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DOCUMENT DESCRIPTION

Organizations looking to launch new product or service can do it effectively through a framework for Organic Growth founded on a superior Customer Value Proposition. This approach can be a game-changer.

Critical insights regarding consumer needs are more easily obtainable by using a systematic approach to launching a product or service offering. This presentation deliberates on 3 key practices that constitute such a methodical approach to developing successful Customer Value Propositions.

1. Market-backed Analysis
2. Darwinian Competitive Review
3. Capabilities-Forward Assessment

These practices are thought initiators that provide the beginnings with which ideas can be formulated. They are also valuable idea filters for safeguarding success of the Value Proposition.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: 3 Pillars of Product Launch Strategy PowerPoint document

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3 Pillars of Product Launch Strategy

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This business document is categorized under:

Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Customer Segmentation Distinctive Capabilities Value Proposition Product Strategy

Number of Slides: 27 (includes cover, transition slides)

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Upload date (first version): Jan 24, 2022

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