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From a competitive strategy viewpoint, a competitor is someone who poses some threat to you or in whose business there is some opportunity for you.
Competitive analysis is...
Crucial to determining the attractiveness of a strategic initiative.
Aims to understand competitors and competitor positioning; this forms the basis for addressing top-level competitive issues.
Critical (though often ignored) element of Strategy Formulation and has become even more critical in Online/Digital Strategy.
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Source: Best Practices in Competitive Analysis, Positioning PowerPoint Slides: Competitive Analysis PowerPoint (PPT) Presentation, Documents & Files
AUTHOR: DOCUMENTS & FILES
Documents & Files has published 130 additional documents on Flevy.
This business document is categorized under the function(s): Organization, Change, & HR Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 435 KB
Number of Slides: 40 (includes cover, transition, & marketing slides)
Related Topic(s): Competitive Analysis Positioning
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Initial upload date (first version): Apr 27, 2014
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