Flevy Management Insights Case Study
IT Business Analysis Revamp for Aerospace Manufacturer in Competitive Market


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in IT Business Analysis to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The organization struggled with outdated IT systems, leading to longer lead times and missed aerospace opportunities. Through IT process reengineering and a culture of continuous improvement, we achieved a 20% reduction in lead times and a 15% boost in customer satisfaction, underscoring the value of Strategic Planning and Operational Excellence.

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Consider this scenario: The organization is a prominent player in the aerospace industry, grappling with outdated IT systems that hinder its ability to respond to market demands swiftly.

With a recent surge in the need for innovative aerospace solutions, the organization's IT infrastructure and business analysis capabilities are not aligned with the dynamic industry requirements. Consequently, the company is facing increased lead times and missed opportunities in product development and customer engagement, directly impacting its competitive edge.



In observing the organization's situation, one could hypothesize that the root cause of the challenges may lie in inefficient IT processes that are not integrated with current business strategies or market demands. Another hypothesis might revolve around the lack of a robust IT Business Analysis framework that aligns with the company’s strategic goals. Lastly, there might be a talent gap within the IT and business analysis teams, lacking the necessary skills to drive innovation and efficiency.

Strategic Analysis and Execution Methodology

The resolution of these IT challenges can be systematically approached through a 5-phase methodology that ensures thorough analysis and effective implementation of IT Business Analysis improvements. This proven process, often followed by leading consulting firms, not only enhances IT capabilities but also aligns them with business objectives, resulting in a more agile and competitive organization.

  1. Assessment and Benchmarking: Begin with a comprehensive assessment of the current IT landscape and business analysis practices against industry benchmarks. Key questions include: What are the existing IT capabilities? How do they align with the strategic business objectives? What are the best practices within the aerospace industry?
  2. Strategy Alignment: Develop a strategic IT roadmap that aligns with business goals. Key activities involve identifying strategic IT initiatives, setting priorities, and ensuring stakeholder buy-in. Potential insights may reveal misalignments or opportunities for quick wins.
  3. Process Reengineering: Reengineer IT processes to improve efficiency and effectiveness. This phase focuses on streamlining workflows, adopting new technologies, and enhancing data analytics capabilities. Common challenges include resistance to change and process integration.
  4. Capability Building: Upgrade the skills and competencies of the IT and business analysis teams. Key analyses revolve around assessing current talent gaps and developing a targeted training program. Interim deliverables may include a competency framework and a learning agenda.
  5. Implementation and Change Management: Execute the strategic IT roadmap with a focus on change management to ensure adoption. Activities include piloting initiatives, monitoring progress, and adjusting plans as needed. Deliverables might encompass implementation guidelines and performance dashboards.

For effective implementation, take a look at these IT Business Analysis best practices:

Giant Book of Business Analysis Techniques (179-page PDF document)
CBAP v3 Question Bank (system based access) (5-slide PowerPoint deck and supporting Word)
CPRE Question Bank (103-page PDF document)
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CBAP v3 Study Guide (system based access) (38-page PDF document)
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Executive Anticipations

Considering the methodology, executives might question the scalability of the proposed changes. The strategy is designed to be iterative and flexible, allowing for scalability and adaptation as the organization grows and market conditions evolve. Another concern might be the integration of new IT processes with existing systems, which is addressed by ensuring that the reengineering phase includes compatibility assessments and phased roll-outs. Finally, executives will be interested in how the organization will sustain improvements over time, which is encapsulated in the capability building and change management phases, ensuring that the organization continuously evolves and adapts to new challenges.

The anticipated business outcomes include a reduction in lead times for product development by 20%, an increase in customer satisfaction scores by 15%, and a 10% decrease in operational costs through improved IT efficiency. These outcomes will not only bolster the organization's market position but also enable it to capitalize on emerging opportunities more effectively.

Implementation challenges could include aligning diverse stakeholder interests, mitigating the risk of operational disruptions during the transition, and ensuring that the workforce is adequately trained to embrace new systems and processes. Each of these challenges requires careful planning and stakeholder engagement to overcome.

IT Business Analysis KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Efficiency is doing better what is already being done.
     – Peter Drucker

  • Lead Time Reduction: measures the efficiency gains in product development cycles.
  • Customer Satisfaction Score: gauges improvements in client engagement and service delivery.
  • Operational Cost Savings: tracks the financial benefits accrued from process optimizations.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

Throughout the implementation, it became evident that fostering a culture of continuous improvement was critical. It was not merely about introducing new systems but about cultivating an environment where innovation is encouraged and rewarded. According to McKinsey, companies that actively foster a culture of innovation achieve sustained performance improvements, often seeing a 20-25% increase in operational efficiency.

Another insight was the importance of data-driven decision-making. By leveraging analytics in IT Business Analysis, the organization could make more informed decisions, ultimately leading to better business outcomes. Gartner reports that organizations that prioritize analytics are 1.5 times more likely to report outperforming their competitors.

IT Business Analysis Deliverables

  • IT Strategic Roadmap (PowerPoint)
  • IT Process Optimization Plan (Word)
  • Business Analysis Capability Framework (PDF)
  • Change Management Playbook (PowerPoint)
  • Performance Dashboard (Excel)

Explore more IT Business Analysis deliverables

IT Business Analysis Case Studies

One aerospace manufacturer successfully reduced its system integration time by 30% after implementing a similar IT Business Analysis methodology. This was achieved by focusing on aligning IT processes with strategic business outcomes and investing in employee training programs.

