This deck will guide you through the process of building a business case for entering new markets. It was used within the strategy & new business development group within a top tier, multi-billion dollar company for all new market entries.
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Source: Best Practices in Market Entry Example, Market Entry Plan PowerPoint Slides: Constructing a Market Entry Business Case PowerPoint (PPTX) Presentation Slide Deck, T. Glassman // Exelis Capital & Advisory
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