If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)
BENEFITS OF DOCUMENT
End to End Product Design to Launch Framework
Approach to Perform Customer Discovery Exercise
Comprehensive Framework for Product Strategy
DOCUMENT DESCRIPTION
In a typical product strategy related work, following are the activities that are performed:
1) Perform customer discovery - Identify problem statements that can possibly be solved using machine learning, computer vision, deep learning, natural language processing and generation. Your broader understanding of these concepts and its applicability to solve problems is going to be critical at this stage.
2) As we begin, define goals and success metrics that are easy to achieve, rather than stringent measures. Essentially, set low expectations with stakeholders and deliver better.
3) Define OKRs, features and priortize them basis on ease of build out, low dataset requirements, ease of application and business value.
4) Launch and experiment with the production use cases, identify feature and capability gaps. Document them extensively, and use them in retro meetings for next incremental development.
5) Review the feature and capability gaps, priortize them using the framework above and continue building on the product. Keep your early adopters engaged through the process, to ensure their requirements are being met. Continue iterating them, till you attain a market fit for a particular use case.
6) As you look at extending the product for other use cases, consider use cases that closely mirror your previously working use cases and see the new use case essentially as extension to the product feature.
The attached document is a template for developing an exhaustive product strategy from ideation to launch
Key components of the document include:
1) Vision, Mission of the product - Business Imperatives
2) Objective Key Results (OKRs) - outcomes that the organization wants to achieve using the product
3) Defining NorthStar Metrics - outcomes that the organization wants to achieve using the product
4) Trends & Implications
5) Competitive Analysis - Benchmarking - Compare with best in class capabilities - what should be leveraged and where should we invest?
6) Assessment of Target Customers ( Personas)
7) Customer Discovery Exercise
8) Prioritized customer features aligned with OKRs - - Essential elements needed to enable the new target operating model
9) Value proposition canvas - Value creation optimizer
10) Decision Matrix - Should we launch this product?
11) Competitive positioning of product?
12) Go to Market - Launch & Market Expansion
13) Revenue Model
14) Launch Strategy
Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Nov 23, 2020 Most recent version published: Nov 25, 2020
Do you want to spend less time on PowerPoint?
Get our FREE PowerPoint Toolkit, which contains over 100+ slides worth of diagrams, shapes, charts, tables, and icons for you to use in your business presentations.
To receive this free download, enter your email address below and click the "Email Me" button.
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success."
– Bill Branson, Founder at Strategic Business Architects
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."
– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."
– Moritz Bernhoerster, Global Sourcing Director at Fortune 500
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."
– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."
– David Coloma, Consulting Area Manager at Cynertia Consulting
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."
– Michael Duff, Managing Director at Change Strategy (UK)
"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."
– Roberto Fuentes Martinez, Manager at Technology Transformation Advisory
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.
Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.
I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "
– Nishi Singh, Strategist and MD at NSP Consultants
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.
The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."
– Dennis Gershowitz, Principal at DG Associates
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."
– Royston Knowles, Executive with 50+ Years of Board Level Experience
SELECT CUSTOMERS
Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries.
Below is just a very small sample of our customer base.
Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Get our FREE PowerPoint Toolkit, which contains over 100+ slides worth of diagrams, shapes, charts, tables, and icons for you to use in your business presentations.