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THIS IS A DOCUMENT BUNDLE.

A bundle is a pre-defined set of documents. By purchasing the document bundle as a whole, you achieve significant savings from purchasing the documents individually. See full details below.


BUNDLE DESCRIPTION

Ready to launch your product? The Product Strategy Bundle includes 3 business frameworks that will help you design a marketing/positioning strategy to maximize sales for your product offering.

These frameworks cover the topics of:
* Factors that drive product adoption and diffusion (Rogers' Five Factors)
* Psychology tricks to drive purchases/adoption (Psychology of Product Adoption)
* Learn to price based on value (Value-based Pricing)


THERE ARE 3 DOCUMENTS ARE IN THIS BUNDLE:


This document discusses Rogers' Five Factors, framework for analyzing and understanding the diffusion and adoption of product innovations. Businesses are interested in... [read more]

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Individual Price: $39.00

Some innovations are truly spectacular, but consumers are slow or just refuse to adopt. In fact, over 70% of all new products fail in the marketplace--and innovative, new... [read more]

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Individual Price: $39.00

There are 3 common approaches to pricing: Cost-based Pricing, Competitive Pricing, and Value-based Pricing. This presentation discusses A.T. Kearney\'s approach to Value-based... [read more]

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Individual Price: $39.00

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Product Strategy

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This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

Purchase includes lifetime product updates. After your purchase, you will receive an email to download the documents in this bundle.

Initial upload date (first version): Mar 16, 2015

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