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HIGHLIGHTS
DOCUMENT DESCRIPTION
This presentation is a report for a global electronics firm which was executing a digital growth strategy in the US. Although it had great products and a rejuvenated brand, the firm lacked a good understanding of the retail channel and thus lacked a channel strategy and relevant capabilities to support its growth.
The contents include:
• Channel strategy project overview
• Review of channel dynamics and key trends
• Review of targeted retailers
• Review of consumer value proposition needs
• How competitors are going to market
• Strategic opportunities and examples of tactics
• Audit of existing channel plans and next steps
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Source: Best Practices in Retail Strategy, Channel Strategy Example PowerPoint Slides: Electronics Firm Retail Channel Strategy PowerPoint (PPT) Presentation, Documents & Files
AUTHOR: DOCUMENTS & FILES
Documents & Files has published 130 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 4.2 MB
Number of Slides: 103 (includes cover, transition, & marketing slides)
Related Topic(s): Retail Strategy Channel Strategy Example
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Apr 27, 2014
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