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Guide to Competitive Assessment (PowerPoint PPT)

File Type: 122-slide PowerPoint presentation (PPT)

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DESCRIPTION

This product (Guide to Competitive Assessment) is a 122-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

This guide is developed to provide a structured approach for conducting a high quality competitive analysis. It provides a detailed approach and methodology for competitor assessment in five key topic areas:
• Business/Portolio Overview.
• Management & People.
• Product/Service & Technology.
• Cost Structure & Operations.
• Marketing & Sales.

The competitor and information analysis is divided into several steps:
• Develop internal cost model and capability baseline.
• Conduct competitor data collection and synthesis.
• Evaluate size and nature of competitive differences.
• Assess potential competitor strategies and implications.

Each steps contain detail description of activities, examples, and tools used. The document also includes an interview guide for the user to jump-start the process.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Competitive Analysis PowerPoint Slides: Guide to Competitive Assessment PowerPoint (PPT) Presentation, Documents & Files

$49.99

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OVERVIEW

File Type: PowerPoint

(PPT)

File Size: 3.5 MB

Number of Slides: 122 (includes cover and all slides)

Initial upload date (first version): May 18, 2014

ABOUT THE AUTHOR

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