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Electronics Firm Retail Channel Strategy (PowerPoint PPT)

File Type: 103-slide PowerPoint presentation (PPT)

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DESCRIPTION

This product (Electronics Firm Retail Channel Strategy) is a 103-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

This presentation is a report for a global electronics firm which was executing a digital growth strategy in the US. Although it had great products and a rejuvenated brand, the firm lacked a good understanding of the retail channel and thus lacked a channel strategy and relevant capabilities to support its growth.
The contents include:
• Channel strategy project overview
• Review of channel dynamics and key trends
• Review of targeted retailers
• Review of consumer value proposition needs
• How competitors are going to market
• Strategic opportunities and examples of tactics
• Audit of existing channel plans and next steps

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Channel Strategy Example, Retail Strategy PowerPoint Slides: Electronics Firm Retail Channel Strategy PowerPoint (PPT) Presentation, Documents & Files

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OVERVIEW

File Type: PowerPoint

(PPT)

File Size: 4.2 MB

Number of Slides: 103 (includes cover and all slides)

Current version published: Apr 27, 2014

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