BUY WITH CONFIDENCE
DESCRIPTION
This guide is developed to provide a structured approach for conducting a high quality competitive analysis. It provides a detailed approach and methodology for competitor assessment in five key topic areas:
• Business/Portolio Overview.
• Management & People.
• Product/Service & Technology.
• Cost Structure & Operations.
• Marketing & Sales.
The competitor and information analysis is divided into several steps:
• Develop internal cost model and capability baseline.
• Conduct competitor data collection and synthesis.
• Evaluate size and nature of competitive differences.
• Assess potential competitor strategies and implications.
Each steps contain detail description of activities, examples, and tools used. The document also includes an interview guide for the user to jump-start the process.
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Source: Best Practices in Competitive Analysis PowerPoint Slides: Guide to Competitive Assessment PowerPoint (PPT) Presentation, Documents & Files
OVERVIEW
ABOUT THE AUTHOR
Additional documents from author: 130
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