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DOCUMENT DESCRIPTION

This guide is developed to provide a structured approach for conducting a high quality competitive analysis. It provides a detailed approach and methodology for competitor assessment in five key topic areas:
- Business/Portolio Overview.
- Management & People.
- Product/Service & Technology.
- Cost Structure & Operations.
- Marketing & Sales.

The competitor and information analysis is divided into several steps:
- Develop internal cost model and capability baseline.
- Conduct competitor data collection and synthesis.
- Evaluate size and nature of competitive differences.
- Assess potential competitor strategies and implications.

Each steps contain detail description of activities, examples, and tools used. The document also includes an interview guide for the user to jump-start the process.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Guide to Competitive Assessment PowerPoint document

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Competitive Analysis View Details
 
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Guide to Competitive Assessment

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This business document is categorized under the function(s): Organization, Change, & HR   Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: PowerPoint (ppt)

File Size: 3.5 MB

Number of Slides: 122

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Initial upload date (first version): May 18, 2014

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