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THIS IS A DOCUMENT BUNDLE.

A bundle is a pre-defined set of documents. By purchasing the document bundle as a whole, you achieve significant savings from purchasing the documents individually. See full details below.


BUNDLE DESCRIPTION

Ready to launch your product? The Product Strategy Bundle includes 3 business frameworks that will help you design a marketing/positioning strategy to maximize sales for your product offering.

These frameworks cover the topics of:
* Factors that drive product adoption and diffusion (Rogers' Five Factors)
* Psychology tricks to drive purchases/adoption (Psychology of Product Adoption)
* Learn to price based on value (Value-based Pricing)


THERE ARE 3 DOCUMENTS ARE IN THIS BUNDLE:


This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations. Businesses are interested in... [read more]

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Individual Price: $39.00

Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new... [read more]

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Individual Price: $39.00

There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney\'s approach to Value-based... [read more]

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Individual Price: $39.00

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Product Strategy

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This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

Purchase includes lifetime product updates. After your purchase, you will receive an email to download the documents in this bundle.

Initial upload date (first version): Mar 16, 2015

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Pricing Strategy
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38-slide PowerPoint deck and supporting Excel workbook. This framework presentation provides an in-depth discussion on Pricing Strategy. Formulating the optimal Pricing Strategy involves considering and answering critical pricing questions, such as: What is the price point to maximize [read more]
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Pricing Strategy Workshop
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Pricing Strategy Implementation Toolkit
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63-slide PowerPoint deck. This toolkit is focused on the point at which we actually ask the customer for a price increase. None of the strategic value of a pricing recommendation matters unless we take action with the customer. There are several tools and [read more]
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Product Lifecycle
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34-slide PowerPoint deck. Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, [read more]
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Strategic Pricing Framework and Tactics
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56-slide PowerPoint deck. Pricing products and services is one of the most complex and overlooked elements of a strategy. This document provides a guide and framework to help build better understanding of different strategies and tactics available. Areas covered [read more]
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Pricing Strategy Template
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6-page Word document. Pricing is the core marketing component to any successful produce or service. We created the Pricing Strategy Template to help you understand the considerations for establishing a price for a product. The determination of product pricing [read more]
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Best Practices in Price Increase Execution
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
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23-slide PowerPoint deck. - In many industries, price is a crucial lever for driving higher profitability. Nevertheless, many companies do not use a systematic process for price management. Applying best practices to the tactical execution of a price increase can [read more]
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Product Line Profitability Analysis
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
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62-slide PowerPoint deck. This presentation is a training document on how to determine the true profitability of a product line. Unlike the traditional accounting, this approach assigns costs to products based on relevant cost drivers that can help management make [read more]
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Spare Parts Pricing Strategy
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67-slide PowerPoint deck. This presentation outlines a strategic approach for focusing on part segmentation and market-based pricing to improve proprietary parts business. This document gives an overview of the objectives and scope of the project, parts [read more]
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Solutions Pricing Workshop
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35-slide PowerPoint deck. While many organizations have "taken the plunge" into the solutions game (or so they think), they often times are providing an offering to the market / playing a supplier role that is not really a solution. This [read more]
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