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Electronics Firm Retail Channel Strategy (PowerPoint PPT)

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HIGHLIGHTS

Author: Documents & Files TOP AUTHOR [?]

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File Type: 103-slide PowerPoint presentation (PPT)

DOCUMENT DESCRIPTION

This product (Electronics Firm Retail Channel Strategy) is a 103-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

This presentation is a report for a global electronics firm which was executing a digital growth strategy in the US. Although it had great products and a rejuvenated brand, the firm lacked a good understanding of the retail channel and thus lacked a channel strategy and relevant capabilities to support its growth.
The contents include:
• Channel strategy project overview
• Review of channel dynamics and key trends
• Review of targeted retailers
• Review of consumer value proposition needs
• How competitors are going to market
• Strategic opportunities and examples of tactics
• Audit of existing channel plans and next steps

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Retail Strategy, Channel Strategy Example PowerPoint Slides: Electronics Firm Retail Channel Strategy PowerPoint (PPT) Presentation, Documents & Files

AUTHOR: DOCUMENTS & FILES

Documents & Files has published 130 additional documents on Flevy.

DETAILS

This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 4.2 MB

Number of Slides: 103 (includes cover, transition, & marketing slides)

Related Topic(s): Retail Strategy Channel Strategy Example

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Apr 27, 2014

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