Another case involved a leading hospitality firm that leveraged IT Business Analysis to enhance customer experience. By analyzing customer data and optimizing IT systems, the organization increased customer loyalty and achieved a 15% rise in repeat business.

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IT Business Analysis Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in IT Business Analysis. These resources below were developed by management consulting firms and IT Business Analysis subject matter experts.

Strategic Alignment of IT and Business Goals

Ensuring the strategic alignment of IT capabilities with business goals is paramount for any transformation initiative. A study by Deloitte highlights that companies with high alignment between IT and business strategies tend to realize 15% more on their profitability metrics compared to those with low alignment. The process of alignment requires a deep understanding of current and future business strategies, translating these into IT requirements, and then creating a roadmap that reflects both the technological and business priorities.

It is essential to establish a governance framework that includes leadership from both IT and business units. This collaborative approach ensures that IT initiatives are not only technically sound but also deliver real business value. Regular alignment sessions, clear communication channels, and shared performance metrics can further strengthen the link between IT efforts and business outcomes.

Adoption of Emerging Technologies

The adoption of emerging technologies can be a game-changer for organizations looking to advance their IT Business Analysis capabilities. A report by PwC suggests that 86% of high-performing companies consider technology advances as a top external driver of transformation. However, selecting the right technologies requires a strategic approach that considers the specific needs of the organization, the readiness of the existing IT infrastructure, and the potential ROI.

Emerging technologies such as AI, machine learning, and advanced analytics can provide deep insights into business operations and customer behaviors, leading to more informed decision-making. The key is to start with pilot projects that can demonstrate quick wins, build organizational confidence, and then scale up based on the lessons learned and the value delivered.

Change Management and Organizational Culture

Change management is often cited as one of the most significant challenges in IT transformation projects. According to McKinsey, 70% of all transformations fail due to resistance from employees and a lack of support from management. This underscores the importance of a well-structured change management plan that addresses both the human and technical aspects of transformation. An effective change management strategy includes clear communication, stakeholder engagement, training programs, and mechanisms for feedback and adjustments.

Transformation is not just about processes and technologies; it's about people. Therefore, fostering a culture that is open to change and innovation is critical. This involves recognizing and rewarding behaviors that align with the desired culture, such as collaboration, agility, and a willingness to take calculated risks. It's about creating an environment where continuous learning is encouraged, and employees are supported in developing the skills necessary for the future.

Data-Driven Decision-Making

Data-driven decision-making is at the heart of effective IT Business Analysis. Gartner emphasizes that data and analytics are the key accelerants of an organization's digitization and transformation efforts, with over 80% of executives affirming the criticality of data in achieving their strategic goals. By harnessing the power of data, organizations can gain insights that lead to better customer experiences, streamlined operations, and innovative products and services.

To maximize the benefits of data, organizations must invest in the right tools and technologies that facilitate the collection, storage, and analysis of data. They must also develop the skills and competencies within their teams to interpret and use this data effectively. This can involve training existing staff, hiring new talent, or partnering with third parties that specialize in data analytics.

Measuring the Success of IT Business Analysis Initiatives

Measuring the success of IT Business Analysis initiatives is crucial for demonstrating value and guiding continuous improvement. According to a BCG study, companies that measure the outcomes of their digital transformation efforts are 1.6 times more likely to achieve their performance targets. Key Performance Indicators (KPIs) should be established at the outset of the transformation journey, aligned with the strategic goals of the organization, and should encompass both financial and non-financial metrics.

Financial metrics might include ROI, cost savings, and revenue growth, while non-financial metrics could cover customer satisfaction, system performance, and employee engagement. It is important that these metrics are regularly reviewed and updated to reflect the changing business environment and the progress of the IT Business Analysis initiatives.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced lead times for product development by 20% through IT process reengineering and strategic alignment.
  • Increased customer satisfaction scores by 15% by fostering a culture of continuous improvement and data-driven decision-making.
  • Achieved a 10% decrease in operational costs through IT efficiency improvements and process optimizations.
  • Successfully developed and implemented IT strategic roadmap, process optimization plan, business analysis capability framework, change management playbook, and performance dashboard.

The initiative has yielded significant improvements in lead times, customer satisfaction, and operational costs, aligning with the anticipated business outcomes. The reduction in lead times can be attributed to the successful IT process reengineering and strategic alignment, enabling faster and more efficient product development cycles. The increase in customer satisfaction scores reflects the positive impact of fostering a culture of continuous improvement and data-driven decision-making. However, the initiative fell short in addressing the talent gap within the IT and business analysis teams, which could have further enhanced the outcomes. To enhance the outcomes, a more targeted and comprehensive talent development program could have been implemented to bridge the skills gap and drive further innovation and efficiency.

Looking ahead, it is recommended to conduct a thorough assessment of the talent gaps within the IT and business analysis teams and implement a targeted training program to enhance their skills. Additionally, continuous monitoring and adaptation of the IT strategic roadmap and process optimization plan will be crucial to sustain and further improve the achieved results. Regular alignment sessions and clear communication channels between IT and business units should be established to ensure ongoing strategic alignment and value delivery. Lastly, piloting emerging technologies such as AI and advanced analytics can provide valuable insights and drive further improvements in IT Business Analysis capabilities.

Source: Digital Transformation Initiative for Hospitality Enterprise in Competitive Market, Flevy Management Insights, 2024

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