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DOCUMENT DESCRIPTION

The Competitive Comparison Framework is a summary of analytics and other information comparing competitors along key criteria. Its structure should be tailored to our specific industry and will commonly include the following pieces of information:
*Background information on the company
*Key financials
*Market position
*Product portfolio
*Competitive strengths and weaknesses

This business framework can be used to identify the number, names, and focus of key players in the industry. It can be used to identify strengths and weaknesses of the various players. Furthermore, it can be used to identify the gaps in our company’s portfolio and capabilities, as well as the relative strength of our company.

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Source: Competitive Comparison Analysis PowerPoint document

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Competitive Comparison Analysis

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This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: PowerPoint (ppt)

File Size: 298.5 KB

Number of Slides: 26

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Initial upload date (first version): May 23, 2012

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