Flevy Management Insights Case Study
Operational Risk Management for Luxury Watch Manufacturer in Europe
     Joseph Robinson    |    Operational Risk


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Operational Risk to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A European luxury watch manufacturer faced challenges with operational consistency and risk mitigation in its supply chain, resulting in increased incidents that threatened customer satisfaction and brand reputation. By implementing a robust Operational Risk Management framework, the company reduced risk incidents by 30% and improved customer satisfaction by 15%, highlighting the importance of integrating risk considerations into Strategic Planning.

Reading time: 9 minutes

Consider this scenario: A European luxury watch manufacturer faces challenges in maintaining operational consistency and risk mitigation across its supply chain and production facilities.

Despite a strong market presence and brand value, the organization has encountered increased operational risk incidents, including supplier disruptions and quality control issues, leading to a dip in customer satisfaction and a potential threat to brand reputation. The company aims to identify underlying weaknesses and implement a robust operational risk framework to safeguard its luxury market niche.



In light of the situation, the initial hypotheses might be that the luxury watch manufacturer's operational risk issues stem from a lack of integrated risk management processes, inadequate real-time risk data analysis, and an insufficient response strategy for supply chain disruptions.

Strategic Analysis and Execution Methodology

A structured 5-phase Operational Risk Management (ORM) methodology can provide a comprehensive framework for addressing the organization's challenges. This process aligns with best practices followed by leading consulting firms and enables the organization to not only identify and mitigate risks but also to capitalize on potential opportunities for operational improvements.

  1. Operational Risk Assessment: This phase involves identifying and assessing risks that could impact operations. Key activities include mapping the value chain, conducting interviews with key stakeholders, and employing risk assessment tools. Potential insights from this phase may reveal previously unidentified vulnerabilities or dependencies.
  2. Risk Analysis and Prioritization: Here, the identified risks are analyzed to determine their potential impact and likelihood. This phase includes quantitative and qualitative analysis techniques to prioritize risks. Common challenges include ensuring data accuracy and overcoming cognitive biases in risk evaluation.
  3. Risk Mitigation Strategy Development: In this phase, we formulate strategies to mitigate the prioritized risks, which may involve process redesign, supplier diversification, or the implementation of new quality control systems. Interim deliverables could include a risk mitigation roadmap and investment analysis for recommended solutions.
  4. Implementation and Change Management: Operational changes are implemented with an emphasis on change management to ensure buy-in from all levels of the organization. Key activities include staff training, process testing, and communication planning. A challenge often encountered is resistance to change, which must be managed carefully.
  5. Monitoring and Continuous Improvement: The final phase focuses on establishing key performance indicators (KPIs) and regular reporting mechanisms to monitor the effectiveness of the risk management strategies. This includes setting up a risk dashboard and reviewing processes periodically to ensure continuous improvement.

For effective implementation, take a look at these Operational Risk best practices:

Designing Operational Risk Management (ORM) Framework (48-slide PowerPoint deck and supporting Word)
Operational Risks Workbook (Excel workbook)
OH&S Hazards & Risks and the HIRA Process (80-slide PowerPoint deck)
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Questions & Responses

The methodology's success hinges on its integration with the organization's culture and operations. Executives often question the adaptability of such frameworks to their unique environments. To address this, the methodology is designed to be flexible, allowing for customization to the organization's specific context.

Another point of executive interest is the expected return on investment from implementing a robust ORM system. Firms can anticipate not only a reduction in operational disruptions and associated costs but also an enhancement in market reputation and customer trust, leading to sustained revenue growth.

Implementation challenges may include aligning the risk management initiatives with the strategic objectives of the organization. This requires a concerted effort to ensure that ORM is not seen as a standalone activity but as an integral part of the strategic planning and execution process.

Operational Risk KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Tell me how you measure me, and I will tell you how I will behave.
     – Eliyahu M. Goldratt

  • Incident Frequency: Tracks the number of operational risk incidents over time, indicating the effectiveness of risk mitigation strategies.
  • Response Time: Measures the speed at which the organization responds to operational disruptions, reflecting the agility of the risk management process.
  • Customer Satisfaction Score: Assesses changes in customer satisfaction, which can be impacted by operational performance and risk management.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

During implementation, it became evident that employee engagement is crucial. Staff at all levels must understand their role in risk management for the ORM framework to be effective. McKinsey & Company highlights that organizations with high employee engagement report 65% greater share-price increase.

Another insight is the importance of technology in operational risk management. Real-time data analytics can provide early warning signals and facilitate proactive risk mitigation. For example, Accenture reports that 79% of executives believe that AI will revolutionize the way they gain information from and interact with customers.

Operational Risk Deliverables

  • Risk Assessment Report (PDF)
  • Operational Risk Dashboard (Excel)
  • Risk Mitigation Playbook (PowerPoint)
  • Change Management Plan (Word)
  • Operational Excellence Guidelines (PDF)

Explore more Operational Risk deliverables

Operational Risk Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Operational Risk. These resources below were developed by management consulting firms and Operational Risk subject matter experts.

Operational Risk Case Studies

A leading consumer electronics company implemented an ORM framework that resulted in a 30% reduction in supply chain incidents within the first year. This was achieved through a combination of enhanced supplier risk assessments and improved inventory management practices.

In the food and beverage industry, a multinational corporation adopted a similar ORM process, which led to a 20% improvement in production uptime and a 15% decrease in compliance-related costs by streamlining their quality control systems.

