele Ogundahunsi has over 20 years of experience across Marketing Strategy Development, Marketing Communications. Field Marketing, Brand Management, Social & Behavior Change Communications and Startup Entrepreneurship in Nigeria. He has occupied senior management positions in marketing agencies and as a brand manager in the FMCG sector.
The Dogged Consultancy has published 5 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): PowerPoint Templates Strategy, Marketing, & Sales
It applies to Retail, Consumer Products, & Distribution
File Type: PowerPoint (pptx)
File Size: 664.6 KB
Number of Slides: 27 (includes cover, transition, & marketing slides)
Related Topic(s): Market Entry Example
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Apr 16, 2015
Most recent version published: Apr 18, 2015
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