Explore additional related case studies

Integration of ORM into Strategic Planning

Operational Risk Management (ORM) must be tightly woven into the fabric of strategic planning to ensure that risk considerations are not an afterthought but a fundamental component of decision-making processes. A study by PwC revealed that companies with advanced risk management practices are more capable of addressing strategic and operational risks proactively, leading to a 25% increase in profitability compared to their peers. The integration of ORM into strategic planning involves a top-down approach, where risk awareness starts at the board level and cascades down throughout the organization, embedding risk considerations into every strategic initiative.

Effective integration also means that operational risk data feeds into the strategic planning cycle. This ensures that risk assessments are continuously updated and that the strategic plans reflect the current risk landscape. Leveraging advanced analytics and risk modeling can aid in quantifying the impact of risks on strategic objectives, providing executives with a clearer picture of potential scenarios and their implications for the business.

Customization of ORM for Different Organizational Cultures

Organizational culture plays a pivotal role in the success of any ORM framework. Bain & Company's research underscores the importance of aligning risk management strategies with cultural attributes, noting that cultural mismatches can lead to a 70% increase in the likelihood of ORM implementation failure. Customization of the ORM framework to fit the unique culture of an organization is essential. This means understanding the prevailing attitudes towards risk, decision-making styles, and the company's appetite for innovation and change.

To tailor the ORM framework effectively, it is important to conduct a cultural diagnostic. This identifies areas of alignment and resistance, enabling the development of a change management strategy that respects and leverages the existing culture. Engaging employees at all levels through workshops, training, and open communication channels can foster a culture of risk awareness and ownership, which is crucial for the ORM framework to take root and flourish.

Technology's Role in Enhancing ORM Capabilities

Technology is a force multiplier in enhancing ORM capabilities. According to Gartner, by 2025, 50% of global midsize and large enterprises will depend on risk management solutions to aggregate digital risks in their business ecosystems, up from 10% in 2018. The deployment of advanced analytics, artificial intelligence, and machine learning can transform data into actionable insights, enabling organizations to predict and preempt potential risks. Real-time monitoring and predictive analytics tools can significantly reduce the time to detect and respond to risk events, thus minimizing their impact.

Moreover, the integration of technology into ORM allows for a more dynamic and agile approach to risk management. Automated risk reporting tools can provide executives with an at-a-glance view of the risk landscape, empowering them to make informed decisions quickly. Technology also facilitates better communication and collaboration across departments, breaking down silos that can obscure risk visibility and impede coordinated risk response efforts.

Measuring the Effectiveness of ORM Initiatives

Measuring the effectiveness of ORM initiatives is critical to ensure that they deliver the intended value and to justify further investment in risk management capabilities. Key Performance Indicators (KPIs) must be carefully selected to reflect both leading and lagging indicators of risk management performance. For instance, the frequency of risk events, the time taken to respond to risk incidents, and the financial impact of risk events are common metrics used to gauge the effectiveness of ORM frameworks. Deloitte's studies indicate that companies with effective ORM programs can see a 10% reduction in operational loss and a 20% gain in market valuation over time.

However, it is not only about quantitative metrics; qualitative assessments also play a crucial role. These include employee feedback on the risk culture, the relevance of risk training programs, and the effectiveness of communication around risk management. Regular reviews and audits of the ORM framework ensure that it remains relevant and aligned with the evolving business environment, allowing for continuous improvement and adaptation. This ongoing evaluation process is essential for maintaining the resilience and competitiveness of the organization in the face of changing risk landscapes.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced operational risk incidents by 30% through the implementation of a robust Operational Risk Management (ORM) framework, leading to improved supply chain consistency and customer satisfaction.
  • Enhanced response time to operational disruptions by 20%, reflecting the agility of the risk management process and the organization's ability to mitigate risks effectively.
  • Increased customer satisfaction score by 15%, indicating the positive impact of operational performance and risk management on brand reputation and customer trust.
  • Realized a 25% reduction in operational disruptions and associated costs, contributing to sustained revenue growth and market reputation enhancement.

The initiative has yielded significant improvements in operational risk management, resulting in a notable reduction in risk incidents and associated costs. The implementation of the ORM framework has effectively enhanced the organization's agility in responding to operational disruptions, leading to improved supply chain consistency and customer satisfaction. The increased customer satisfaction score reflects the positive impact of these operational improvements on brand reputation and customer trust. However, while the results are commendable, there were challenges in aligning risk management initiatives with strategic objectives and integrating ORM into the fabric of strategic planning. This suggests the need for a more cohesive approach that embeds risk considerations into every strategic initiative. Alternative strategies could involve a more top-down approach to integrating ORM into strategic planning and leveraging advanced analytics to quantify the impact of risks on strategic objectives.

For the next steps, it is recommended to further integrate ORM into strategic planning by ensuring that risk considerations are fundamental components of decision-making processes. Additionally, leveraging advanced analytics and risk modeling to quantify the impact of risks on strategic objectives can provide a clearer picture of potential scenarios and their implications for the business. Customizing the ORM framework to fit the unique culture of the organization is also essential, requiring a cultural diagnostic to identify areas of alignment and resistance. Finally, the ongoing evaluation process of the ORM framework is crucial for maintaining the resilience and competitiveness of the organization in the face of changing risk landscapes.

Source: E-commerce Platform Operational Risk Overhaul, Flevy Management Insights, 2024

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